Top 5 Ways to Measure Metrics for Social Media Campaigns

Kicking off your social media campaign is one thing: setting goals, scheduling posts, picking clever hashtags, and developing a plan to promote it all. Everything is feeling pretty solid—right? But how can you be sure since no plan can really survive the first contact without a scratch?

The key is flexibility and knowing how to measure certain metrics to measure the performance of your marketing plan. These metrics will let you know what works, what doesn't, and what you can improve on. But how do you start? It can get overwhelming with all the numbers available to you.

Top 5 Ways to Measure Metrics for Social Media Campaigns

1. Setting Goals

Before diving into the details and measuring the reach of every single photo and tweet, you need to zero in on your actual social media goals. Are you looking to disseminate information on your brand, broadcast news, or answer questions from your community?

It is very important to understand the needs of your audience. This means knowing the format and type of content that communicates to them best, as well as the most relevant channels to reach them. So first nail the overall goals of your campaign, then proceed to the next step.

2. Identifying Metrics

Social media campaigns typically focus on these objectives: awareness, engagement, driving traffic to your site, identifying advocates or fans, and identifying your brand’s share of voice.

To measure awareness, you need to know how far your message is reaching. And to determine this, keep an eye on exposure, volume, and amplification.

To measure engagement, the typical metrics are retweets, replies, comments, and participants. This gives you a concrete idea on how many, how often, and in what forms your community is participating in your campaign.

If your goal is driving traffic to your website, then you need to track URL shares, clicks, and conversions. These metrics identify if visitors are moving from your social media to your external site and their actions once they're there.

To find advocates and fans, consider tracking contributors and influence. These metrics tell you who are participating and the kind of impact they have.

Are you looking to increase your brand’s share of voice? To do this, you need to track your volume relative to your competitors. This tells you how much of the overall conversation is about your brand.

3. Measuring Analytics

After identifying the actual metrics you need to watch, the next step is to measure them. Social media platforms usually provide some analytics, but third-party tools like SEMrush can provide a much bigger picture. It’s important to note that many tools provide real-time updates. If you can plan ahead and set up tracking of the metrics you’ll need, it simplifies the process of accessing and collecting the data later on. Set this up, do what you can to filter out spam, and sit back to the tools can do their work.

4. Generating Reports

With enough collected data, you can form a baseline or benchmark to report on your results. There are two questions you need to answer: How do your numbers compare to your expectations? And how do they compare to your competitor’s products or campaign?

There is an advantage to using social media analytics: it allows you to run reports on your competitors just as easily as your own brand. At this point, it is also wise to decide on the schedule of your reports. Depending on your needs, you may require quarterly, monthly, or even weekly reports.

No matter which report is best for your brand, remember to check your data regularly. You’ll reap the benefits of this after a few months when you have older data to compare to your new data.

5. Campaign Adjustments

Once you build up enough data on your needed metrics, you can analyze and make adjustments to your campaign. Did you miss something? Were there superfluous metrics? Identify where you can make adjustments and modify it accordingly. At this point, the ability to constantly measure your social media campaign begins to pay dividends. Keep close tabs on your metrics and you will be able to respond correctly to developing trends.

COMMENTS


Name

25PP,2,3G,3,4G,4,Absinthe,5,Adobe Flash,3,Ads,11,Affiliate Marketing,6,AliExpress,1,Amazon,51,Amazon Phone,1,Amazon Tablet,7,AMD,5,Android,235,Android 10,2,Android 6,3,Android 7,4,Android 8,9,Android 9,4,Android APK,36,Android Apps,104,Android Auto,3,Android Games,13,Android GApps,3,Android Gingerbread,2,Android Ice Cream Sandwich,8,Android Jelly Bean,21,Android KitKat,12,Android Lollipop,10,Android Marshmallow,3,Android N,5,Android Nougat‬,5,Android O,7,Android Oreo,8,Android P,2,Android PC Suites,1,Android Pie,3,Android Q,2,Android SDK,9,Android TV,9,Android USB Drivers,2,Android Wear,10,Angry Birds,6,Anti Virus,16,App Developer,20,Apple,649,Apple CarPlay,1,Apple Pay,1,Apple Store,17,Apple TV,89,Apple Watch,40,Apps,79,ARM,1,Asus,2,ATT,7,Baidu,1,Battery,2,Bill Gates,2,Bing,13,Bitcoin,8,Bittorrent,4,BlackBerry,11,BlackBerry App,3,Blockchain,3,Blogger,33,Blogs,47,Bluetooh,6,Business,242,BuySellAds,1,Call Center,5,Camera,7,Cars,4,CCTV,1,Certifications,10,China Mobile,3,Chrome,25,Chrome OS,6,ChromeBook,2,ChromeBox,2,Chromium,4,CISPA,1,Cloud,30,CMS,6,Communication,12,Computer,53,Cortana,1,Credit Cards,5,CRM,9,Cryptocurrency,8,Currency,8,Cyberbullying,2,Cydia,43,Cydia Apps,10,Cydia Tweaks,10,Debit Cards,4,Developers,30,Digital Camera,8,Digital Marketing,261,Digital Signage,2,Disqus,1,DMCA,1,Doodle,1,DOS,1,Downgrade,14,Dropbox,1,Drupal,3,Earn Money Online,41,EarPods,1,eCommerce,28,Electra,6,Electronic Arts,1,Emulator,4,Encryption,1,Entrepreneurs,48,eReader,4,eSignature,1,Ethereum,1,Evasi0n,16,eWallet,4,Facebook,128,Facebook Ads,11,Facebook Apps,19,Facebook Credits,4,Facebook Developers,3,Facebook Like,8,Facebook Marketing,12,Facebook Messenger,5,Facebook Pages,9,Facebook Photos,2,Facebook Stocks,2,FacePAD,1,FaceTime,2,FileSonic,2,Firefox Add-Ons,2,Firefox OS,2,Fitbit,1,Foursquare,1,FP,6,Framaroot,4,Free Stuff,28,Gadgets,154,Galaxy Nexus,2,Galaxy S-Voice,2,Game of Thrones,1,Games,50,Gaming Console,11,Gaming Laptops,9,GApps,2,GearBest,6,Gifts,6,Gmail,10,Google,242,Google +1,10,Google Ads,5,Google Adsense,3,Google Adwords,4,Google Analytics,1,Google Apps,11,Google Earth,2,Google Fit,2,Google Glass,8,Google IO Conference,4,Google Map,7,Google Music,2,Google Nexus,13,Google Nexus Player,1,Google Panda,1,Google Penguins,1,Google Play Edition,1,Google Play Store,16,Google Plus,17,Google Plus Pages,6,Google Search,28,Google TV,5,Google Voice,6,Google Wallet,1,Google+,16,Google+ App,1,Google+ Pages,6,Graphic Design,5,GreenPois0n,28,Groupon,6,GSM,3,Guest Posts,10,h3lix,2,Hack,83,Hackintosh,4,Hard Disk,12,Hard Drive,15,HDD,14,Headsets,4,HealthVault,1,Home Automation,13,Honor,1,Hootsuite,1,Hostgator,1,Hotspot Shield,1,HP,2,HTC,16,HTC One,6,HTML5,15,HTTPS,3,Huawei,3,Huawei Honor,2,Hyper-V,3,IBM,2,iCloud,22,iGoogle,2,iMac,9,Infographic,185,Instagram,6,Intel,7,Internet,261,Internet Explorer,18,Internet IPOs,1,Internet Marketing,74,Internet Protocols,4,iOS,391,iOS 10,21,iOS 11,28,iOS 12,19,iOS 13,7,iOS 4,1,iOS 5,17,iOS 5.0.1,5,iOS 5.1,9,iOS 5.1.1,12,iOS 5.2,1,iOS 5.2.1,1,iOS 6,73,iOS 6.0.1,13,iOS 6.0.2,5,iOS 6.1,21,iOS 6.1.1,3,iOS 6.1.2,4,iOS 6.1.3,7,iOS 6.1.4,4,iOS 6.1.5,2,iOS 6.1.6,2,iOS 7,59,iOS 7.0.1,2,iOS 7.0.2,2,iOS 7.0.3,1,iOS 7.0.4,2,iOS 7.0.5,1,iOS 7.0.6,5,iOS 7.1,25,iOS 7.1.1,6,iOS 7.1.2,6,iOS 8,60,iOS 8.0.1,5,iOS 8.0.2,5,iOS 8.1,12,iOS 8.1.1,2,iOS 8.1.2,1,iOS 8.1.3,1,iOS 8.2,6,iOS 8.3,5,iOS 8.4,10,iOS 8.4.1,4,iOS 9,33,iOS 9.0.1,1,iOS 9.0.2,1,iOS 9.1,6,iOS 9.2,2,iOS 9.2.1,2,iOS 9.3,3,iOS 9.3.1,2,iOS 9.3.2,4,iOS 9.3.3,4,iOS 9.3.4,2,iOS 9.3.5,2,iOS Apps,68,iOS Beta,13,iOS Games,13,IP,3,iPad,370,iPad 2,54,iPad 3,47,iPad 3G,1,iPad 4,9,iPad Air,3,iPad Apps,28,iPad Mini,29,iPad Mini 2,2,iPad Siri,4,iPadOS,8,iPhone,427,iPhone 3G,52,iPhone 3GS,6,iPhone 4,63,iPhone 4S,67,iPhone 5,33,iPhone 5C,4,iPhone 5S,14,iPhone 6,31,iPhone 6 Plus,9,iPhone 7,2,iPhone Apps,28,iPhone Siri,7,IPO,3,iPod,207,iPod 4G,2,iPod 5G,1,iPod Apps,15,iPod Classic,1,iPod Nano,7,iPod Shuffle,5,iPod Siri,5,iPod Touch,210,IPv4,1,IPv5,1,IPv6,1,iShower,1,iShower Speaker,1,IT,2,iTunes,193,Jailbreak,129,Jailbreak Tools,37,Jitterbug Touch,1,Joomla,5,Kaspersky,1,Keyboards,2,Keylogger,2,Kindle,9,Kindle Fire,3,Kingo,2,KingRoot,1,Laptop,59,Lasers,1,Launchers,3,Lava,1,LCD,2,Legal,5,Lenovo,2,Lenovo ThinkPad,1,LG,9,LiberiOS,2,Lightning Cables,1,Link Building,4,LinkedIn,4,Linux,13,Lockerz,1,Logitech,1,Lync Desk Phones,1,Mac,195,Mac Mini,3,Mac OS X,203,MacBook,3,MacBook Air,10,MacBook Pro,10,Macintosh,4,macOS,67,macOS 10.12,9,macOS 10.13,9,macOS 10.14,8,macOS 10.15,3,macOS Beta,3,macOS Catalina,4,macOS High Sierra,9,macOS Mojave,8,macOS Server,3,macOS Sierra,9,Magento,1,Mambo,3,Maps,9,Mark Zuckerberg,2,Marketing,72,Marketplace,1,Meego,2,Megaupload,1,Meizu,1,Micromax,1,Microsoft,200,Microsoft Office,35,Microsoft SharePoint,1,Microsoft Surface,3,Microsoft Surface Pro,2,MIUI,3,Mobile,725,Mobile App Developers,19,Mobile Apps,181,Mobile Broadband,1,Mobile OS,29,Mortgage,1,Moto X,1,Motorola,6,Mouse,2,Movies,1,Mozilla Firefox,16,Music,10,MySpace,2,Nasdaq,1,Net Meeting,1,Nexus,7,NFC,1,Nikon,1,Nintendo,3,Nintendo 3DS,2,Nokia,31,Nokia Belle,2,Nokia Lumia,8,Nokia Normandy,1,Nokia Store,2,Nokia X,6,Notebook,1,Nuance,1,Office 2010,8,Office 2013,2,Office 2016,11,Office 365,7,Open Graph,1,Open Source,1,Opensn0w,1,Opera,6,Opera Mini,2,Operating System,71,Oppo,1,Oracle,2,Orkut,1,OS,47,OS X 10.10,65,OS X 10.10.1,6,OS X 10.10.2,9,OS X 10.10.3,10,OS X 10.10.4,6,OS X 10.10.5,4,OS X 10.11,25,OS X 10.11.1,3,OS X 10.11.2,2,OS X 10.11.3,2,OS X 10.11.4,2,OS X 10.11.5,3,OS X 10.11.6,2,OS X 10.8,2,OS X 10.9,37,OS X 10.9.1,2,OS X 10.9.2,5,OS X 10.9.3,12,OS X 10.9.4,7,OS X 10.9.5,5,OS X El Capitan,23,OS X Mavericks,40,OS X Mountain Lion,17,OS X SDK,9,OS X Server,48,OS X Server 3,5,OS X Server 4,15,OS X Server 5,9,OS X Yosemite,60,Outlook,9,Ovi,2,Ovi Store,1,P0sixspwn,1,P2P,1,PageRank,2,Pangu,11,Payments,10,PayPal,3,PDF,7,Personalization,1,PhotoBox,1,Photography,6,Picnik,1,Pinterest,2,PIPA,2,Piracy,3,PlayStation,6,PlayStation 4,4,Pocophone,2,Pod2g,2,Podcasts,1,Powerpoint,2,PP,2,Printers,7,Privacy,59,Programming,19,Projectors,1,PS4,4,Python,1,QMobile,1,QMobile Noir,1,RAM,2,Redsn0w,23,Remote Access,5,Root Android,36,Rovio Mobile,4,S-Voice,2,Safari,34,Samsung,58,Samsung Galaxy,30,Schemer,1,Search Engine,59,Search Engine Marketing,46,Search Engine Results,35,Seas0nPass,2,Secure Socket Layer,3,Security,85,Selfie,1,SEM,40,SEO,94,SEO Tools,11,SERP,2,Server,10,Shopping,44,Signage,1,Sileo,1,SIM Card,2,Siri,12,SkyDrive,3,Skype,5,SlideShare,1,Small Business,221,Smart TV,4,Smart Watch,6,Smartphones,679,SMM,6,SMO,12,Sn0wbreeze,5,SnapChat,3,Social Media,104,Social Media Marketing,65,Social Media Optimization,49,Social Media Tools,9,Social Networking,163,Software,209,Sony,19,Sony Ericsson,5,Sony VAIO,1,Sony Xperia,3,SOPA,2,Speakers,3,Sprint,2,Spyware,2,SSD,14,SSL,2,Startups,79,Statistics,23,Stock,3,Stock Photography,2,Stock Photos,2,Storage,26,Store,30,Swift,10,Swype,1,Symbian,8,T-Mobile,4,Tablets,569,TaiG,5,TechGlobeX,3,TechGlobeX.net,1,Technology,205,Telephone,1,Television,8,Templates,3,TinyUmbrella,2,Tools,104,Torrent,3,Toshiba,2,Toshiba Satellite,1,TuneUp Utilities,1,TV,10,tvOS,35,Twitter,17,TypePad,3,Ubuntu,6,Ultrasn0w,1,Unlock,43,USB Debugging,2,uTorrent,4,Verizon,4,Video Marketing,7,Video Optimization,8,Videos,35,Virtualization,9,Virus,8,Visual Studio,3,Vlogging,3,Vlogs,3,Vodafone,2,Voice Call,17,VoIP,13,VPN,10,Walmart,2,watchOS,35,Wearables,13,Web,122,Web Browser,26,Web Browser Plugins,3,Web Design,27,Web Development,46,Web Domains,15,Web Hosting,30,Web Servers,17,Western Digital,1,WhatsApp,5,Whited00r,1,WiFi,3,WiFi Calling,1,WiFi Hotspots,3,Windows,161,Windows 10,19,Windows 10 Enterprise,2,Windows 10 Mobile,1,Windows 10 Pro,2,Windows 10 Server,3,Windows 7,33,Windows 8,48,Windows 8 Pro,3,Windows 8 RT,3,Windows 8.1,6,Windows 8.1 Enterprise,1,Windows 9,4,Windows Apps,4,Windows Live,3,Windows Live Essentials,5,Windows Live Messenger,6,Windows Media Center,1,Windows Mobile,19,Windows Phone,47,Windows Phone 10,1,Windows Phone 7,10,Windows Phone 7.5,5,Windows Phone 8,9,Windows Phone 8.1,1,Windows Phone Apps,1,Windows Phone Mango,3,Windows Phone SDK,1,Windows Server,5,Windows Server 2012,2,Windows Server 2016,2,Windows Server 2019,1,Windows Server 8,1,Windows Vista,5,Windows XP,6,Wireless,4,Wordpress,45,Wordpress Plugins,4,Wordpress Themes,5,WWDC,52,Xbox,6,Xbox 360,6,Xbox One,3,Xcode,80,Xiaomi,8,Yahoo,10,Yalu,3,YouTube,12,Zong,1,ZTE,1,Zune,2,Zynga,1,
ltr
item
TechGlobeX: Top 5 Ways to Measure Metrics for Social Media Campaigns
Top 5 Ways to Measure Metrics for Social Media Campaigns
https://1.bp.blogspot.com/-Kh_it2woWis/XGASdZub1gI/AAAAAAAAOzU/v1VM2vRntAYaNBYu-eGBF7kkCdrEJ1pAwCLcBGAs/s1600/Top%2B5%2BWays%2Bto%2BMeasure%2BMetrics%2Bfor%2BSocial%2BMedia%2BCampaigns.jpg
https://1.bp.blogspot.com/-Kh_it2woWis/XGASdZub1gI/AAAAAAAAOzU/v1VM2vRntAYaNBYu-eGBF7kkCdrEJ1pAwCLcBGAs/s72-c/Top%2B5%2BWays%2Bto%2BMeasure%2BMetrics%2Bfor%2BSocial%2BMedia%2BCampaigns.jpg
TechGlobeX
https://www.techglobex.net/2019/02/measure-metrics-for-social-media-campaigns.html
https://www.techglobex.net/
https://www.techglobex.net/
https://www.techglobex.net/2019/02/measure-metrics-for-social-media-campaigns.html
true
6015647009126982431
UTF-8
Loaded All Posts Not Found Any Posts VIEW ALL Read More Reply Cancel Reply Delete By Home PAGES POSTS View All RELATED ARTICLES: TOPIC ARCHIVE SEARCH ALL POSTS Not Found Any Post Match With Your Request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Just Now 1 Minute Ago $$1$$ minutes ago 1 Hour Ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago More Than 5 Weeks Ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share To A Social Network STEP 2: Click The Link On Your Social Network Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy Table of Content