Top 9 Best Content Marketing Tools You Must-Have in 2021

In the current digital age, content marketing plays an important role and shares a part in the marketing policy of 88% of B2B Marketers. Let us start by simplifying what is content marketing and why it is so important for a company?

Content Marketing simply refers to the process of reaching out to potential clients for the company in some or other way, through which the company can attract new customers and retain the previous customers, and also build a reliable reputation in the industry. Content Marketing is necessary to make the company’s content visible to the targeted audience.

Best Content Marketing Tools

If a business wants to create a reputable image in the industry, target potential clients much easier, and also want to cultivate lifelong relationships with its customers then content marketing is important for a company. Without content marketing, a company’s content cannot survive out in the wild in front of its competitors. I guess now you have completely understood what is content marketing and what kind of benefits are associated with it.

Top 9 Best Content Marketing Tools You Must-Have in 2021

Today we will have a glance at some of the finest and most affordable content marketing tools which can help you boost your business.

1. SEMrush

SEMrush is a complete digital marketing suite mainly focused on SEO audit of a blog, SEMrush provides the user with features like keyword research, checking inbound links, and even helps to keep an eye on competitors rankings.

SEMrush can be used to market content effectively, based on the keyword ranking in a particular geographical location. Do you want to have a look at what keywords your competitors are using on their platform to get organic rankings? Then this is your first step towards success in SEO. SEMrush helps you to easily amalgamate insightful analytics and human creativity in each process of the workflow.

2. Canva

Photoshop isn’t great for everyone, so if you work with a small business and want to create awesome graphics for your next marketing campaign, then Canva is the right place for you to head to. Canva comes into the market to ease the work for content creators with content creation tools with ready-to-publish templates and drag and drop facilities to integrate other components.

Infographics are an essential part of content marketing, and Canva fully succeeds in making beautiful images with the required infographics to make your content more easily interpreted by the end-audience.

3. BuzzSumo

BuzzSumo is an online tool focused on the discovery of relevant content on the basis of any topic or website. It helps you gain an insight into what is the suitable content for your domain and how is it trending on the internet.

BuzzSumo is the right way to know about the trending influencers in your domain and have an insight into their content strategy. It also helps you find the most shared and viral content on the internet with its advanced search and filtering options. 

4. Ahrefs

Ahrefs is an analysis tool, which in turn consists of many other useful components focused on keyword research, link building, rank tracking, and competitor analysis.

Ahrefs started out as a backlink checker for websites and slowly and gradually progressed into an entire content marketing program suite.

Ahrefs checks backlinks through data in its extensive database, containing over 15 trillion backlinks, that can help you understand who is linking to you and examine your outstanding content.

5. MailChimp

If you are a true content marketer, your marketing strategy will always be incomplete without email marketing. It has been the favorite marketing strategy for a long time because of its effectiveness and robustness. By using MailChimp, you can refine your email marketing even more. 

While beginning with a small subscriber list is usually free on MailChimp, as you grow it can become a paid service. MailChimp allows you to send infinite newsletters and promotional emails to the people in your MailChimp list.

6. Kred

When you are doing content marketing, it is important to measure your performance by identifying your online influence over people. Kred can help you pull data from Facebook and Twitter and perform analysis over your content which can be useful for you. It can also benefit you by showing the best influencers in the market for your domain.

7. Tweriod

Tweriod identifies the best time for posting on Twitter while you use it for content marketing. It works on the principle of posting content when your audience is available. It can help you create graphs regarding when you get the most engagement on your content and when the most percentage of your targeted audience is online.

8. TrendSpottr

TrendSpottr is essential in identifying emerging and upcoming trends in content. It equips you with the knowledge of what exactly your target audience is looking for on the internet. As you become aware of what your audience actually wants, you become more creative towards providing them with that content and in turn, they share your content on their social media.

9. InVideo

Videos help you simplify your content, and one of the best video creation tools is InVideo. Easy to use and powerful, InVideo helps you create and edit stunning visuals completely suitable for your content marketing strategy. It is a boon for online marketers, blogs, and social media posts which require more information to be presented in less time using visuals.

By using above mentioned top 9 best content marketing tools, you have a sure shot chance of succeeding in your quest to become the best in the business.

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TechGlobeX: Top 9 Best Content Marketing Tools You Must-Have in 2021
Top 9 Best Content Marketing Tools You Must-Have in 2021
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