Creating a successful YouTube channel is rather difficult these days and growing a YouTube channel fast is more difficult. This is especially true if you have no backing, such as followers on social media or other platforms. In other words, starting a career in YouTube Marketing from scratch is rough and tough.
However, it does not mean that you should abandon the idea before you even start. The fact that you are willing to try is the first step. And if there are multiple video ideas in your head and you want to try to share them with the world, YouTube is definitely the place to be.
You are still left with the problem of growing a YouTube channel fast and attracting followers. Multiple ideas could help with finding inspiration and motivation. Read them below.
YouTube Marketing | 9 Best Ways to Grow a YouTube Channel Fast
1. Create an Attractive Logo and Banner
Starting with the general look of the channel is a good choice. Branding consists of multiple elements, and the likes of name, logo, banner, and even profile info, like channel description, play a prominent role. Also, consider setting up YouTube overlays by Nerd or Die that will make your brand recognizable.
When designing your logo it should be in tune with the theme of your channel. You can look at what other users have done and use them as a source of inspiration or check out websites to get inspiration for your YouTube logo.
2. Focus on Video Content Quality
While marketing is important, your efforts and resources will go to waste if the content itself is not up to the standards of YouTube.
The SEO algorithm is hard to predict, and you can never be certain whether your video will appear in the recommendations of watchers, but gaining traction with mediocre videos is more or less impossible.
You are going to compete against other content creators. Sure, there might be some rare cases when you are the sole person in the niche, or you are doing something completely unique. But that hardly happens, and overtaking the competition with mediocre videos will be too difficult.
3. Build Personality
The personality part can be difficult, but if YouTube is something you want to work on for many years, you will need to work on your personality.
The best and most popular YouTubers have a distinguishable personality and can attract viewers with relative ease, even if they fall short in the content itself sometimes.
4. Use Interesting Video Thumbnails
YouTube thumbnails can be compared to book covers. They are the first thing you see after a video ends on your feed. Being on YouTube for a while makes it clear that a lot of video creators put a lot of effort into creating thumbnails. Some of them are shocking, others have incredible visuals, and some are just like clickbait, urging people to click and see what the video is about.
5. Consider Clickbait
Speaking of clickbaits, the title game has changed a lot on YouTube in recent years. According to some YouTubers, it is impossible to get people to click on the video unless they use a clickbait title. And while not everyone is happy with it, there is no choice, and they end up doing it anyway.
Again, you can browse the platform and uncover some interesting channels. Compare how each title influences the number of views. Once you get a general idea, you can look to test some stuff yourself and keep track of how well you are doing when the video title is not a clickbait and when you are using a clickbait.
6. Hire a Professional Video Editor
Even medium-sized channels with hardly 100 thousand subscribers have dedicated professional video editors. While this is not necessarily something to worry about when starting, you should still consider how things will be moving forward, especially if you want to continue improving the quality of your videos every time you publish a new video.
7. Invest in SEO
Proper search engine optimization will help attract more viewers and subscribers. It starts with the basics, such as titles and video descriptions, and moves to more complicated stuff. Understanding advanced stuff is difficult. You can, of course, learn it, but there is also an option to hire an SEO professional and leave the work to him or her.
8. Offer Prizes and Giveaways
The channel will thrive so long as there are views and subscribers. The more you have, the better. Contests and giveaways are one of the best ways to gain more attention. It is similar to giveaways you see on social media.
This kind of content tends to go viral. If you have some stuff to give to the viewers, it would be a waste not to make use of such an opportunity.
9. Cooperate with Influencers
Influencers can bring you targeted audiences and help you grow your YouTube channel fast. Social media and even special platforms are perfect for finding your ideal influencer. And once you are done working with them, continue to keep in touch. Finding another reliable influencer is hard.
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