Free SEO: Can You Do Search Engine Optimization for Free?

If you are engaged in or have decided to do e-commerce over the Internet, then you are probably interested in the current promotion methods....

If you are engaged in or have decided to do e-commerce over the Internet, then you are probably interested in the current promotion methods. SEO promotion is one of the prerequisites for successful online trading. Many business owners are wondering if SEO can be done for free? Let's try to consider this issue in detail.

What is SEO and What is it for?

SEO usually means the optimization of a resource for the requirements of search engines. This type of promotion is necessary in order for the search service to show your website for key queries above other competitors. Thanks to this, the online store is able to receive a significantly larger number of visitors who will go to your resource via search links. 

The formation of SEO in Magento search results is carried out using system robots, which are engaged in the selection of the most relevant results for each individual user query. As a result of the analysis of web pages on the Internet, the system gives out the most suitable pages for the request in a certain sequence.

To select relevant data, system robots take into account many various factors: they check how regularly keywords are found on the page, their location, how high-quality content is, whether a given resource can be trusted, etc. 

Independent SEO Promotion is not the Best Option

As practice shows, it is best not to engage in independent SEO promotion. There are several objective reasons for this:

1. Quality promotion requires deep knowledge and skills that only experienced professionals can have. The process of independent development of all the nuances of this niche will drag on for many years.

2. Medium and large companies require several SEO specialists at once who will have full-time employment on the project.

3. Search engines regularly change their algorithms for work and ranking, so specialists need the flexibility of thinking and the ability to track current trends.

In order to engage in SEO for Magento, it will not be enough just to make good content on the website. Each niche requires specific content that will meet the necessary queries. Otherwise, search engines will not bring visitors to your site. Google rankings are driven by behavioral, external, technical, and content factors. 

The SEO on Magento process is quite complicated and time-consuming, so you shouldn't expect instant results. The timing of the first changes will depend on the competitiveness of the niche and the availability of resources.

In the case of SEO promotion, you may not spend money on paid traffic, but there are other mandatory cost items. These include audit or revision of the site, the semantic core collection, copywriting services, the promotion process itself, the purchase of links, etc. Therefore, it will not work to get positive results from SEO without investing money, but the competent work of specialists will optimize the expenditure side for SEO, make it as rational and effective as possible.