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10 Proven Digital Marketing Tactics and Strategies for Brands and Businesses

Brand building is something that every business focuses on. It is a strategy that brings long-term benefits. When your sales increase, you...
Brand building is something that every business focuses on. It is a strategy that brings long-term benefits. When your sales increase, you just make more money for your business. But when you create brand awareness, you build relationships with your customers. This obviously makes brand awareness crucial for new as well as established businesses. After all, you have to get the attention of potential customers to stay ahead and become popular.

Digital Marketing Strategies

Now that you know enough about the importance of brand awareness, the next step would be to have a strategy. What can you do to beat the fierce competition and keep your brand ahead? How can you make the potential buyers aware of your brand and offering? How can you make them stick to your brand and come back for repeat purchases? Is there a way to leverage your existing customers to enhance your reputation and awareness? Let us answer all these questions for you. Here are some digital marketing tactics that you can try for driving your brand’s growth.

Tactic #1: Know Your Target Audience Well Enough

Before you even start, you need to identify your target audience. Understanding who you want to reach is the key to creating a successful branding plan. A targeted approach means that you are investing your efforts only on the areas that really matter. When you know the target audience, you will be able to deliver personalized branding messages to them.

Such messages are more likely to connect with the audience and engage them. Build a buyer persona with extensive research about their demographics, shopping preferences, and browsing habits. Accordingly, create a strategy that focuses on delivering relevant content. You can even segment the audience and approach them with unique messages that you tailor just for them.

Tactic #2: Invest In Search Engine Optimization

When it comes to online branding, your position on search rankings matters a lot. Your goal should be to reach the top because it makes you visible and gets more traffic for your website. It also brings awareness and wins credibility for your brand.Search Engine Optimization (SEO) is a technique that can secure high search engine rankings for your business website.

SEO is a complex practice that involves several tactics such as link building, keyword optimization, speed optimization, and more. Also, it is an ongoing process that must be followed consistently for sustainable results. You need a professional team to handle these aspects of SEO and ensure that your site maintains its ranking.

Tactic #3: Be Active On Social Media

Social media is a branding channel that you cannot ignore if you want to grow rapidly. Being consistent with social posts is the best way to leverage social media to build your brand. The posts should be engaging enough to connect with your audience. At the same time, you should take a humanized approach to make your brand trustworthy.

Besides having a consistent social posting schedule, target the right channels to reach the right audience. The first thing that you need to do is to identify the channels that your potential buyers frequent. For example, Instagram, Pinterest, and Facebook are ideal for the fashion business. Conversely, you should leverage LinkedIn and Twitter if you are a B2B brand.

Tactic #4: Run Paid Ad Campaigns

While SEO is a long term branding technique, paid ads bring faster results for your business. Pay per Click (PPC) ads often appear at the top of the search results. Since you pay for them, you need not struggle with getting them on top. The biggest advantage is that potential customers are most likely to click them. Moreover, being visible right on the top adds to the brand value.

Even though paid ads sound like an easy branding tool, they require a lot of effort. You need to create targeted ads that have good chances of being clicked. Start by selecting the right keywords because they make your ad reach the target customers. Also, create an ad copy that has the potential to convert and build trust.

Tactic #5: Try Paid Social Ads

Besides running PPC campaigns, also try paid social ads to extend your brand’s social presence. Since millions of people use social media actively, social ads can be very effective to boost brand awareness. Also, they give you the advantage of built-in targeting features which social networks offer. You can use these features to ensure that the right ads are visible to the right audience.

Kevin Buckley from Falcon Digital Marketing says that because Instagram is one of the most popular social media sites, well designed ads on this platform can grow your brand awareness. Similarly, you can display your ads on other channels such as Facebook, LinkedIn, and Twitter. The idea is to focus on the channels where your target audience is.

Tactic #6: Build A Unique Personality

A brand must have a personality that defines it. From the logo to signature colors and tone of voice, each element has to be unique. Build a personality that makes people recognize you. Creating a compelling storyline about your brand’s journey makes the audience curious about you. They want to know more about your brand and offering.

Besides building a unique persona, make sure that it is consistent everywhere. For example, your website should replicate your offline presence in terms of logo, colors, fonts, and tone. You should appear and sound the same on social media as well. The idea is to make people recognize your brand, irrespective of the channel they see you on.

Tactic #7: Collaborate With An Influencer

Another smart idea to establish your business brand is collaborating with an industry influencer. These are the people with an authoritative presence and a large number of followers in your niche. You can convince them to post your content on their blogs and get connected with their followers. This can extend your brand’s outreach manifold.

Beyond just connecting you with the massive audience base, influencer marketing also makes your brand more trustworthy. Being endorsed by an industry leader is a good word-of-mouth marketing practice. Since people trust influencers, they are likely to trust the brands they endorse. So this is one strategy that can get you incredible results with minimal efforts.

Tactic #8: Run Referral Programs

If you want to grow your brand, you can use the existing customers as your promoters. In fact, this tactic can serve as a great one because people trust other people more than they trust brands. Running referral programs is a smart approach because customers will be keen to promote your brand for an incentive. Just woo them with a reward in return for bringing new customers for your brand.

The incentive could be in the form of a referral bonus, discount or deal they can use in the future. Like influencer marketing, referral programs also work on the concept of word-of-mouth marketing to promote your brand. The strategy gives a good ROI because it strengthens the connection with existing customers and brings new ones too.

Tactic #9: Leverage User-Generated Content

Besides referral programs, user-generated content (UGC) is another branding tactic that leverages existing customers. If they are willing to attest your brand and offerings, your brand will be able to gain traction successfully. Customer reviews and testimonials are the best examples of user-generated content. Similarly, user stories and experiences recorded as videos also serve as amazing UGC ideas.

Encourage your existing customers to share such pieces of content and showcase them on your website. Sharing such content on social media is even a better approach. It can build social trust and reputation for your brand. UGC can be a potent element of a branding plan because it humanizes your brand. Not only does it make you popular and credible but also enables you to expand your customer base.

Tactic #10: Use Remarketing Campaigns

Remarketing is another pro strategy that can considerably enhance brand awareness. Essentially, it involves the targeting of such users who visited your website but left without converting. Since these users were probably interested in your products earlier, they may still consider buying them in the future. You can show them remarketing ads on any of the sites they visit to get their attention.

It is like following them online on the sites, blogs, and even social media channels and showing them targeted ads. Chances are that they may check you back and even purchase the product they had once left. The best way to display remarketing ads is by using targeted ones that revolve around the user’s interest. At the same time, you must do it very subtly.

Building awareness for your brand takes a lot of hard work. But the results it brings are long-term. Once you are able to make your customers trust the brand, they will stay with you forever. What more, they can even be your brand ambassadors and bring in more customers for your business. So you must surely invest in a good branding strategy that gets you lasting results. Following these tips and tactics can take you a long way.

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TechGlobeX: 10 Proven Digital Marketing Tactics and Strategies for Brands and Businesses
10 Proven Digital Marketing Tactics and Strategies for Brands and Businesses
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