Why Explainer Videos are Effective and Popular Now?

When you visit web resources on the Internet, you can see that most of them use video content on their page. As a rule, these are explainer...

When you visit web resources on the Internet, you can see that most of them use video content on their page. As a rule, these are explainer videos. But why are they so popular? This is what we will look into today.

Videos are a very powerful tool, they amplify textual content, position themselves very well and impact the audience. The essence of viewing a moving image attracts and holds the attention of users. Even when you visit a web page, you prefer to play the video instead of continuing to browse the website. Do you see the importance? Of course, this is only at first glance, but there is a deeper meaning to integrating video into a website. That is why many people prefer to use explainer videos from https://explain.ninja/ on their pages.

Why Explainer Videos are Effective and Popular Now?

There are basically two reasons why videos are important in web development:

1. Branding and marketing

The first reason to put a video on a website is that it is impactful, engaging, captivating, adds a professional image to the page, is more aesthetically pleasing, and encourages the user to watch it, hit the play button, and discover what they need.

It is also a way of implementing a marketing strategy known as storytelling. That is, explainer videos that allow you to tell stories about a product, brand, or service through a sequence of moving images.

In the case of e-commerce, integrating video into product descriptions helps increase conversion rates. Showcasing how a product works or how it should be used with a video on a web page is a great marketing strategy.

2. Search Engine Optimization (SEO)

This is an important reason in web development because the goal of a brand when building a website is for users to find it organically. The video tool helps to increase the SEO ranking of a page.

By posting a video on YouTube, linking it to a social network account, and adding it to a website, the chances of being on the first page of Google increase because the more visits to YouTube, the more relevant the website is.

Basic Guidelines for Using Explainer Videos

When you add videos to a website, it's important to keep them short. Firstly, this always attracts the attention of the public, and secondly, it reduces loading times, preventing an increase in the bounce rate.

Technology has advanced so much that it has become possible to innovate by integrating 3D video or motion graphics into a website.

Of course, in order to integrate a tool like a video, you need to not just create it and that's it, you must have a strategy, and you must implement video marketing.

Web development needs a strategy to be effective and make an impact. Part of this strategy is videos, which are important because they help improve a company's branding and marketing, as well as SEO positioning (an important factor in digital marketing).

In order to integrate video into a website, it is important to innovate with technologies such as 3D and motion graphics, as well as have a specific video marketing strategy.