Live Blogging: How To Live-Blog Or Cover Live Events In Real-Time

If you use your blog to cover events, going live is the next step up. Live blogging is a great way to attract audiences who seek instant and updated information. While traditional blogs involve covering an event after it ends, live updates offer real-time updates. This implies that the blog would consist of rolling updates posted during the duration of the event.

Live Blogging

Covering events regularly through live blogging would help your website become a go-to place for audiences looking for information on live events. As a blogger, you would also benefit from the improved SEO performance that your live blog would deliver. If you need help with live blogging, experienced professionals at Viafoura could assist you.

How To Live Blog At Events And Official Conferences?

While live blogging at official conferences and events, you need to ensure that you do it right. Those visiting your blog would be looking for detailed information and insights on the event. Here are a few tips that you might want to follow:

1. Publish Session Summaries

Anyone attending a conference would certainly like a comprehensive session summary. While it’s true that some attendees take notes, it’s easy for information to slip away, meaning review is always helpful. A good session summary should include a proper recap of the conference, along with your opinions. 

Posting session summaries would also help you build good relations with the speakers, as they would be happy to know that you are helping spread their message.

2. Integrate Hashtags Into The Headlines

Hashtags are beneficial when it comes to attracting more views. Integrating the headline of your blog with hashtags related to the event would help you reach audiences who are looking for posts on the event. When people share your blog post, the hashtag will help it enter the right channels. 

3. Work With Reputed Speakers

The event website is likely to have a list of guests. Check it out, identify the reputed speakers, and reach out to them personally to tell them about your plans to cover the event. You may even invite them to visit your social media page to start a conversation. 

This can help drive more traffic to your blog, with the speaker attracting more visitors. Moreover, if the speaker likes your summary of the event, the chances are high that they might share it with their followers.

4. Create A Curated List Of Content

Curate highlights from the conference and add them to your live blog. This might include significant takeaways, impactful quotes from the speakers, or notable tweets. A list of curated content collected and published in real-time would make the blog more attractive. 

You could also use this list to highlight influencers. If it helps create a good impression for them, they might share your blog as a part of their branding strategy.

5. Post Relevant Topics As News

News posts tend to attract more attention than regular blog posts. Try to pick up trending topics related to the event you are covering, and publish them as new. Of course, you would have to make it unique and take advantage of the current scenarios. 

However, doing it wrong could ruin your brand’s image. Known as newsjacking, this process calls for a great deal of precision, creativity, and timeliness. Professionals at one of the established companies could help you with newsjacking.

6. Publish Blogs Regularly

One of the keys to running a blog site successfully is to post new content regularly. The more often you publish live blogs, the higher are your chances of securing good SEO rankings. Regular posts also help engage better with the audience and keep them interested. 

You might want to prepare the right amount of manpower, consisting of experienced professionals who can provide you with the necessary content.

How To Effectively Articulate Your Objectives Through A Live Blog?

While covering a live event through your blog, you would want to articulate all your objectives appropriately. The better you present the information, the better the blog will perform. Here are a few tips on how you can go about it:

1. Choose The Right Events

Be mindful of the events you are choosing to cover, as this would impact the blog's audience. For instance, if you are trying to establish your image as a marketing expert, you should cover events related to this field. By choosing suitable events, you can stay assured of attracting quality leads that would stay in the long run.

2. Prepare Templates And Graphics Beforehand

Publishing your blogs in the form of templates and graphics is a good idea to make them more engaging. However, preparing these takes time, while live-blogging involves working at a fast pace. 

Get your templates ready in advance so that all you have to do is fill in the text during the event. Do carry out some detailed research so that you have an idea of the discussions that would take place at the conference and use suitable templates accordingly.

3. Prepare To Interact With Your Audience

Engaging with the audience is crucial if you wish to succeed as a live blogger. Prepare questions that you would ask them regarding their experience at the event and their opinions regarding the speakers’ messages. 

Write down the questions early on while preparing for the event. You might also want to do the same for the speakers - preparing questions you would like to ask them.

4. Focus On Sharing The Blog

Think of different ways in which your blog could secure greater reach. For instance, while publishing interviews with the speakers, you may tag them. The speakers and the event organizers might share your blog among their social channels and help you attract more views.

Endnote:

With the right strategy, you can cover every live event timely and grow your influence, attracting more followers. Do not hesitate to invest where necessary, such as hiring professional live blogging services. A reputed company can potentially take your blogging endeavors to new heights.

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TechGlobeX: Live Blogging: How To Live-Blog Or Cover Live Events In Real-Time
Live Blogging: How To Live-Blog Or Cover Live Events In Real-Time
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