How Caden Helps Consumers Take Control Of Their Data?

Internet users are outraged by data breaches , but they aren't meant to happen. Even more absurd is how tech corporations routinely coll...

Internet users are outraged by data breaches, but they aren't meant to happen. Even more absurd is how tech corporations routinely collect data as part of their business plan. Caden, a new firm formed by CEO John Roa and backed by a prestigious group of investors, is reversing that business model.

How Caden Helps Consumers Take Control Of Their Data?

Caden's mission is to improve the Internet as we know it, as well as the usage of personal data, for both consumers and marketers. To put consumers in control of their data, the business established a zero-party data platform.

Personal data ownership and privacy are experiencing a fundamental paradigm change on the internet. Consumer data has been abused systematically for decades, and it has formed the foundation of several trillion-dollar businesses. The future of personal data online will be consent-driven and value-adding, from privacy infractions and data breaches to big tech's renewed privacy focus. Most states in the United States have now approved or proposed privacy legislation, adding to the multibillion-dollar personal data disruption that is on the horizon.

Consumers benefit from centralized data management because it allows them to choose and consent to which organizations have access to their data, which data they have access to, and what value exchange they want in return, resulting in a fair, decentralized, and privacy-centered marketplace. As a result, trusted firms will have unparalleled access to quick, accurate, detailed, and most critically, consent-based "zero-party" data across a consumer's network of brands. Throughout the transaction, the user retains ownership and control of the data. You may also check out the well-researched report on the best and worst States in America for online privacy.

Rather than shunning privacy-conscious businesses, Caden is expanding its platform with and via consumer brand partners. The platform gives companies a variety of options to improve their offers and consumer interactions, resulting in a positive boost while adhering to regulatory compliance and strong privacy requirements. Caden may provide aggregated insights, personalization, recommendations, data cleaning, machine learning, inference, identification, portability, and other services to its partner brands.

What Is Caden Terminal And How Does It Work?

The Caden Terminal is a gateway to the shadowy world of personal data brokers. The Terminal is meant to discuss the current status of internet personal data privacy.

In a permissionless personal privacy free-for-all, Internet actors have been discreetly slurping and investigating. The information displayed in the Terminal was collected for a fraction of a cent and in a fraction of a second. The company is not even using the more criminal dark web sources to get our information.

Don't worry, the personal information shown based on your email address is solely for demonstration reasons (the company won't do anything nefarious with it).

Your information should be yours. Companies should be allowed to "lease" their data from you rather than "purchase" it from dodgy brokers. The distinction is subtle but significant.