As an entrepreneur, stepping out on your own can be a daunting task. You must do things differently to survive and leave your mark in th...
As an entrepreneur, stepping out on your own can be a daunting task. You must
do things differently to survive and leave your mark in the market. To ensure that your business is a success, you must have plans and strategies in mind
for financing, marketing, promotions, sales, etc.
To promote your business, you have to reinvent it. Meticulously planned
promotion and sales activities allow you to create your niche. Mentioned below
are some tips which you can keep in mind while creating sensational promos for
your services.
How to Make a Promo Video for Your Business?
Step 1: Watch Sample Promotional Content
Promotional content can be created in many formats, like videos, posters,
advertisements, etc. Watching other promo videos will help you identify your
goal and work accordingly. Some reasons you might want to create promotional
videos are brand awareness, drive up sales, increase customer engagement,
educate customers, etc.
Step 2: Choose a Specific Direction
Now that you have your answer to why you want to create promotional content,
it will be a little easier to determine the next direction you want to take.
There are plenty of styles your video can be in. Some of them are mentioned
below:
1. Explanatory
It will explain in detail to the consumers what your service/product is about.
Make sure to talk about the features of your product.
2. Conflicting
Show your audience both your product and the other options available in the
market. Describe your product as the best and allow the audience to make their
own decisions.
3. Testimonials
Interview other consumers regarding their experience with your
product/service. You can also use quotes and voice recordings as an
alternative.
4. Narration
Your promo video can follow a proper storyline to grasp viewer attention for
long. It will have elements like plot, conflict, solution, characters,
background music, etc.
Step 3: Set the Tone
A tone will help you define the character of the promo video. Before deciding
on the tone, ask yourself a question, what do you want your audience to feel
while watching your video? If you have trouble deciding on a tone, then the
list mentioned below might help you make a decision.
1. Dramatic
To bring out the sentiments and emotions of your audience.
2. Urgent
To urge your audience to take any action as soon as possible.
3. Cheerful
To humor your audience.
4. Inspirational
To motivate your audience to achieve something.
5. Straight Forward
To just provide information to your audience, clearly and concisely.
Step 4: Determine the Length of the Video
Decide the duration before you begin to make the script of the video. A
pre-determined video length will help you work out your script accordingly.
Without a time parameter, you may end up with a lengthy and unfocused video
that fails to capture the attention of the audience.
Factors you should consider while deciding the duration are:
- The purpose of the video (Brand awareness, increasing sales)
- The platform where it will be shown (TV, Social Media, Physical banner, Product website)
- The budget of video production (Low, High, Unlimited)
Step 5: Script it Out
Now that you have the basic concept of what you are doing and why you are
doing start working on your script. Every format of video content requires a
script to identify the key concepts, themes, dialogues, keywords, etc. Try to
keep the script short and simple so that audience can retain what they have
seen for long.
Step 6: Create a Story Board
A storyboard is a graphic planner that helps you visualize the narrative you
have decided. Storyboards are highly important for providing a linear
direction to your planning. A well-made storyboard will help you focus on each
element of your video efficiently.
Use aids like graphic cards and title cards to create a storyboard for your
video. You can also use a promo promo video maker like In Video to help you
with this lengthy but crucial step. Make sure your storyboard is precise
because it is not only crucial for you as a director but also the actors,
cameraperson, etc.
Step 7: Produce your Video
Now is the time to work on your scripted and storyboard vision. Revise the
goals, purpose, and time duration of the video to decide on a location. Make
sure the setting complements the tone of the video.
For example, if you are simply advertising a product, then a studio space with
a plain background will work. Remember to work out the location and book it
well in advance to not face any delays on the shooting day.
Step 8: Assemble your Video
This is the most exciting step of your promotional video, creating a project.
Editing allows you to put together your video in the most flattering manner
possible. There are numerous free video creator platforms online which allow
you to work on your video seamlessly.
While editing the video, make sure you add other vital information (if any)
like discount coupons, exhibition date, and venue, update phone number, etc.
Information of this kind has to be highlighted properly, so it does not blend
with the video, and the audience doesn't miss out.
Step 9: Spread the Word
This is the last and most crucial step. When you are done with the video, it’s
time to promote it as much as possible. To get the word out, you will have to
use multiple platforms like;
1. Social Media
Social media platforms like Instagram, Facebook, Twitter, etc. can be used to
promote the video. Send it to your friends and ask them to send it further.
You can also make use of the story feature to post regular updates.
2. Email
This might seem like an outdated medium, but it still can be effective. Send
out multiple threads with the video or with the link of the video to your
subscribers.
3. Paid Advertisements
You can also put your video on television as a paid advertisement. It can be a
costly but effective way to create awareness about your product/service.
4. Website
Make sure the video is available on your website. It can run as the main
header of the website for the first few days of its release.
5. Some more things to keep in mind while creating a sensational promo video
are:
Casting: If you are using actors for your video, then you will need to cast
appropriate people. Try to list out the personality traits of your character
to look for somebody relevant.
Music/audio: Producing good music for your video can be costly. Be realistic
with what you want your video to sound like. Ask your production company for
help if you are stuck on this step.
Video format: Make sure your final video is published in a format that allows
easy sharing. On sharing, a good promo video should retain it's quality and
voice quality.
Wrapping Up
If you want to create sensational promos for your business, do not forget the
elements mentioned in the article above. Missing any one of the elements can
compromise with the quality of your video. However, do not stress, give
yourself time, and planning everything properly to achieve a desirable result.
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