Make Video Promos: 9 Steps to Creating a Promotional Video for Your Business

As an entrepreneur, stepping out on your own can be a daunting task. You must do things differently to survive and leave your mark in the market. To ensure that your business is a success, you must have plans and strategies in mind for financing, marketing, promotions, sales, etc.

How to Make a Promo Video



To promote your business, you have to reinvent it. Meticulously planned promotion and sales activities allow you to create your niche. Mentioned below are some tips which you can keep in mind while creating sensational promos for your services.

How to Make a Promo Video for Your Business?

Step 1: Watch Sample Promotional Content

Promotional content can be created in many formats, like videos, posters, advertisements, etc. Watching other promo videos will help you identify your goal and work accordingly. Some reasons you might want to create promotional videos are brand awareness, drive up sales, increase customer engagement, educate customers, etc.

Step 2: Choose a Specific Direction

Now that you have your answer to why you want to create promotional content, it will be a little easier to determine the next direction you want to take. There are plenty of styles your video can be in. Some of them are mentioned below:

1. Explanatory

It will explain in detail to the consumers what your service/product is about. Make sure to talk about the features of your product.

2. Conflicting

Show your audience both your product and the other options available in the market. Describe your product as the best and allow the audience to make their own decisions.

3. Testimonials

Interview other consumers regarding their experience with your product/service. You can also use quotes and voice recordings as an alternative.

4. Narration

Your promo video can follow a proper storyline to grasp viewer attention for long. It will have elements like plot, conflict, solution, characters, background music, etc.

Step 3: Set the Tone

A tone will help you define the character of the promo video. Before deciding on the tone, ask yourself a question, what do you want your audience to feel while watching your video? If you have trouble deciding on a tone, then the list mentioned below might help you make a decision.

1. Dramatic

To bring out the sentiments and emotions of your audience.

2. Urgent

To urge your audience to take any action as soon as possible.

3. Cheerful

To humor your audience.

4. Inspirational

To motivate your audience to achieve something.

5. Straight Forward

To just provide information to your audience, clearly and concisely.

Step 4: Determine the Length of the Video

Decide the duration before you begin to make the script of the video. A pre-determined video length will help you work out your script accordingly. Without a time parameter, you may end up with a lengthy and unfocused video that fails to capture the attention of the audience.

Factors you should consider while deciding the duration are:
  • The purpose of the video (Brand awareness, increasing sales)
  • The platform where it will be shown (TV, Social Media, Physical banner, Product website)
  • The budget of video production (Low, High, Unlimited)

Step 5: Script it Out

Now that you have the basic concept of what you are doing and why you are doing start working on your script. Every format of video content requires a script to identify the key concepts, themes, dialogues, keywords, etc. Try to keep the script short and simple so that audience can retain what they have seen for long.

Step 6: Create a Story Board

A storyboard is a graphic planner that helps you visualize the narrative you have decided. Storyboards are highly important for providing a linear direction to your planning. A well-made storyboard will help you focus on each element of your video efficiently.

Use aids like graphic cards and title cards to create a storyboard for your video. You can also use a promo promo video maker like In Video to help you with this lengthy but crucial step. Make sure your storyboard is precise because it is not only crucial for you as a director but also the actors, cameraperson, etc.

Step 7: Produce your Video

Now is the time to work on your scripted and storyboard vision. Revise the goals, purpose, and time duration of the video to decide on a location. Make sure the setting complements the tone of the video.

For example, if you are simply advertising a product, then a studio space with a plain background will work. Remember to work out the location and book it well in advance to not face any delays on the shooting day.

Step 8: Assemble your Video

This is the most exciting step of your promotional video, creating a project. Editing allows you to put together your video in the most flattering manner possible. There are numerous free video creator platforms online which allow you to work on your video seamlessly.

While editing the video, make sure you add other vital information (if any) like discount coupons, exhibition date, and venue, update phone number, etc. Information of this kind has to be highlighted properly, so it does not blend with the video, and the audience doesn't miss out.

Step 9: Spread the Word

This is the last and most crucial step. When you are done with the video, it’s time to promote it as much as possible. To get the word out, you will have to use multiple platforms like;

1. Social Media

Social media platforms like Instagram, Facebook, Twitter, etc. can be used to promote the video. Send it to your friends and ask them to send it further. You can also make use of the story feature to post regular updates.

2. Email

This might seem like an outdated medium, but it still can be effective. Send out multiple threads with the video or with the link of the video to your subscribers.

3. Paid Advertisements

You can also put your video on television as a paid advertisement. It can be a costly but effective way to create awareness about your product/service.

4. Website

Make sure the video is available on your website. It can run as the main header of the website for the first few days of its release.

5. Some more things to keep in mind while creating a sensational promo video are:

Casting: If you are using actors for your video, then you will need to cast appropriate people. Try to list out the personality traits of your character to look for somebody relevant.

Music/audio: Producing good music for your video can be costly. Be realistic with what you want your video to sound like. Ask your production company for help if you are stuck on this step.

Video format: Make sure your final video is published in a format that allows easy sharing. On sharing, a good promo video should retain it's quality and voice quality.

Wrapping Up

If you want to create sensational promos for your business, do not forget the elements mentioned in the article above. Missing any one of the elements can compromise with the quality of your video. However, do not stress, give yourself time, and planning everything properly to achieve a desirable result.

COMMENTS


Name

25PP,2,3G,3,4G,4,Absinthe,5,Adobe Flash,3,Ads,14,Affiliate Marketing,8,AliExpress,1,Amazon,52,Amazon Phone,1,Amazon Tablet,7,AMD,5,Android,244,Android 10,2,Android 11,2,Android 6,3,Android 7,4,Android 8,9,Android 9,4,Android APK,36,Android Apps,116,Android Auto,3,Android Games,15,Android GApps,3,Android Gingerbread,2,Android Ice Cream Sandwich,8,Android Jelly Bean,21,Android KitKat,12,Android Lollipop,10,Android Marshmallow,3,Android N,5,Android Nougat‬,5,Android O,7,Android Oreo,8,Android P,2,Android PC Suites,1,Android Pie,3,Android Q,2,Android R,2,Android SDK,9,Android TV,10,Android USB Drivers,2,Android Wear,10,Angry Birds,6,Anti Virus,16,App Developer,25,Apple,680,Apple CarPlay,1,Apple Pay,1,Apple Store,17,Apple TV,97,Apple Watch,51,Apps,96,ARM,1,Asus,2,ATT,7,Baidu,1,Battery,2,Bill Gates,2,Bing,16,Bitcoin,9,Bittorrent,4,BlackBerry,11,BlackBerry App,3,Blockchain,3,Blogger,35,Blogs,56,Bluetooh,6,Business,314,BuySellAds,1,Call Center,6,Camera,7,Cars,10,CCTV,1,Certifications,14,China Mobile,3,Chrome,25,Chrome OS,6,ChromeBook,2,ChromeBox,2,Chromium,4,CISPA,1,Cloud,32,CMS,6,Communication,15,Computer,64,Cortana,1,Credit Cards,5,CRM,11,Cryptocurrency,9,Currency,9,Cyberbullying,4,Cydia,44,Cydia Apps,11,Cydia Tweaks,11,Debit Cards,4,Developers,39,Digital Camera,8,Digital Marketing,306,Digital Signage,2,Disqus,1,DMCA,1,Doodle,1,DOS,1,Downgrade,15,Dropbox,1,Drupal,3,Earn Money Online,48,EarPods,1,eCommerce,35,Electra,6,Electronic Arts,1,Emulator,4,Encryption,1,Entrepreneurs,69,eReader,4,eSignature,1,Ethereum,2,Evasi0n,16,eWallet,5,Facebook,130,Facebook Ads,11,Facebook Apps,19,Facebook Credits,4,Facebook Developers,4,Facebook Like,8,Facebook Marketing,12,Facebook Messenger,5,Facebook Pages,9,Facebook Photos,2,Facebook Stocks,2,FacePAD,1,FaceTime,2,FileSonic,2,Firefox Add-Ons,2,Firefox OS,2,Fitbit,1,Foursquare,1,FP,10,Framaroot,4,Free Stuff,27,Gadgets,177,Galaxy Nexus,2,Galaxy S-Voice,2,Game of Thrones,1,Games,52,Gaming Console,11,Gaming Laptops,12,GApps,2,GearBest,6,Gifts,6,Gmail,12,Google,247,Google +1,10,Google Ads,5,Google Adsense,3,Google Adwords,4,Google Analytics,1,Google Apps,11,Google Earth,2,Google Fit,2,Google Glass,8,Google IO Conference,4,Google Map,7,Google Music,2,Google Nexus,13,Google Nexus Player,1,Google Panda,1,Google Penguins,1,Google Play Edition,1,Google Play Store,16,Google Plus,17,Google Plus Pages,6,Google Search,38,Google TV,5,Google Voice,6,Google Wallet,1,Google+,16,Google+ App,1,Google+ Pages,6,Graphic Design,6,GreenPois0n,28,Groupon,6,GSM,3,Guest Posts,10,h3lix,2,Hack,84,Hackintosh,4,Hard Disk,13,Hard Drive,16,HDD,15,Headsets,4,HealthVault,1,Home Automation,14,Honor,1,Hootsuite,1,Hostgator,1,Hotspot Shield,1,HP,2,HTC,16,HTC One,6,HTML5,15,HTTPS,3,Huawei,4,Huawei Honor,3,Hyper-V,3,IBM,2,iCloud,25,iGoogle,2,iMac,10,Infographic,191,Instagram,11,Intel,7,Internet,333,Internet Explorer,18,Internet IPOs,1,Internet Marketing,119,Internet Protocols,4,iOS,416,iOS 10,21,iOS 11,28,iOS 12,24,iOS 13,18,iOS 14,4,iOS 4,1,iOS 5,17,iOS 5.0.1,5,iOS 5.1,9,iOS 5.1.1,12,iOS 5.2,1,iOS 5.2.1,1,iOS 6,73,iOS 6.0.1,13,iOS 6.0.2,5,iOS 6.1,21,iOS 6.1.1,3,iOS 6.1.2,4,iOS 6.1.3,7,iOS 6.1.4,4,iOS 6.1.5,2,iOS 6.1.6,2,iOS 7,59,iOS 7.0.1,2,iOS 7.0.2,2,iOS 7.0.3,1,iOS 7.0.4,2,iOS 7.0.5,1,iOS 7.0.6,5,iOS 7.1,25,iOS 7.1.1,6,iOS 7.1.2,6,iOS 8,60,iOS 8.0.1,5,iOS 8.0.2,5,iOS 8.1,12,iOS 8.1.1,2,iOS 8.1.2,1,iOS 8.1.3,1,iOS 8.2,6,iOS 8.3,5,iOS 8.4,10,iOS 8.4.1,4,iOS 9,33,iOS 9.0.1,1,iOS 9.0.2,1,iOS 9.1,6,iOS 9.2,2,iOS 9.2.1,2,iOS 9.3,3,iOS 9.3.1,2,iOS 9.3.2,4,iOS 9.3.3,4,iOS 9.3.4,2,iOS 9.3.5,2,iOS Apps,79,iOS Beta,19,iOS Games,14,IP,3,iPad,395,iPad 2,54,iPad 3,47,iPad 3G,1,iPad 4,9,iPad Air,3,iPad Apps,32,iPad Mini,29,iPad Mini 2,2,iPad Siri,4,iPadOS,19,iPhone,452,iPhone 3G,52,iPhone 3GS,6,iPhone 4,63,iPhone 4S,67,iPhone 5,33,iPhone 5C,4,iPhone 5S,14,iPhone 6,31,iPhone 6 Plus,9,iPhone 7,2,iPhone Apps,32,iPhone Siri,7,IPO,3,iPod,226,iPod 4G,2,iPod 5G,1,iPod Apps,18,iPod Classic,1,iPod Nano,7,iPod Shuffle,5,iPod Siri,5,iPod Touch,233,IPv4,1,IPv5,1,IPv6,1,iShower,1,iShower Speaker,1,IT,2,iTunes,194,Jailbreak,132,Jailbreak Tools,40,Jitterbug Touch,1,Joomla,5,Kaspersky,1,Keyboards,2,Keylogger,2,Kindle,9,Kindle Fire,3,Kingo,2,KingRoot,1,Laptop,69,Lasers,1,Launchers,3,Lava,1,LCD,2,Legal,5,Lenovo,2,Lenovo ThinkPad,1,LG,9,LiberiOS,2,Lightning Cables,1,Link Building,4,LinkedIn,4,Linux,13,Lockerz,1,Logitech,1,Lync Desk Phones,1,Mac,207,Mac Mini,4,Mac OS X,203,MacBook,5,MacBook Air,12,MacBook Pro,12,Macintosh,6,macOS,80,macOS 10.12,9,macOS 10.13,9,macOS 10.14,8,macOS 10.15,8,macOS 11,2,macOS Beta,4,macOS Big Sur,2,macOS Catalina,8,macOS High Sierra,9,macOS Mojave,8,macOS Server,3,macOS Sierra,9,Magento,2,Mambo,3,Maps,9,Mark Zuckerberg,2,Marketing,105,Marketplace,2,Meego,2,Megaupload,1,Meizu,1,Micromax,1,Microsoft,204,Microsoft Office,37,Microsoft SharePoint,1,Microsoft Surface,3,Microsoft Surface Pro,2,MIUI,3,Mobile,746,Mobile App Developers,24,Mobile Apps,192,Mobile Broadband,1,Mobile OS,30,Mortgage,1,Moto X,1,Motorola,6,Mouse,3,Movies,1,Mozilla Firefox,16,Music,10,MySpace,2,Nasdaq,1,Net Meeting,1,Nexus,7,NFC,1,Nikon,1,Nintendo,4,Nintendo 3DS,3,Nokia,31,Nokia Belle,2,Nokia Lumia,8,Nokia Normandy,1,Nokia Store,2,Nokia X,6,Notebook,1,Nuance,1,Office 2010,9,Office 2013,3,Office 2016,13,Office 365,9,Open Graph,1,Open Source,1,Opensn0w,1,Opera,6,Opera Mini,2,Operating System,78,Oppo,1,Oracle,2,Orkut,1,OS,47,OS X 10.10,65,OS X 10.10.1,6,OS X 10.10.2,9,OS X 10.10.3,10,OS X 10.10.4,6,OS X 10.10.5,4,OS X 10.11,25,OS X 10.11.1,3,OS X 10.11.2,2,OS X 10.11.3,2,OS X 10.11.4,2,OS X 10.11.5,3,OS X 10.11.6,2,OS X 10.8,2,OS X 10.9,37,OS X 10.9.1,2,OS X 10.9.2,5,OS X 10.9.3,12,OS X 10.9.4,7,OS X 10.9.5,5,OS X El Capitan,23,OS X Mavericks,40,OS X Mountain Lion,17,OS X SDK,9,OS X Server,48,OS X Server 3,5,OS X Server 4,15,OS X Server 5,9,OS X Yosemite,60,Outlook,12,Ovi,2,Ovi Store,1,P0sixspwn,1,P2P,1,PageRank,2,Pangu,11,Payments,11,Payoneer,1,PayPal,3,PDF,7,Personalization,1,PhotoBox,1,Photography,7,Picnik,1,Pinterest,2,PIPA,2,Piracy,3,PlayStation,6,PlayStation 4,4,Pocophone,2,Pod2g,2,Podcasts,1,Powerpoint,2,PP,2,Printers,8,Privacy,73,Programming,25,Projectors,3,PS4,4,PUBG,1,Python,1,QMobile,1,QMobile Noir,1,RAM,2,Redsn0w,23,Remote Access,7,Root Android,37,Rovio Mobile,4,S-Voice,2,Safari,38,Samsung,58,Samsung Galaxy,30,Schemer,1,Search Engine,69,Search Engine Marketing,63,Search Engine Results,44,Seas0nPass,2,Secure Socket Layer,3,Security,100,Selfie,1,SEM,54,SEO,110,SEO Tools,15,SERP,2,Server,10,Shopping,61,Signage,1,Sileo,1,SIM Card,2,Siri,12,SkyDrive,3,Skype,5,SlideShare,1,Small Business,293,Smart TV,4,Smart Watch,6,Smartphones,699,SMM,8,SMO,15,Sn0wbreeze,5,SnapChat,3,Social Media,115,Social Media Marketing,84,Social Media Optimization,59,Social Media Tools,11,Social Networking,174,Software,253,Sony,19,Sony Ericsson,5,Sony VAIO,1,Sony Xperia,3,SOPA,2,Speakers,3,Sprint,2,Spyware,2,SSD,15,SSL,2,Startups,144,Statistics,23,Stock,3,Stock Photography,3,Stock Photos,2,Storage,26,Store,36,Swift,10,Swype,1,Symbian,8,T-Mobile,4,Tablets,589,TaiG,5,TechGlobeX,3,TechGlobeX.net,1,Technology,234,Telephone,1,Television,8,Templates,4,TinyUmbrella,2,Tools,137,Torrent,3,Toshiba,2,Toshiba Satellite,1,TuneUp Utilities,1,TV,11,tvOS,43,Twitter,19,TypePad,3,Ubuntu,6,Ultrasn0w,1,Unlock,43,USB Debugging,2,uTorrent,4,Verizon,4,Video Marketing,9,Video Optimization,11,Videos,38,Vimeo,1,Virtualization,9,Virus,8,Visual Studio,3,Vlogging,3,Vlogs,3,Vodafone,2,Voice Call,18,VoIP,14,VPN,12,Walmart,2,watchOS,47,Wearables,14,Web,147,Web Browser,28,Web Browser Plugins,4,Web Design,32,Web Development,54,Web Domains,15,Web Hosting,30,Web Servers,17,Western Digital,1,WhatsApp,5,Whited00r,1,WiFi,3,WiFi Calling,1,WiFi Hotspots,3,Windows,166,Windows 10,21,Windows 10 Enterprise,2,Windows 10 Mobile,1,Windows 10 Pro,2,Windows 10 Server,3,Windows 7,33,Windows 8,48,Windows 8 Pro,3,Windows 8 RT,3,Windows 8.1,6,Windows 8.1 Enterprise,1,Windows 9,4,Windows Apps,4,Windows Live,3,Windows Live Essentials,5,Windows Live Messenger,6,Windows Media Center,1,Windows Mobile,19,Windows Phone,47,Windows Phone 10,1,Windows Phone 7,10,Windows Phone 7.5,5,Windows Phone 8,9,Windows Phone 8.1,1,Windows Phone Apps,1,Windows Phone Mango,3,Windows Phone SDK,1,Windows Server,6,Windows Server 2012,2,Windows Server 2016,2,Windows Server 2019,1,Windows Server 8,1,Windows Vista,5,Windows XP,6,Wireless,4,Wordpress,48,Wordpress Plugins,4,Wordpress Themes,7,WWDC,58,Xbox,6,Xbox 360,6,Xbox One,3,Xcode,81,Xiaomi,8,Yahoo,14,Yalu,3,YouTube,12,Zong,1,ZTE,1,Zune,2,Zynga,1,
ltr
item
TechGlobeX: Make Video Promos: 9 Steps to Creating a Promotional Video for Your Business
Make Video Promos: 9 Steps to Creating a Promotional Video for Your Business
https://1.bp.blogspot.com/-SRPnrhD4ALQ/XrLC1obs3eI/AAAAAAAAQmM/ffJMSrlOrsQAAEa5ONUaJeyiKYo2dZGWQCK4BGAsYHg/d/How%2Bto%2BMake%2Ba%2BPromo%2BVideo.jpg
https://1.bp.blogspot.com/-SRPnrhD4ALQ/XrLC1obs3eI/AAAAAAAAQmM/ffJMSrlOrsQAAEa5ONUaJeyiKYo2dZGWQCK4BGAsYHg/s72-c-d/How%2Bto%2BMake%2Ba%2BPromo%2BVideo.jpg
TechGlobeX
https://www.techglobex.net/2020/05/create-promotional-video.html
https://www.techglobex.net/
https://www.techglobex.net/
https://www.techglobex.net/2020/05/create-promotional-video.html
true
6015647009126982431
UTF-8
Loaded All Posts Not Found Any Posts VIEW ALL Read More Reply Cancel Reply Delete By Home PAGES POSTS View All RELATED ARTICLES: TOPIC ARCHIVE SEARCH ALL POSTS Not Found Any Post Match With Your Request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Just Now 1 Minute Ago $$1$$ minutes ago 1 Hour Ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago More Than 5 Weeks Ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share To A Social Network STEP 2: Click The Link On Your Social Network Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy Table of Content