Going International: Challenges Companies Face in Entering Global Markets

The very next step after a successful small business is to go global or international. Expanding at a global level is a mark of success and progress. By gambling on new growth opportunities, you can expand your revenue and market presence. But, is it that easy?

Challenges Companies Face in Entering Global Markets

Though going global is a great initiative, it comes with its own set of challenges and obstacles. You need to grapple with high infrastructure cost, sparse connectivity between teams situated at different locations, and winning the hearts of locals. To register your ubiquity on the global level, a business or a company must break these challenges and hurdles. One potential weapon to combat all these hurdles is a cloud-based phone system.

Fueled by the power of the internet, a VoIP based phone system can help a small business or small company in infinite ways. By decreasing the set-up costs, and allowing you to contact your global consumers without any qualms, this tool makes your global expansion a hassle-free transition.

Challenges Companies Face in Entering Global Markets and Their Remedial Solutions with VoIP

1. How to make a place in the local consumers’ hearts on a global level?

One of the most common and foremost challenges is to gain a place among your global consumers. You may have earned name and fame at your motherland. But when it comes to going global, you again need to gear up yourself with great marketing and advertising skills. Your consumers also must have some personal local favorites. Plus, various studies revealed that most of the consumers prefer buying local as it is approachable and dependable.

Thus, it is important that, as a new entrant, you should take your global consumers in confidence to taste success. You need to approach them with the right marketing and advertising tactics. It may be an easy task for big corporate and business houses as they can spend millions of dollars on it. But, it’s not every small business’s cup of tea.

In that case, you can own a virtual local phone number that will help you out by all means without pinching your pockets. With this, you can buy a phone number with a local area code and operate it from anywhere. For example, if you are expanding your US business in France, then you should buy local France phone number of cities like Paris (33-1).

So, when you call consumers, or they call you, they see a local number. So, they feel that you have a local presence and likely to trust you more. If you made it happen then congratulations, you have won half of the battle.

2. How to subdue the high infrastructure cost of global expansion?

Next, the most worrisome thing that bothers small business is setting up the infrastructure in the global market. You need to have an office space, communication system, and a whole team of executives to support your business in the new market. All of this comes with a hefty price tag, which will be out of reach for a small business.

Instead of opening a new office in the prospective market, we would suggest you first to set up a call center at your home location. This call center will help you to take care of telemarketing, customer queries, and promotion. Make sure you use a cloud-based phone system for this. As it comes at a cheap price, it can help you to operate from your home location, and exert very low international call incurring charges.

3. How to centralize the communication system?

While you are growing on a global level, you need to make sure that your operations in a new market and back home should be in sync with each other. Information should be easily accessible without location restrictions, and your agents can manage both work fronts easily.

To overcome this hurdle, you can take VoIP-based second phone line. With its help, you can manage both the operational areas from a single device. You can receive calls from local and global consumers on a single mobile-phone.

As you would be using VoIP technology for a second phone line, you can make calls on Wi-Fi or mobile internet connection, which is very pocket-friendly. You can use a second phone number mobile application and start doing effective call management for both the locations easily and hassle-freely. Don’t forget to avail membership of this service and save some more bucks.

Conclusion:

Globalization is the need of the hour regardless of the hurdles and issues that come in the way. With the latest and cost-effective resources such as virtual phone number, second phone line, and VoIP calling, even a small business or a small company can curb the high costing factor of globalization.

So, what are you waiting for? Take them on-board and touch the new horizons.

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TechGlobeX: Going International: Challenges Companies Face in Entering Global Markets
Going International: Challenges Companies Face in Entering Global Markets
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