Facebook Advertising: 5 Tips on How to Get the Most Out of Facebook Ads

You should get solid ad copywriting if you choose to invest in a Facebook ad as a small business. The words in your ad could make the diffe...

You should get solid ad copywriting if you choose to invest in a Facebook ad as a small business. The words in your ad could make the difference between someone clicking on your website or not. It is possible to influence, motivate, and disrupt a norm through effective copywriting. It makes sense, and it gives an "ah-ha" moment! The search for the right thing can be a "now or never" moment. It is very rare to see a successful Facebook ad without some planning and an autonomous budget optimizer in every case. Let's explore five compelling strategies that will help you make the best impression.

Facebook Advertising: 5 Tips on How to Get the Most Out of Facebook Ads

1. Target your audience when writing

Targeting goes hand in hand with this. Why would you use one blanket advertisement for all of your customers? You shouldn't treat your Facebook ad like a billboard and take advantage of Facebook's ability to target.

Think of yourself as an apparel retailer, for instance. Your store carries men's and women's clothing and shoes, accessories, activewear, underwear, as well as bath and body products. Customers will be interested in the whole package, but many will focus on one particular area. There is a lot you can offer women that will interest them.

2. Focus on one call-to-action

Advertisements on Facebook with a clear objective are the best. What are your campaign goals: generating brand awareness, getting leads, or selling products? Ads should end with a call to action no matter what. Your Facebook ads will appear without it, but users won't know what to do or where to click. 

The ads of some companies show off their iPhone cases. It has a call-to-action button ("Shop Now") which invites users to browse, shop, and ultimately buy from the website.

3. Use clear, simple language

Writing a copy isn't a literary activity. Having flowery language can interfere with your message, even if you were a poet in college. Let's cut the rhetoric.

Creating advertisements that anyone can understand - even a 5th grader - should be your number one priority so you want someone to know right away:

- Your services

- Benefits they receive

- How to proceed

4. Ad copy and imagery must match

Here are the basics of advertising. Your ad should use imagery that represents your message. But suppose you are a start-up business. Unless you can afford to hire a gifted graphic designer just yet, you may not have the resources or time to design a compelling visual ad.

Advertising a restaurant is easy if you own one. You often don't need to say anything with food imagery, making it a big seller. You can add a photo of your best dish as well as your restaurant name. Clicks will follow.

With tools such as Canva, PicMonkey, and Pablo by Buffer, you can also create images on your own for Facebook ads.

5. Numbers play a big role

Data speaks for itself. Your product's price should always be included. Your audience loves to see a comparison if you're discounting an item. Saving money makes food taste better, the car is more valuable, the blouse you just bought is irreplaceable. The coach purse is worth $300, but if someone sees it on sale for $99 and it usually is $300, somehow it becomes even more irresistible. The success of your Facebook ad depends on out-of-the-box planning and an autonomous budget optimizer to scale it to the targeted audience.