We live in an active world where customers expect businesses to anticipate and match their desires in real time. For digital marketers, the...
We live in an active world where customers expect businesses to anticipate and match their desires in real time. For digital marketers, the membrane between marketing and customer service is getting thinner day after day. The customer experience is much more than the sales journey. It includes quality products, customer service and a lot more. Other than branding and customer service, businesses require to be making strategies in terms of client engagement.
What is Customer Engagement?
No matter what type of business you own, you can’t deny the fact that customers are the soul of a brand. Strong customers are the key to a business’ success. Speaking about customer engagement, it is all about boosting your customers to interact and share the experiences they have with your brand. A great customer engagement strategy can foster your business growth and loyalty.
Businesses with the goal of great customer engagement are more concerned about value creation than revenue extraction. They offer people something really worth beyond a sales pitch - real-time customer support, end-to-end customer experience, meaningful content, and more.
Here are some effective customer engagement tips that can help you generate a loyal and real customer following:
1. Add Individuality to Your Brand
Give a personal touch to your business. By presenting your business with a unique personality, you can get a better chance of boosting your customer engagement. It makes your customers feel like they are dealing with an actual person rather than just a brand. This is a great idea to build an emotional connection with your audience and make them keen to interact with you and listen to your things even more carefully.
2. Add Engaging & Unique Micro-Content
According to the Intercom reports, the first impression you make on your visitors is the only chance to connect them with your brand. The visitors only love to stay connected with any business, if they find it unique and attractive. That’s why it is essential for you to add uniqueness even to the micro-content on your business site. Infuse the voice of your brand into your content because even a little detail can make a big difference to your overall marketing efforts.
3. Make Communication More Personalized
Personalization is another vital factor for any successful brand strategy. If you want to grow your brand, you require to engage your clients through personalized communications. By personalizing your communication for your clients, you can make your conversation more relevant to them. As per the Monetate study, 83% of marketers with a budget dedicated to personalization have experienced improvement in their revenue.
There are several ways to make your communication more personalized with your customers. You can send marketing messages and emails tailored to their requirements. Provide your clients with relevant solutions and deals every time.
4. Your Content Must Be Interactive
If your website content is not helping you in getting prospective clients even after spending a lot of regular content and blogging, you definitely need to take a pause and think. The main focus of your web content is to engage clients followed by nurturing the prevailing clients.
The content you post on your website should be interactive and relevant to your brand. A Demand Metric study proved that engaging web content is a great approach for educating clients. When your clients are educated, they become more engaged and responsive.
5. Make Use of Micro-Videos
The future of digital marketing extensively depends on videos. As per the report, online videos are responsible to bring about 85% traffic to your business website. Nowadays, most of the people prefer to watch videos as they are easier to watch, engaging, less time consuming, and make it easy for them to understand the business more clearly.
There are different tools including Renderforest that you can use to create videos for your website. You can take help from this free video making tool to make any type of videos such as promo videos, special event videos, introductions, slideshows, and more.
You can post these videos on different social media platforms to engage your audience with your brand. For example, micro-videos on platforms like Instagram and Snapchat allow brands to connect desired customers within seconds.
6. Exchange Rewards with Actions
It is a proven fact that people are more than happy to respond when you offer them something they really like. Rewarding your clients on their certain actions can help you in creating positive feedback. You can reward them with discounts, coupons, and special offers. Giving rewards to your customers offers you an opportunity to engage your customers and build a positive connection with them.
For example, Overstock follows a Rewards-for-Reviews program. This programs is designed to create more reviews and for more customer engagement. Under this system, clients get reward points in return for writing reviews on the products they have bought.
7. Make it Fun
Another effective idea to engage your clients with your brand is: come up with some interesting fun activities. These fun activities can be anything from questions and answers session to giveaway contests. Making your brand events and processes more interactive, you can make your business more memorable to your visitors.
8. Use Social Media to Share Customers’ Stories
People are more likely to engage with web content that involves customers like them instead of reading your brand’s messages. This is because they can relate better to actual people. It has been proven by Olapic that the content generated by users is the most trusted content among customers.
You can make use of social media platforms to share your clients’ stories. The stories can be in the form of testimonials, reviews, and user-submitted pictures. When you share these stories on social media, you have a better chance to win the trust of your desired customers. Show your appreciation of your current clients by doing so.
For example, ASOS follows this strategy. They share photos of their clients wearing their apparels from the store. This inspires most of their clients to build content and share their pictures in the hopes of getting displayed or featured.
9. Talk About the Real People Behind Your Business
As we have discussed, people love to interact with real people rather than with a brand. So as a huge part of your customer engagement strategy, you need to show your clients that there are actual people behind your business. Talk about your employees on your website. For example, you can add a page “Meet Our Team.” Here you can mention about your employees and their roles.
10. Start From Your Home
Disengaged employees mean disengaged consumers. When it comes to customer engagement, the efforts should start from your home. Being an owner, you need to work on your workforce first. Keep them happy and satisfied. Your workforce should get the same treatment you offer to your clients. In order to improve your customer engagement continuously, you need to work on your team regularly. Always remember that your employees are your major asset when it comes to boosting customer engagement.
These are some important tips that you can consider to boost your customer engagement. You need to understand that customer engagement is a life-long journey. If you want to make your business a great success, you must implement these customer engagement tips.
If you are wondering to start an online business, you can get ideas on improving your customer engagement. Apart from this, you need to follow some latest and effective business strategies to grow your brand successfully.
What is Customer Engagement?
No matter what type of business you own, you can’t deny the fact that customers are the soul of a brand. Strong customers are the key to a business’ success. Speaking about customer engagement, it is all about boosting your customers to interact and share the experiences they have with your brand. A great customer engagement strategy can foster your business growth and loyalty.
Businesses with the goal of great customer engagement are more concerned about value creation than revenue extraction. They offer people something really worth beyond a sales pitch - real-time customer support, end-to-end customer experience, meaningful content, and more.
Here are some effective customer engagement tips that can help you generate a loyal and real customer following:
1. Add Individuality to Your Brand
Give a personal touch to your business. By presenting your business with a unique personality, you can get a better chance of boosting your customer engagement. It makes your customers feel like they are dealing with an actual person rather than just a brand. This is a great idea to build an emotional connection with your audience and make them keen to interact with you and listen to your things even more carefully.
2. Add Engaging & Unique Micro-Content
According to the Intercom reports, the first impression you make on your visitors is the only chance to connect them with your brand. The visitors only love to stay connected with any business, if they find it unique and attractive. That’s why it is essential for you to add uniqueness even to the micro-content on your business site. Infuse the voice of your brand into your content because even a little detail can make a big difference to your overall marketing efforts.
3. Make Communication More Personalized
Personalization is another vital factor for any successful brand strategy. If you want to grow your brand, you require to engage your clients through personalized communications. By personalizing your communication for your clients, you can make your conversation more relevant to them. As per the Monetate study, 83% of marketers with a budget dedicated to personalization have experienced improvement in their revenue.
There are several ways to make your communication more personalized with your customers. You can send marketing messages and emails tailored to their requirements. Provide your clients with relevant solutions and deals every time.
4. Your Content Must Be Interactive
If your website content is not helping you in getting prospective clients even after spending a lot of regular content and blogging, you definitely need to take a pause and think. The main focus of your web content is to engage clients followed by nurturing the prevailing clients.
The content you post on your website should be interactive and relevant to your brand. A Demand Metric study proved that engaging web content is a great approach for educating clients. When your clients are educated, they become more engaged and responsive.
5. Make Use of Micro-Videos
The future of digital marketing extensively depends on videos. As per the report, online videos are responsible to bring about 85% traffic to your business website. Nowadays, most of the people prefer to watch videos as they are easier to watch, engaging, less time consuming, and make it easy for them to understand the business more clearly.
There are different tools including Renderforest that you can use to create videos for your website. You can take help from this free video making tool to make any type of videos such as promo videos, special event videos, introductions, slideshows, and more.
You can post these videos on different social media platforms to engage your audience with your brand. For example, micro-videos on platforms like Instagram and Snapchat allow brands to connect desired customers within seconds.
6. Exchange Rewards with Actions
It is a proven fact that people are more than happy to respond when you offer them something they really like. Rewarding your clients on their certain actions can help you in creating positive feedback. You can reward them with discounts, coupons, and special offers. Giving rewards to your customers offers you an opportunity to engage your customers and build a positive connection with them.
For example, Overstock follows a Rewards-for-Reviews program. This programs is designed to create more reviews and for more customer engagement. Under this system, clients get reward points in return for writing reviews on the products they have bought.
7. Make it Fun
Another effective idea to engage your clients with your brand is: come up with some interesting fun activities. These fun activities can be anything from questions and answers session to giveaway contests. Making your brand events and processes more interactive, you can make your business more memorable to your visitors.
8. Use Social Media to Share Customers’ Stories
People are more likely to engage with web content that involves customers like them instead of reading your brand’s messages. This is because they can relate better to actual people. It has been proven by Olapic that the content generated by users is the most trusted content among customers.
You can make use of social media platforms to share your clients’ stories. The stories can be in the form of testimonials, reviews, and user-submitted pictures. When you share these stories on social media, you have a better chance to win the trust of your desired customers. Show your appreciation of your current clients by doing so.
For example, ASOS follows this strategy. They share photos of their clients wearing their apparels from the store. This inspires most of their clients to build content and share their pictures in the hopes of getting displayed or featured.
9. Talk About the Real People Behind Your Business
As we have discussed, people love to interact with real people rather than with a brand. So as a huge part of your customer engagement strategy, you need to show your clients that there are actual people behind your business. Talk about your employees on your website. For example, you can add a page “Meet Our Team.” Here you can mention about your employees and their roles.
10. Start From Your Home
Disengaged employees mean disengaged consumers. When it comes to customer engagement, the efforts should start from your home. Being an owner, you need to work on your workforce first. Keep them happy and satisfied. Your workforce should get the same treatment you offer to your clients. In order to improve your customer engagement continuously, you need to work on your team regularly. Always remember that your employees are your major asset when it comes to boosting customer engagement.
These are some important tips that you can consider to boost your customer engagement. You need to understand that customer engagement is a life-long journey. If you want to make your business a great success, you must implement these customer engagement tips.
If you are wondering to start an online business, you can get ideas on improving your customer engagement. Apart from this, you need to follow some latest and effective business strategies to grow your brand successfully.
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