5 Creative Ways to Design Product Packaging for Brand Awareness

If you are a brand, looking to be successful, you need to concentrate on your product packaging. This is important as it helps you improve ...

If you are a brand, looking to be successful, you need to concentrate on your product packaging. This is important as it helps you improve your brand’s recall, as well as boost sales. Big companies spend a lot of thought, value and resources in order to create the perfect first impressions through packaging.

Great packaging is like your brand’s first impression in the market and in front of the users. If you do it right, and you will instantly form a connection with the audiences. If you do it wrong, your product and brand might be just of the many in the market.

In this article, we look at five ways you can create the perfect product packaging. If you are looking to start a new brand, or launch a new product, this article will help you in many ways.

5 Creative Ways to Design Product Packaging for Brand Awareness

1. Think about the thought behind the product

Most brand owners focus too much on the functional aspects of product packaging. While this is important, it is the colours, the font, and the quality of the packaging, which make the first impressions. This is why it is essential to explore the thought behind a particular product.

The product packaging should immediately appeal to your target audiences. This is why you need to work with your designer and decide on the colour schemes, the shapes, the logo placements, and so on. Unless you have a story to tell, you cannot expect to strike a chord.

2. Focus on the functionality of the packaging

How many times have we picked a product only to be disappointed by a faulty cap, or a spray tube? Your product is your best spokesperson. More than your advertisements, or your salespersons or even your social media, it is the product, which will speak the most.

Consumers have a particular affinity to product packaging, which they find to be easy to use. The durability of the packaging is also something, which you should concentrate on. Do not try to skim expenditures when doing this.

3. Show some consideration for the environment

You would have noticed how some brands are making a strong pitch towards the environment in their packaging. They do not use plastic covers or materials, which are not biodegradable. Any brand in 2020 needs to factor in the environment in their packaging design.

This means using eco-friendly products on your product packaging. It also means showing intent, by writing some literature on the packaging, stating your brand’s commitment to the environment. You will find many consumers who will appreciate this from a brand.

4. Can the product packaging offer something more

I am sure many of you would have come across Absolut’s marketing take on their iconic bottle. If your product packaging can help consumers create some artwork, or be useful in storing some small articles like keys and jewellery, you can ensure great recall.

Try to offer your consumers something more over and above the functionality. This will instantly build your brand, and allow you some extra marketing and advertising opportunities. Over the long run, this will contribute towards branding in a major way.

5. Convey your brand, its messaging and emotions

Intelligent product packaging can be effective in communicating the meaning and ethics of your brand. Who are you talking to, what do you want users to do, and the greatness of your product can all be communicated by packaging.

Brands who have been able to be successful are the ones who have made successful product lines. This is again something, which you should invest in. It is imperative that you get your R&D team, along with your designers and vendors to crack this aspect of your packaging.

Conclusion:

If you do not have the in-house resources to focus on your packaging, it is best to work with an expert. There are many great and credible companies and design houses offering packaging designing services. As they have many years of experience in doing this, you can always work with them to create your brand.