How to Choose the Best Google AdWords Management Company

Managing Google AdWords effectively is a daunting task and one that should not be taken lightly. In addition to time and financial investme...

Managing Google AdWords effectively is a daunting task and one that should not be taken lightly. In addition to time and financial investment, it is one of those technical aspects of marketing that is very easy to get wrong, and difficult to get right. Keywords need to be tweaked, ads need to be updated, and campaigns need to be managed and monitored.

With all of this in mind, the conclusion is that Google AdWords management is quite high maintenance! It is especially difficult for small business owners to find the right level of time for this task alone, as there’s everything from sales to staff payroll for an owner to consider.

How to Choose the Best Google AdWords Management Company

If you have made the decision to commission an agency to manage this for you, then that is a smart move. But it is also worth investing a little time to ensure that your chosen agency is the right one that will deliver results for your business.

The first thing to look out for is their customer service. How promptly did they handle your initial inquiry? Did they ask for and listen to the detail about your business and what you do, or did they start talking about their approach straight from the outset? If the latter, then beware because agencies like this could be applying a “one size fits all” approach.

It is important to establish this before commissioning an agency to manage your adwords. You need to be satisfied that the agency can be trusted to manage your campaigns, and if they will deliver the results you need.

Effective Google AdWords Management

A number of aspects need to be taken into account for effective AdWords management and to ensure a good return on investment from an AdWords campaign. These include the geography you are targeting (local, state, national, international), and a variety of other choices that enable business owners to target their ideal customers.

One of the great benefits of AdWords campaign management is that you can access granular detail about actions people perform in your campaigns. For example, you can view the most successful ads, the content of them, and the commonalities between them. Similarly, you can view data for the demographic information of people that clicked on a particular advert, and those that went on to make a purchase or submit an inquiry from your website.

All good agencies should provide this level of detail in their reporting. Be aware, because some agencies will try to provide more general, automated reports on a regular basis. But ensure that the agency is tapping into the goldmine of AdWords data as much as possible.

Look at Your Competitors

Another massive benefit of AdWords management services is that you can learn from the mistakes and successes of your competitors! Good AdWords management companies will look at your identified competitors, and from there be able to create effective adverts that convert for your business.

Also, understand how your chosen agency will bill you. Some AdWords management agencies are to charge a retainer in addition to your monthly advert budget, while others will charge on a campaign basis and ask you to pay upfront. Where possible, choose the former not the latter.