Data Privacy vs. Data Security – Which is More Important for Business?

Nowadays, companies prefer to store all their data over cloud online, which is really essential in today's digitalized world. Due to this, organizations are always under sheer pressure and fear of experiencing a breach of data. The leakage of personal data can not only harm the reputation of a company; but at the same time, it can also damage their bottom line. Data protection is something which cannot be avoided at any cost, and companies spend lacs of rupees every year to ensure complete protection of their networking data and infrastructure from malicious insiders and outsiders.

Data Security vs. Data Privacy

Data protection is just a part of the entire story. Data privacy is something that holds equal importance. Data security means the way organizations usually protect their personal data. It includes technical safeguards, which help to ensure Data integrity, confidentiality, and availability. Usually, data privacy completely revolves around the effective governance and use of personal data. It includes everything, starting from the personally identifiable information to information related to an individual's education, career, family, health, or criminal history as well as financial data.

From the definitions mentioned above, it is quite clear that both the terms - data privacy and data security are completely different and hence, should not be interchangeable. Both these terms are extremely important and related to one another; they should be addressed in completely different but integrated ways.

The integration path is critical and complicated.

The complexity and the growing importance of data privacy

The stringent regulations in the US as well as in abroad countries ensure that data privacy compliance and concerns are considered as the front-and-center for almost every company. For instance, the privacy regulations like the Children's Online Privacy Protection Rule and the Health Insurance Portability and Accountability Act ensures that customers get the right to view the collected data related to them. Customers can event request data deletion if required.

Recently, the general data protection regulations define the privacy violation in case of disclosure or illegal withdrawal of details related to an identifiable or identified natural person. This information can include email addresses, social media posts, IP addresses, bank details, and photos.

If any company fails to comply with the above regulations, it might require paying a fine of up to a minimum of 4% on the overall or gross revenue.

Every organization has its own set of data privacy policies that include the data which needs to be collected, the way of collection, people who have access to the collected data, the way of sharing the data with third parties, legal ways of storing data as well as the duration.

This information is undoubtedly critical to both the customers as well as the companies. According to recent reports, data privacy concerns have now become the topmost priority. Almost 80% of the respondents consider banking and financial information to be the topmost concern. On the other hand, near about 72% of respondents consider personal identity information as the significant concerning zone.

It is quite clear from the information mentioned above that failing to take data privacy as the foremost concern will make the companies liable for serious consequences. In one of the reports, it has been found that two-thirds of the companies consider a delay in sales owing to the questions received from their customers related to data privacy.

A fine line between data security and data privacy - How to maintain a balance between both?

Today, satisfying both data security and privacy are essential factors. A serious balancing act needs to be executed by companies to maintain a fine balance between data privacy and security. Several approaches and tools are required for this purpose. Some of the popular data privacy tools are password managers, private email services, browser extensions, particular add-on services, encrypted messaging, private browsers, web proxies, private search engines, file encryption software, and tracker blockers. On the other hand, data security tools like anti-malware, access management security, information and event management, data loss prevention, antivirus, and data masking software are widely used by organizations to ensure the security of their collected data.

There are several technologies available that can provide both services - data privacy protection and data security. It includes real-time monitoring software, virtual private networks, attribute-based access control, key management, and customer identity, and access management. Basically, a mix of all the technologies mentioned above can provide you with the best possible data privacy and security services.

Unified programs are preferred by most of the top-ranking companies along with specific classification framework as well as access mint process and control based on the data sensitivity.

If you think that it is really simple, you are wrong. To make matters more complicated, not all data is developed equally. It can be said that some data are simply just much more sensitive in comparison to others. Thus, demands a special kind of protection.

Let's assume the fact that the baseline for personal data is encryption. But in the case of highly sensitive data, it is quite possible that you would like to add extra things like monitoring the users having access to your data. For instance, you may wish to monitor the activities of a database administration, developing a special audit trail to ensure that they are just accessing the data which they need for executing their work.

Wrapping up

Marrying data security and data privacy into a single comprehensive program is not at all easy. The GDPR framework has now become a de facto framework for privacy controls as it lays about everything very well.

Several privacy professionals do not understand the kind of technology available to accelerate the entire process like scanning personal data. If IT professionals prefer to give time in order to educate themselves on this subject before applying on a particular organization, they will definitely be able to team up with the privacy professionals and create a huge difference to a company. With RemoteDBA, you can get the services of expert professionals who can really make a vast difference to your firm owing to their advance methodologies, best practices, and huge experiences.

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Data Privacy vs. Data Security – Which is More Important for Business?
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