Top 5 Ways to Improve Your Business Reputation

A company that has a reputation for poor customer service will not thrive or retain many long-term customers. So, a company that is looking ...

A company that has a reputation for poor customer service will not thrive or retain many long-term customers. So, a company that is looking to thrive and grow needs to work at providing five-star service. There are many ways to do this across all areas of the business, regardless of the industry. Some of these things are simple and small, while other ideas are more substantial.

Top 5 Ways to Improve Your Business Reputation

1. Try to Be Green

Being environmentally conscientious isn't always easy, but making an effort increasingly goes a long way toward increasing reputation. Customers instantly see you're making a genuine effort by making careful choices about which packaging to use – opt for paper and cardboard if possible. More and more customers are looking for ethical companies, so your company will benefit by getting in the habit of making environmentally friendly choices. 

2. Only Offer What You Can Reasonably Provide

If you need to send goods out with a tight turnaround, be sure that you can fulfill this promise before making it. With careful research, you will find a third-party supplier that will allow you to offer and effectively satisfy this service. And the good news is same-day freight delivery costs do not have to be prohibitive to business because providing additional services that are too expensive is not an attractive option, which won’t help your reputation. 

3. Reconsider Your Marketing Approach

If there is already a marketing strategy in place, yet you’re not pulling in the level of sales you had predicted, reassess. Is the social media platform you’re using appropriate for your business type? A small-scale retailer will not find its target market using LinkedIn as it's designed for professional networking. The likes of Instagram and Facebook would be more appropriate for such a business. So be sure to look at the platforms similar companies are using to see what works best and make any changes necessary. 

4. Customer Engagement

Engaging with your customer base allows you to build relationships with your customers, receive feedback and advertise new products. Social media is a quick, cheap and effective way to do this as interactions are in real-time. There is a personal element that is lost through other communication methods, such as email. People are more drawn to a company they can talk with rather than one that only sends close-ended information.

5. Look at Your Branding

How you present yourself to the public has a significant impact on how they, in turn, interact with you. So, take a look at your branding and ensure that it is appropriate to your industry. A lawyer who uses a cartoonish font will find it hard being taken seriously, whereas it would work perfectly for a children’s party entertainer. Be sure that you’re using your branding consistently, with a standard color scheme and logo across your website and advertising campaigns. Don't forget the labeling and packaging also needs to tie in with the overall look.

By taking on board just a few simple tips, you will see your company’s reputation start to improve immediately.