Designing a website or an interface goes beyond simply creating something that is aesthetically pleasing or precise for your specific industry. Delving deeper into the psychology of the user and their experience whilst navigating themselves around your website is paramount when choosing the right User Interface (UI) and User Experience (UX ) designer to represent your company. To break it down simply; UI designers focus on visual communication such as colors, graphics, layout, typography whereas UX designers specialize on the experience from the user's point of view such as; interaction design, prototypes, wireframes, information architect, scenarios, and user research.
Top 5 UI UX Design Best Practices for Business Websites
A true UI/UX designer will consider every aspect of the interaction design and have a thorough understanding of your target market and transfer that market research into design strategies that will positively impact your business and the end result of your website. Outsourcing to nearshore designers can not only give you a fresh take on the design elements but can significantly reduce your costs allowing you to spend more money on top technologies needed to keep in-demand with your industry.
To help you stand apart from your industry competitors here is are the top 5 UI UX designer tips for your company website.
1. Visual Communication
Visual communication encompasses areas such as color psychology, graphics, typography, layout, and the visual design of the website. A great UI designer has to understand how graphic design influences communication and actions. Using psychological techniques to trigger behavior, such as how color psychology can stimulate a particular emotion or help guide the user's eye to particular sections of the website. Understanding how you want your target audience to feel, the actions you want them to take, how they process information, and what they want is imperative when using visual communication to your advantage.
2. Advanced Technology
When you are building a new site, you must always look at the bottom line: how do you get as many new users as possible? The bottom line in any online business is profit. You want to make sure that whatever you are building, is something that people will use. This requires information architecture to not only figure out what information is critical but also to make sure it's something that your customers will actually want and need.
UX designers study everything from user behavior and psychology to how the website can work to improve your company's bottom line. By using new technologies and behavioral studies, UX designers figure out what your customer's needs are and help you create a website that meets them.
3. Importance of a Mobile Interface
If your goal is to market your product or service globally, then implementing a website designed for not only the computer but for mobile use and other internet tablets. By taking advantage of these new technologies you can connect with over half of the world's population as recent studies have found an increasing amount of mobile Internet users accessing web pages using a mobile device. As a result, your company could benefit greatly by taking advantage of this increase in your customer base. The interface not only needs to translate to a mobile or tablet setting but needs to have the same UI/UX design techniques that stimulate the user experience to act.
4. Implementing Prototypes for Websites and Apps
It is a well-known fact that the user experience is very important for the success of any mobile or web-based application. Nowadays, user experience is not only a design philosophy but also a crucial part of web design or designing an app. Testing the usability of the application at various stages like functionality, user acceptance, speed, etc so the UX designer can understand the usability problems and provide solutions.
Apart from usability testing, you should also conduct some user testing before the application is launched on the Apple Store and other sources for applications. This helps determine the flaws and bugs in the application from real users. Thus, these two aspects - user testing and user acceptance - play a critical role in designing an iOS app. So, before you design an iOS app, it is essential that you understand the importance of user testing and user acceptance if you want your application to be accepted by Apple.
5. Interactivity and Animation
Animation is an excellent way to enhance how you present information to your users in your design. If done effectively, it will enhance the user experience and help create a more memorable online presence for your customers and clients. Research shows that people prefer to do business with businesses that use creative designs, intuitive software, and interactive features on their websites. The benefits of having an engaging and attractive design, along with great customer service are two of the biggest factors that lead consumers to your site. Knowing this, you must incorporate animation and interactivity into your website design in order to attract and hold your customer's attention.
It allows you to display a variety of elements and information on one screen so that your customer can get a full visual depiction of your product and the points of communication relevant to them. By using a combination of UI and UX design principles that co-inside with your target market's specific traits and needs, this feature can positively affect your internet traffic, business image and ultimately result in an increase in sales and profit margins.
By employing highly skilled and experienced nearshore UI/UX designers, your business can achieve these remarkable results through a tailored made website design that is strategic to suit your target market while staying true to your company's message. Ultimately setting your business up for the long-term benefits.
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