Top 5 Ways to Maximize Return on Ad Spend (ROAS) as Digital Marketer

Return on Advertising Spend or ROAS helps in measurement of a digital advertising campaign ’s efficiency. ROAS generally assesses the ef...

Return on Advertising Spend or ROAS helps in measurement of a digital advertising campaign’s efficiency. ROAS generally assesses the efficacy of a particular ad group, campaign or keyword. It gives you a perfect calculation on the amount of dollar you will receive for every dollar spent by you on advertising. ROAS will ensure you the worth of an ad set that required your time and money. If you are not sure about the targeting changes you made are working or not, then just check your ROAS.

Top 5 Ways to Maximize Return on Ad Spend (ROAS) as Digital Marketer

The few steps that will guide you the ways to maximize your ROAS are as follows:

1. Go for the best campaigns and online channels:

The main advantage of online advertisement is- it has the capability or the potential to reach an immense number of consumers. For better ROAS calculation, you need to choose the best campaigns and online channel for you. Although the potential of online advertisement is very high, at first, you need to track down- how your targeted audiences are using the web and for how long they are using it. As per your analysis, you need to choose your advertising campaigns accordingly.

2. Keep an eye on the user’s journey:

It is difficult to keep the user stay focused during he or she is going on the website. Many drawbacks like slow loading, unoptimized website, etc. can make the user come out of your page. Some of the things to consider to make things work out well are- optimize your website for fast loading in all screen sizes. Try to keep a backup plan, if a consumer quits the process. If they become your consumer, try to stimulate your activities and reduce the churns.

3. Proper timing is important:

Try to understand that there will be several times when your digital advertising maybe not effective. Some of the events like holidays, concerts, conferences and sports event can affect your strategy in terms of timing. All these factors can give you fluctuating results. If you are looking for help, you may take help from available online tools or try to interact with your business team to handle these situations. Prepare a chart and plan strategies to overcome these problems.

4. Reduce your ad costs:

The more you mitigate your cost, the more ROAS improvement you will see. Try to reduce the time spent on ad management and try to cover it by your in- house team if they aren’t struggling. Make sure your ad spend is not getting wasted. Measure your ad quality with online tools. Good quality score will reduce wastage and improve revenue.

5. Revenue improvement:

After reducing the ad cost, it is time to improve revenue. Well- optimize the landing pages if it has a high CTR and ROAS. Use the same language on both the landing page and the ad. The wrong keyword can result in low ROAS, in this case, research for more keywords. Get yourself automated bidding tools to improve your ROAS.

Conclusion:

ROAS helps to determine the marketers to know which effort is adequate and which effort needs improvement. There is immense competition in the market. The consumers are well informed and perceptive and are even conscious of the price. So, the maximizing your ad spend is very much necessary following the above steps you will surely be able to make through it efficiently.