4 Best Digital Marketing Trends 2020 for Businesses in Coronavirus Pandemic

Digital marketing seems to be at an all-time high this year, especially now that the Coronavirus pandemic has forced brands and businesses to adapt a more online-oriented approach to how they do business and branding. However, there’s actually more to digital marketing trends this year - and this decade - than just simply having an online approach to how you conduct your operations and business. In fact, your business can take advantage of rising technologies, rising trends, and rising best practices to ensure your brand gets a better foothold in your chosen industry. Here are some digital marketing trends in 2020 businesses shouldn’t miss:

Digital Marketing Trends 2020

Top 4 Digital Marketing Trends 2020 for Businesses in Coronavirus Pandemic

1. Leverage on online listings to maximize local, global SEO range:

In fact, 50-percent of local searches have motivated mobile users to visit stores on the same day. And 61-percent of searchers who use mobile phones are likely to initiate contact with a local business if their website is optimized for their viewing.

Start using and updating your presence in online listings. Aside from your online content, putting your brand in online listings such as Google My Business legitimizes your brand’s position in huge search engines. These listings act like digital yellow pages, where you can put your brand’s website, your address, and your contact information. When customers put your name in a search engine, this will usually appear first. And if you want customers to locate you much easily, taking advantage of these listings can give you that added local SEO boost.

Make sure your content and your website are optimized for mobile viewing. This means making sure your blogs are still easily readable online, and your website services aren’t hindered regardless of the platform used. Remember, mobile phones actually bring 52.2-percent of all online traffic around the globe. And given the fact that more searches are being conducted on mobile compared to desktop, you need to make sure your brand content is accessible by people on the go.

2. Use organic link building to take advantage of your content offerings:

One of the most underused digital marketing trends nowadays is organic link building, especially since it seems like such a complicated concept. However, it’s actually very easy to achieve. Organic link building takes advantage of using context-based content creation to make content and offerings based not just on popular keywords, but also the context and concepts related to them. This is why blogger outreach services make it a point to help clients with their digital marketing woes by making sure content they release isn’t just helpful for a particular keyword they’re targeting, but to the brand as a whole.

Try to do assignment selling. This basically means leveraging on content you’re making to help answer problems and concerns your customers have. Instead of repeating the same response to users who have the same problem, you can try to make content that explains and elaborates a solution to those problems instead. This not only improves the self-service capabilities of your customers, but this also tells them your brand is proactive in answering their concerns. This is a huge plus for your search engine score, especially when you naturally include keywords and concepts your blogs are tackling.

Try to make user-focused multimedia content. Aside from creating blogs that help answer user concerns, your multimedia content - we’re talking about images, videos, and Infographics, among others - should also be personalized for your audiences. This is especially if you want your multimedia content to be ads. With many people using ad blockers nowadays, it’s important to make sure your multimedia content isn’t just engaging, but it’s something people can relate to and interact with. Make sure your multimedia content doesn’t just mention relevant keywords, but also concepts you’re dealing with.

3. Take advantage of improvements in marketing automation tools:

If there’s anything that makes digital marketing rise above traditional marketing methods is its ability to help you understand customer behavior and market trends with the help of metrics. And thanks to improvements in understanding customer behavior and concepts such as big data, it’s become much easier for automation tools to actually interpret data you see from customers. Aside from your traditional SEO tools, here are other tools you should consider using.

Try to use predictive lead scoring. Predictive lead scoring is a concept that removes the need to manually check sources of traffic and customer funnels. This means you get to save time by using technology that can help filter your leads and analyze company information, spam, social and email engagement, as well as behavior to check their likelihood of sales. Services such as HubSpot and Salesforce have this option ready with them, and you can also check out other CRM apps that may be able to do the same for you.

Try to use social media analysis tools to help gauge your appeal to your audiences from a social media perspective. Remember, more than 4.5-billion people are using social media online, meaning you’ve got to know how you can best attract your social media audience as well. Thanks to tools such as social listening, you can actually utilize tools to check out mentions of your brand and what people are saying about your products and services. This is more of a reactive measure, allowing you to identify what’s being received positively or negatively among your offerings.

4. Personalize your marketing for your users:

When we say “personalize your marketing for users,” we don’t just mean “talking” to your users. Rather, it’s about finding ways to help your users feel like you’re servicing their particular needs. It’s all about giving them choices to modify and configure the experience they have with your brand. This needs a little bit of creativity to work - but if you pull this off, you can definitely increase your brand engagement and your brand recognition.

Try to make use of interactive web tools such as customer onboarding tools, design configuration tools, and even pricing calculators to give users the ability to tailor their experience with you to your needs. Just the inclusion of filters to sort content and products can do a great deal to increase the appeal of your brand and your content to your readers. Thinking of more creative ways to interact with your viewers (and you can even gleam analytics from their choices) can definitely help your brand make a mark to them.

Try to give users the opportunity to make their own content. Did you know that 92-percent of customers trust user-generated content more than the usual content we make? While putting our content on the hands of users might not be the first solution you’ll think of for your content marketing, giving your users the means to create content for your brand can help them think they’re doing something to help you grow. This is an amazing way of building involvement with your users.

Digital Marketing Trends to Cement Your Brand Dominance

With the above trends in mind, it’s important to remember that digital marketing nowadays focuses not just on keywords and fancy graphics, but also a more holistic approach to branding and content creation. Brands that dominate their respective industries today rely on contextual content creation, natural and organic link building, as well as more future-focused approaches to improving audience perception. If you follow the above tips with your own unique branding spin, you may be able to dominate your industry and not even realize it.

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TechGlobeX: 4 Best Digital Marketing Trends 2020 for Businesses in Coronavirus Pandemic
4 Best Digital Marketing Trends 2020 for Businesses in Coronavirus Pandemic
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