Top 5 Marketing Automation Trends for Best ROI in 2023

Marketing automation increases sales volume profitably and saves your company time and money. It allows companies to streamline the process...

Marketing automation increases sales volume profitably and saves your company time and money. It allows companies to streamline the process of nurturing prospects to free up more time in sales and marketing team member schedules, which helps close more sales and deepen digital marketing initiatives. Yes, time is money!

But have you explored every nook and cranny of marketing automation?

Staying on top of marketing automation trends helps you get the best ROI from marketing campaigns.

Supercharge your marketing campaigns with these five latest marketing automation trends and tips to ace your game. Discover the unconventional yet effective marketing automation trends that will boost the performance of your campaigns to the next level, even during uncertain times.

Top 5 Marketing Automation Trends for Best ROI in 2023

1. Artificial Intelligence

Artificial intelligence, along with machine learning, is two central tactics that make your business thrive and not just survive! Machine learning collects and organizes details of your audience and their online behavior with search patterns. This is pivotal to enhance to performance of your marketing campaigns so that you can increase engagement.

By helping businesses understand how consumers find their products and services, it is possible to create personalized and appealing content for your targeted audience.

With AI predicted to increase global GDP by 14% (nearly) from now to 2030, it rightly ensures that AI will be the heart of global business soon. If you haven’t realized it yet, it is still the right time to use machine learning and AI cohesively with marketing automation software to reap the best benefits of your campaigns and delight your consumers.

2. Chatbots

Have you begun to embrace the numerous benefits chatbots offer? If not, you are missing out on the dominant marketing tool!

Bots find answers almost everything for you, from simpler to complex questions that are posed onto your website or social media handle. They free up your time, which is why they are an essential component of marketing automation. Remember, time is money!

Chatbots improve customer service and build rapport as this AI-based technology chats in real-time, using instant messaging. They are at service 24 hours around the clock, 7 days a week, 365 days a year!

And it’s nothing fancy; we have statistics to prove it.

• 80% of businesses have implemented chatbots
• 65% of people find it convenient to communicate with chatbots
• People value that chatbots provide 24-hour service (64%), instant responses to queries (55%), and answers to simple-complex questions (55%)
• AI-based chatbots are perceived as being more intelligent than

3. Predictive Recommendations and Customization

Personalization continues to be a big marketing automation trend by contributing 14% of the total marketing budget.

It is proven that consumers are delighted and engaged with businesses that deliver personal and value-added services. By integrating and analyzing consumers’ data, online behavior, and attributes, this tool brings accuracy in hyper-personalization and product recommendations. One can customize the recommendations and content displayed on a page based on past browsing and purchasing patterns.

4. Social Messaging Apps

Did you know, on average, people spend around 3 hours per day on social media apps?

Aren’t you amazed? Yes, while you scroll through your phone right now, billions of other users are on the same application.

Another surprising thing to note is that this figure is what will make your business flourish!

Yes, since social messaging apps such as Facebook Messenger allow personalization and allow you to have a conversation with users, which can add value to the customer experience, you can easily convert your leads to sales through social media platforms.

You can even direct people who click on a Facebook ad to Facebook Messenger. From there, you can use messenger to assess a customer’s needs for a product or service that you advertised.

Use social media posting platforms to plan your posts in advance to post at an ideal time. In this way, you will be able to organize your strategy and plan your messaging to encourage your audience to engage with your posts and grow your followers.

However, creating posts and expecting people to click is not going to work in today’s online landscape. Instead of sticking your head in the sand, you need to adapt to the rapidly evolving technology. YES, YOUR SAME OLD METHODS ARE NOT GOING TO REAP ANY BENEFITS.

5. Personalized Email Automation

Email automation allows you to improve the personalization of email campaigns you already send out. In turn, this allows you to deliver a tailored experience to each client. It will help you create customer profiles for each person in your audience such that you can customize emails based on the information you collect. You can also send emails such as abandoned cart reminders, coupons, and information about related products using email automation.

Conclusion

People nowadays are always in a rush. The bad news is they won’t even blink before jumping to a better-suited competitor and leaving your website. Where consumer interests and behaviors are hard to predict, you need to leverage these marketing automation trends to stay ahead of today’s competition.

Charge further ahead by creating a more targeted, engaging, and personalized content for your users!