YouTube, created in 2005, took the world by storm. It gave something no other social media ever gave before - a platform to all artists. Before YouTube, videos were mostly treated as inconvenient as there were no real streaming and sharing forums.
The only way to send someone a video was to email it to them, which had its size restrictions. Hence, it was a tough job to get someone to watch videos.
This inconvenience gave rise to YouTube, which solved the problem and opened the door for many creators around the globe. YouTube broke the blog stereotype and gave rise to the idea of vlogs, which easily became popular with videographers. With this, the world saw some of the best video editors for YouTube, yet another opening for people to earn money.
Much like any other thing in the world, there had to be a way to monetize the creators' work. And the one thing that never failed is an advertisement. Hence, YouTube became a hub for companies to advertise their products and services.
From these ads, YouTube earned a chunk of money, and so did the creators who sported these ads on their YouTube Channel. Currently, the successful YouTubers earn in millions all because of their choice of ads.
6 tips for better YouTube advertising
Here are tips that might make your YouTube advertising strategy more profitable & efficient:
1. Make a wise choice for your YouTube ad format
YouTube has plenty of ad formats for you to choose from. It is very important to identify the kind of ads that will do well for you. For this, you will have to identify your target audience and understand their general mindset about advertisements. Here is a list of all the kinds of ads YouTube asks you to choose from.
- Display ads: Available to viewers only on a desktop, these ads appear on the display thread for videos. You can see them on the right side of your video screen, and they play between two consecutive videos.
- Overlay ads: Overlay ads are also specific to a PC. They do not appear to viewers who use their phones and tablets to watch your videos. These ads take up 20% of the lower region of your video screen. These are typically images, text, or a mixture of both.
- Skippable ads: These are the most common kinds of ads that you see on YouTube. Skippable ads can be skipped after 5 seconds and appear anywhere before, after, or during your video. These are the kinds of ads that appear on all devices and are the most opted for.
- Non-skippable ads: Non-skippable ads are also available on all sorts of devices, but these can stretch for a long. Most of these ads are 10-20 seconds long, but some can also extend to 30 seconds!
- Bumper ads: Bumper ads are non-skippable ads of shorter length, around 6 seconds. These are also available for all devices, and your viewers must watch it before they can watch your video.
- Sponsored cards: Sponsored cards are available for all devices, and the content of these ads are relevant to the content that you are making. These have interactive elements that your viewers can click on after watching the ads for a few seconds.
2. Use in-stream and discovery ads as per your campaigns
In-stream ads are found before, after, or during your video, while discovery ads are present on the video thread. When you make a video, make sure to spend some time weighing both these options. You can change your preferences based on your campaigns, but you must know who you are targeting before deciding.
3. Put YouTube target options to your advantage
YouTube has an option where you can choose your target audience for a video. This works wonders for creators since they can choose the kind of people they want their videos to reach and engage with, thereby driving in more viewers. There are plenty of YouTube intro templates, content ideas, outro templates, and whatnot, available on the Internet. Use them and personalize the content for your target audience. This is bound to make your channel more effective.
4. Video remarketing
Video remarketing is one powerful way to drive traffic to your website, especially because the algorithm does not target new people, but the ones who have already shown a keen interest in your content! The idea of remarketing is to chase your viewers with your products and services on all other platforms until they finally buy it!!
5. Create amazing content
Wondering how to edit videos for YouTube? Here is a tip: create amazing content! Your content should blow the minds of your target audience and add value to their lives. Create and edit your videos accordingly, and you will be good to go!
6. Add elements of interaction
Your videos can have elements of interaction. Ask your viewers some interesting questions or incorporate some clickable links on your video. Viewers love it and so will you!
Conclusion
YouTube is one of the most powerful platforms of recent times. Learning how to edit videos for YouTube comes handy if you aim at reaching a wider audience. If utilized properly, it has immense power given the pool of creators it supports. To be able to flourish on YouTube and earn money from the same is a matter of strategies, which, if you master, you will not be looking back in life.
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