7 Ways Custom Product Packaging Contributes to Brand Awareness

Everyone has seen the same boring boxes and bottles that are shipped to stores around the world. Many lack creativity and simply look like they were made out of the same mold. With the advent of social media and the prevalence of visual content, many businesses have begun packaging their products in something more attractive or creative that will help build a unique identity for their brands.

Custom Product Packaging

In addition, these uniquely packaged products will attract consumers’ attention and consequently boost brand recognition. A marketer’s job is to get the customer’s attention, which goes way beyond product packaging alone. However, custom packaging has become a growing trend among retail brands, and the tactic has been proven to work.

A great example is the Coca-Cola Company’s “Share a Coke” campaign. In 2011, the beverage giant launched a campaign in Australia, wherein they printed the 150 most popular names in millions of Coke bottles. The move was a huge success, which prompted the corporation to adopt the same strategy in other countries with added twists.

When done right, product packaging can create a massive boost in brand awareness, building a personal relationship with customers, and product sales, among others.

That said, here are a few reasons to invest in custom packaging:

Top 7 Ways Custom Product Packaging Contributes to Brand Awareness

1. Personalize Your Product

Custom packaging will give your product more personality and can help consumers connect with your brand. It also allows you to create a unique identity for your brand, which will help differentiate yourself from the competition and build stronger customer loyalty.

The perfect example of this is Coca-Cola’s Share a Coke campaign mentioned earlier. The purpose of that campaign was to connect to their customers on a more personal level, and it clicked with Coke drinkers. At that time, customers would purposely seek out bottles with their names on them and those with their family members, significant other’s, and friend’s names to share with their loved ones.

2. Have Full Control of Your Packaging Design

Custom packaging allows you to control every aspect of its design and gives you complete control over your brand identity. You can place text on the packaging or even add your company logo to the box. It’s all about creating a powerful brand image with an eye-catching box that will help draw attention from consumers.

Moreover, you have more control of the size of your boxes and other packaging items when you customize your packaging. This means you don’t have to settle for too big or too small boxes, so your products can be better protected, and shipping costs can be minimized.

3. Give Eco-Friendly Packaging Options

Retail brands can appeal to the green consumer through their packaging. For example, the Pangea Organics brand uses organic and recycled materials to package its product, which appeals to eco-friendly customers. According to a study by Nielsen research, customers are much more likely to purchase environment-friendly products.

With the imminent threat of climate change, more and more consumers are becoming conscious about how they shop. Many Millennial and Gen Z consumers support eco-friendly brands that are transparent about their green initiatives. If a brand wants to boost their presence on social media and other online channels, they have to appeal to both Millennials and Gen Zs. And the first step is offering eco-friendly packaging options.

4. Increase the Shelf Appeal of Your Product

The marketing tactic of “look at me” has been compared to custom packaging because it helps draw attention through packaging. Package design can be used to gain consumer attention and communicate the brand’s message instantly.

The more attractive or creative the packaging is, the better. Consumers will not hesitate to purchase your product if it has an eye-catching packaging design and looks beautiful on the shelf.

5. Influence Purchase Decisions

Custom packaging will help influence purchasing decisions because it helps build brand equity. Consumers will be more inclined to purchase uniquely packaged products as they are perceived to be of higher quality and deliver better customer service.

Visually appealing things will always attract the eye. A tasteful combination of colors, a clean layout, and readable fonts on a product packaging imply quality and instantly pique consumers’ interest.

Custom branding also helps encourage consumers to buy because it builds a connection with customers. It’s about more than the product; it’s about how companies create attractive packaging to boost their brand recognition.

6. Stand Out from the Competition

Using unique, attractive packaging is a simple way to stand out from the competition. When used right in packaging, visual elements (e.g., photos, colors, fonts, graphics, illustrations, and labels) can give you an edge over the competition.

For example, “Eco” packaging is a great way to make your brand stand out from the competition. The package can provide context to what’s inside, whether it be a natural product or an eco-friendly product. Eco-conscious consumers will automatically gravitate toward such products because it aligns with their values compared to other brands that are not eco-friendly.

7. Boost Brand Recall

Custom packaging will lead to better customer brand recall if it produces a favorable impression on customers. Custom packaging does that by demonstrating a strong connection between what is sold and the brand itself.

People process visual information much faster and recall them for a more extended period. Hence, a creative packaging design helps increase brand recall simply because it helps set the product apart from the others and makes it easier to recognize and store in the memory.

The Takeaways:

Product packaging is a powerful tool that businesses and marketers use to improve brand recall, attract customers, and generate sales. After you invest in custom packaging, you can harness the full potential of this tool to promote your brand and products.

Do you have any examples of creative packaging in retail stores? Let us know in the comments below!

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TechGlobeX: 7 Ways Custom Product Packaging Contributes to Brand Awareness
7 Ways Custom Product Packaging Contributes to Brand Awareness
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