Importance of Brand Identity for Small Business - Infographic

No matter how unique your small business idea might be and how narrow your market niche is, all companies face competition at some point. Competitors can be small businesses like you, but also big companies with long market tradition. The question is how to stand out in the market under those circumstances? Creation of powerful brand identity might be the answer. Brand identity is how you want your company to be perceived in the marketplace and how you present your business to the customers. Many small business owners think they don’t need a brand identity and that it is something reserved for big companies only. But that is not true. Establishing strong brand identity brings many benefits to small businesses and that’s why small business owners need to think about branding from the beginning. Today's post is all about Brand Identity Importance and How Do You Build a Brand Identity for Your Small Business?

Brand Identity Importance for Small Business

When brand identity is properly established, it will make your business memorable and help you beat the competition. On the other hand, if brand identity isn’t built in the way that reflects core values of your company and if it carries a wrong message about your business, it can cause more harm than good to it. In that case, you can lose your target audience’s attention and profit. Furthermore, the cost of rebranding can sometimes be huge and that is something that you don’t wish to happen when you are a small business with limited financial resources.

Therefore, the process of building brand identity should be planned with precisely defined steps. First, business owners should define what the core values of their business are and how they want to be presented in the market. Next step is to determine who their target audience is and to define a message for that audience. After defining all those points, they can start with designing brand identity elements. The design of brand identity elements carries the message about a business and has an influence on customer’s perception of the brand.

Brand identity elements such as logo, business cards, or packaging are the first things your potential customer will notice when they come across your brand. The first impression is always important and it will influence how your target customers will behave, so these key elements need to be cleverly designed.

Having in mind the type of your business, industry, and target market, it is up to you as an owner to choose the right combination of colors, fonts, and shapes when designing key elements of brand identity. Carrying unique message about the business, this design will attract customers and impact your company’s reputation.

Check out following Infographic designed by team Custom Labels to find out what are the main roles of brand identity key elements and how to design them for different types of businesses.

Importance of Brand Identity for Small Business - Infographic

COMMENTS


Name

25PP,2,3G,3,4G,4,Absinthe,5,Adobe Flash,3,Ads,11,Affiliate Marketing,6,AliExpress,1,Amazon,51,Amazon Phone,1,Amazon Tablet,7,AMD,5,Android,234,Android 10,2,Android 6,3,Android 7,4,Android 8,9,Android 9,4,Android APK,36,Android Apps,104,Android Auto,3,Android Games,13,Android GApps,3,Android Gingerbread,2,Android Ice Cream Sandwich,8,Android Jelly Bean,21,Android KitKat,12,Android Lollipop,10,Android Marshmallow,3,Android N,5,Android Nougat‬,5,Android O,7,Android Oreo,8,Android P,2,Android PC Suites,1,Android Pie,3,Android Q,2,Android SDK,9,Android TV,9,Android USB Drivers,2,Android Wear,10,Angry Birds,6,Anti Virus,15,App Developer,19,Apple,645,Apple CarPlay,1,Apple Pay,1,Apple Store,17,Apple TV,89,Apple Watch,39,Apps,79,ARM,1,Asus,2,ATT,7,Baidu,1,Battery,2,Bill Gates,2,Bing,13,Bitcoin,8,Bittorrent,4,BlackBerry,11,BlackBerry App,3,Blockchain,3,Blogger,32,Blogs,46,Bluetooh,6,Business,229,BuySellAds,1,Call Center,5,Camera,7,Cars,3,CCTV,1,Certifications,10,China Mobile,3,Chrome,25,Chrome OS,6,ChromeBook,2,ChromeBox,2,Chromium,4,CISPA,1,Cloud,30,CMS,6,Communication,12,Computer,52,Cortana,1,Credit Cards,5,CRM,9,Cryptocurrency,8,Currency,8,Cyberbullying,2,Cydia,43,Cydia Apps,10,Cydia Tweaks,10,Debit Cards,4,Developers,29,Digital Camera,8,Digital Marketing,260,Digital Signage,2,Disqus,1,DMCA,1,Doodle,1,DOS,1,Downgrade,14,Dropbox,1,Drupal,3,Earn Money Online,41,EarPods,1,eCommerce,27,Electra,6,Electronic Arts,1,Emulator,4,Encryption,1,Entrepreneurs,41,eReader,4,eSignature,1,Ethereum,1,Evasi0n,16,eWallet,4,Facebook,128,Facebook Ads,11,Facebook Apps,19,Facebook Credits,4,Facebook Developers,3,Facebook Like,8,Facebook Marketing,12,Facebook Messenger,5,Facebook Pages,9,Facebook Photos,2,Facebook Stocks,2,FacePAD,1,FaceTime,2,FileSonic,2,Firefox Add-Ons,2,Firefox OS,2,Fitbit,1,Foursquare,1,FP,6,Framaroot,4,Free Stuff,28,Gadgets,151,Galaxy Nexus,2,Galaxy S-Voice,2,Game of Thrones,1,Games,50,Gaming Console,11,Gaming Laptops,9,GApps,2,GearBest,6,Gifts,6,Gmail,10,Google,242,Google +1,10,Google Ads,5,Google Adsense,3,Google Adwords,4,Google Analytics,1,Google Apps,11,Google Earth,2,Google Fit,2,Google Glass,8,Google IO Conference,4,Google Map,7,Google Music,2,Google Nexus,13,Google Nexus Player,1,Google Panda,1,Google Penguins,1,Google Play Edition,1,Google Play Store,16,Google Plus,17,Google Plus Pages,6,Google Search,28,Google TV,5,Google Voice,6,Google Wallet,1,Google+,16,Google+ App,1,Google+ Pages,6,Graphic Design,5,GreenPois0n,28,Groupon,6,GSM,3,Guest Posts,10,h3lix,2,Hack,82,Hackintosh,4,Hard Disk,12,Hard Drive,15,HDD,14,Headsets,4,HealthVault,1,Home Automation,13,Honor,1,Hootsuite,1,Hostgator,1,Hotspot Shield,1,HP,2,HTC,16,HTC One,6,HTML5,15,HTTPS,3,Huawei,3,Huawei Honor,2,Hyper-V,3,IBM,2,iCloud,22,iGoogle,2,iMac,9,Infographic,183,Instagram,6,Intel,7,Internet,256,Internet Explorer,18,Internet IPOs,1,Internet Marketing,73,Internet Protocols,3,iOS,387,iOS 10,21,iOS 11,28,iOS 12,18,iOS 13,6,iOS 4,1,iOS 5,17,iOS 5.0.1,5,iOS 5.1,9,iOS 5.1.1,12,iOS 5.2,1,iOS 5.2.1,1,iOS 6,73,iOS 6.0.1,13,iOS 6.0.2,5,iOS 6.1,21,iOS 6.1.1,3,iOS 6.1.2,4,iOS 6.1.3,7,iOS 6.1.4,4,iOS 6.1.5,2,iOS 6.1.6,2,iOS 7,59,iOS 7.0.1,2,iOS 7.0.2,2,iOS 7.0.3,1,iOS 7.0.4,2,iOS 7.0.5,1,iOS 7.0.6,5,iOS 7.1,25,iOS 7.1.1,6,iOS 7.1.2,6,iOS 8,60,iOS 8.0.1,5,iOS 8.0.2,5,iOS 8.1,12,iOS 8.1.1,2,iOS 8.1.2,1,iOS 8.1.3,1,iOS 8.2,6,iOS 8.3,5,iOS 8.4,10,iOS 8.4.1,4,iOS 9,33,iOS 9.0.1,1,iOS 9.0.2,1,iOS 9.1,6,iOS 9.2,2,iOS 9.2.1,2,iOS 9.3,3,iOS 9.3.1,2,iOS 9.3.2,4,iOS 9.3.3,4,iOS 9.3.4,2,iOS 9.3.5,2,iOS Apps,67,iOS Beta,13,iOS Games,13,IP,3,iPad,368,iPad 2,54,iPad 3,47,iPad 3G,1,iPad 4,9,iPad Air,3,iPad Apps,28,iPad Mini,29,iPad Mini 2,2,iPad Siri,4,iPadOS,7,iPhone,424,iPhone 3G,52,iPhone 3GS,6,iPhone 4,63,iPhone 4S,67,iPhone 5,33,iPhone 5C,4,iPhone 5S,14,iPhone 6,31,iPhone 6 Plus,9,iPhone 7,2,iPhone Apps,28,iPhone Siri,7,IPO,3,iPod,205,iPod 4G,2,iPod 5G,1,iPod Apps,15,iPod Classic,1,iPod Nano,7,iPod Shuffle,5,iPod Siri,5,iPod Touch,210,IPv4,1,IPv5,1,IPv6,1,iShower,1,iShower Speaker,1,IT,2,iTunes,193,Jailbreak,129,Jailbreak Tools,37,Jitterbug Touch,1,Joomla,5,Kaspersky,1,Keyboards,2,Keylogger,2,Kindle,9,Kindle Fire,3,Kingo,2,KingRoot,1,Laptop,58,Lasers,1,Launchers,3,Lava,1,LCD,2,Legal,5,Lenovo,2,Lenovo ThinkPad,1,LG,9,LiberiOS,2,Lightning Cables,1,Link Building,4,LinkedIn,4,Linux,13,Lockerz,1,Logitech,1,Lync Desk Phones,1,Mac,194,Mac Mini,3,Mac OS X,203,MacBook,3,MacBook Air,10,MacBook Pro,10,Macintosh,4,macOS,66,macOS 10.12,9,macOS 10.13,9,macOS 10.14,8,macOS 10.15,2,macOS Beta,3,macOS Catalina,3,macOS High Sierra,9,macOS Mojave,8,macOS Server,3,macOS Sierra,9,Magento,1,Mambo,3,Maps,9,Mark Zuckerberg,2,Marketing,71,Marketplace,1,Meego,2,Megaupload,1,Meizu,1,Micromax,1,Microsoft,199,Microsoft Office,34,Microsoft SharePoint,1,Microsoft Surface,3,Microsoft Surface Pro,2,MIUI,3,Mobile,721,Mobile App Developers,18,Mobile Apps,181,Mobile Broadband,1,Mobile OS,29,Mortgage,1,Moto X,1,Motorola,6,Mouse,2,Movies,1,Mozilla Firefox,16,Music,10,MySpace,2,Nasdaq,1,Net Meeting,1,Nexus,7,NFC,1,Nikon,1,Nintendo,3,Nintendo 3DS,2,Nokia,31,Nokia Belle,2,Nokia Lumia,8,Nokia Normandy,1,Nokia Store,2,Nokia X,6,Notebook,1,Nuance,1,Office 2010,8,Office 2013,2,Office 2016,11,Office 365,7,Open Graph,1,Open Source,1,Opensn0w,1,Opera,6,Opera Mini,2,Operating System,70,Oppo,1,Oracle,2,Orkut,1,OS,47,OS X 10.10,65,OS X 10.10.1,6,OS X 10.10.2,9,OS X 10.10.3,10,OS X 10.10.4,6,OS X 10.10.5,4,OS X 10.11,25,OS X 10.11.1,3,OS X 10.11.2,2,OS X 10.11.3,2,OS X 10.11.4,2,OS X 10.11.5,3,OS X 10.11.6,2,OS X 10.8,2,OS X 10.9,37,OS X 10.9.1,2,OS X 10.9.2,5,OS X 10.9.3,12,OS X 10.9.4,7,OS X 10.9.5,5,OS X El Capitan,23,OS X Mavericks,40,OS X Mountain Lion,17,OS X SDK,9,OS X Server,48,OS X Server 3,5,OS X Server 4,15,OS X Server 5,9,OS X Yosemite,60,Outlook,8,Ovi,2,Ovi Store,1,P0sixspwn,1,P2P,1,PageRank,2,Pangu,11,Payments,10,PayPal,3,PDF,7,Personalization,1,PhotoBox,1,Photography,6,Picnik,1,Pinterest,2,PIPA,2,Piracy,3,PlayStation,6,PlayStation 4,4,Pocophone,2,Pod2g,2,Podcasts,1,Powerpoint,2,PP,2,Printers,7,Privacy,55,Programming,19,Projectors,1,PS4,4,Python,1,QMobile,1,QMobile Noir,1,RAM,2,Redsn0w,23,Remote Access,5,Root Android,36,Rovio Mobile,4,S-Voice,2,Safari,34,Samsung,58,Samsung Galaxy,30,Schemer,1,Search Engine,59,Search Engine Marketing,46,Search Engine Results,35,Seas0nPass,2,Secure Socket Layer,3,Security,81,Selfie,1,SEM,40,SEO,94,SEO Tools,11,SERP,2,Server,10,Shopping,44,Signage,1,Sileo,1,SIM Card,2,Siri,12,SkyDrive,3,Skype,5,SlideShare,1,Small Business,208,Smart TV,4,Smart Watch,6,Smartphones,675,SMM,6,SMO,12,Sn0wbreeze,5,SnapChat,3,Social Media,104,Social Media Marketing,65,Social Media Optimization,49,Social Media Tools,9,Social Networking,163,Software,205,Sony,19,Sony Ericsson,5,Sony VAIO,1,Sony Xperia,3,SOPA,2,Speakers,3,Sprint,2,Spyware,2,SSD,14,SSL,2,Startups,70,Statistics,23,Stock,3,Stock Photography,2,Stock Photos,2,Storage,26,Store,30,Swift,10,Swype,1,Symbian,8,T-Mobile,4,Tablets,565,TaiG,5,TechGlobeX,3,TechGlobeX.net,1,Technology,198,Telephone,1,Television,8,Templates,3,TinyUmbrella,2,Tools,100,Torrent,3,Toshiba,2,Toshiba Satellite,1,TuneUp Utilities,1,TV,10,tvOS,34,Twitter,17,TypePad,3,Ubuntu,6,Ultrasn0w,1,Unlock,43,USB Debugging,2,uTorrent,4,Verizon,4,Video Marketing,7,Video Optimization,8,Videos,36,Virtualization,9,Virus,7,Visual Studio,3,Vlogging,3,Vlogs,3,Vodafone,2,Voice Call,17,VoIP,12,VPN,10,Walmart,2,watchOS,33,Wearables,13,Web,119,Web Browser,26,Web Browser Plugins,3,Web Design,25,Web Development,44,Web Domains,15,Web Hosting,30,Web Servers,17,Western Digital,1,WhatsApp,5,Whited00r,1,WiFi,3,WiFi Calling,1,WiFi Hotspots,3,Windows,161,Windows 10,19,Windows 10 Enterprise,2,Windows 10 Mobile,1,Windows 10 Pro,2,Windows 10 Server,3,Windows 7,33,Windows 8,48,Windows 8 Pro,3,Windows 8 RT,3,Windows 8.1,6,Windows 8.1 Enterprise,1,Windows 9,4,Windows Apps,4,Windows Live,3,Windows Live Essentials,5,Windows Live Messenger,6,Windows Media Center,1,Windows Mobile,19,Windows Phone,47,Windows Phone 10,1,Windows Phone 7,10,Windows Phone 7.5,5,Windows Phone 8,9,Windows Phone 8.1,1,Windows Phone Apps,1,Windows Phone Mango,3,Windows Phone SDK,1,Windows Server,5,Windows Server 2012,2,Windows Server 2016,2,Windows Server 2019,1,Windows Server 8,1,Windows Vista,5,Windows XP,6,Wireless,4,Wordpress,45,Wordpress Plugins,4,Wordpress Themes,5,WWDC,52,Xbox,6,Xbox 360,6,Xbox One,3,Xcode,80,Xiaomi,8,Yahoo,10,Yalu,3,YouTube,12,Zong,1,ZTE,1,Zune,2,Zynga,1,
ltr
item
TechGlobeX: Importance of Brand Identity for Small Business - Infographic
Importance of Brand Identity for Small Business - Infographic
https://1.bp.blogspot.com/-BpQUpAJ6eg0/WzJXJEpiVLI/AAAAAAAAOK8/VU3Jy5sIj90srMXqTDOiFcX5LinjahZiwCLcBGAs/s1600/Brand%2BIdentity%2BImportance%2Bfor%2BSmall%2BBusiness.jpg
https://1.bp.blogspot.com/-BpQUpAJ6eg0/WzJXJEpiVLI/AAAAAAAAOK8/VU3Jy5sIj90srMXqTDOiFcX5LinjahZiwCLcBGAs/s72-c/Brand%2BIdentity%2BImportance%2Bfor%2BSmall%2BBusiness.jpg
TechGlobeX
https://www.techglobex.net/2018/06/importance-of-brand-identity.html
https://www.techglobex.net/
https://www.techglobex.net/
https://www.techglobex.net/2018/06/importance-of-brand-identity.html
true
6015647009126982431
UTF-8
Loaded All Posts Not Found Any Posts VIEW ALL Read More Reply Cancel Reply Delete By Home PAGES POSTS View All RELATED ARTICLES: TOPIC ARCHIVE SEARCH ALL POSTS Not Found Any Post Match With Your Request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Just Now 1 Minute Ago $$1$$ minutes ago 1 Hour Ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago More Than 5 Weeks Ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share To A Social Network STEP 2: Click The Link On Your Social Network Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy Table of Content