Private label SEO services allow digital marketing businesses (especially startups) to provide premium SEO to their clients without actually doing the work themselves. It’s basically just another type of outsourcing company. And like others, it comes with its own strengths and weaknesses.
So what are the pros and cons of hiring private label SEO agencies? Read on below to find out!
Pros of Private Label SEO Agencies
1. On-Demand SEO Expertise
With the SEO industry constantly evolving, basic techniques like adding a few keywords and making meta descriptions won’t be enough to boost your rankings. By hiring private label SEO agencies, you won’t have to worry about refining your skills or upgrading your tools anymore. That’s because they’ve probably already done that for you, given that they need to do so to outpace their competition. The best part is, they’re easy to work with as well. Just make sure you and the company you choose agree on a streamlined process that will make your collaboration a whole lot smoother.
2. Access to Specialized Technologies
Most companies nowadays depend on one type of digital marketing tool or another, and the same goes for private label SEO agencies. By hiring one, you’ll be able to have access to their tools as well. However, keep in mind that not all SEO tools are created equal, and some are better than others. To stay ahead of your competition, make sure you pick the company that has the best tools and technologies available. At the very least, they must be using Ahrefs, SEMRush, Moz Pro, and Majestic.
3. Reduced Company Spending
And since you don’t need to dedicate time and resources to train your own SEO team, you’ll end up saving more money by hiring private label SEO companies. But it will not only reduce your company’s expenses to a certain degree; it will also relieve your stress levels tremendously. Of course, you need to hire the most affordable agency that can provide the best SEO services for you to enjoy these benefits. So best pick the company you want to work with carefully. That means doing background checks, interviewing them, and avoiding black hat agencies.
4. Improved Customer Satisfaction
The main reason people look for SEO specialists is so their websites can appear among the top spots on SERPs. To ensure your clients’ sites get good rankings on Google, Bing, and other search engines, you need to employ the best SEO practices. And to do that, you either need to train your own SEO team or hire private label SEO agencies. As mentioned above, going for the latter can help you save money, get access to the best SEO tools and tech, and provide you with SEO expertise whenever you want it. Ultimately, this will lead to your clients becoming more satisfied with your services.
Cons of Private Label SEO Agencies
1. Private Label SEO Pricing
As touched on earlier, you need to pick the most affordable private label SEO company that will help you provide the best services to your clients. That being said, finding the perfect agency can be quite challenging. Some of the specialists you’ll encounter may have the tools and skills you need, but they might ask for a hefty price for their services. Meanwhile, those who have lower rates might not be as competent as you expect them to be. As a business owner, it’s your job to find the best SEO company to team up with, as well as prepare your budget to pay for it.
2. Reduced Quality Control
Another downside with hiring private label SEO services is that you’ll have reduced quality control. Since most of the heavy lifting will be done by the outsourcing company, it leaves you virtually hands-off regarding the legwork. That means you can’t monitor the team while they’re doing their job, and that means you won’t be able to ensure the quality of their work until the end results are delivered. To get around this problem, you need to discuss it with the company you picked before starting the work. Have quality control included in the streamlined process you agreed upon, with both parties having a representative to check every project’s quality of work.
3. Risk of Losing Brand Credibility
Lastly, you risk losing your reputation and credibility by relying on private label SEO companies. Since they’re the ones actually providing the SEO services, clients might start to wonder why they’re coming to you in the first place. After all, they can just directly approach the private label agency instead. That’s where NDA contracts come in. by having the company sign one before you begin your collaboration, you can minimize the risk of your clients getting wind about the team-up.
Wrapping Up:
Hiring a private label SEO agency has its ups and downs. As the head of your business, it’s your responsibility to weigh the pros and cons first before looking for one. So better do that beforehand.
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