The aim of a sales copy is to persuade the readers for taking specific steps or actions such as buying a product or service or joining an email list. A persuasive sales copy can play a major role in business success. Some simple, yet effective, sales copy tips are discussed below.
14 Killer Tips on How to Write a Sales Copy to Persuade Readers
1. Keeping it simple
This is one of the most important tips in the context of writing a sales copy. Complicated sentences or language will not attract the attention of the target audience. The concepts or information should be written with sheer clarity so that the readers can understand the same in one go.
2. Diligence
"The sales copy should present the information regarding what makes a product or service different from its competitors," says Brian Holmes, senior business writer at SolidEssay.com. In this context, some references can also be presented.
3. Attractive sales copy
The sales copy should be attractive enough to gain the attention of readers. For example, questions can be asked and comparison figures can also be presented. Images and videos can also be presented in the sales copy to engage readers.
4. Success stories
The success stories should be used for conveying powerful messages. It will drive people to purchase a specific product or service. Past success stories can be presented in the sales copy. For example, the real story of the benefits of some product or service can be presented.
5. Active voice
The sales copy should use an active voice rather than a passive voice. Being active means staying in the present. A passive voice should not be used in the sales copy as it is not persuasive.
6. Call to action
The sales copy should clearly present the call to action so that the readers can take immediate action. For example, clearly presenting the link or information that you want your audience to click, such as the link to buy the product or service. This is a simple concept, but if ignored the sales copy will not be able to attract the readers.
7. Conversational tone
Another major tip that can be used while writing a sales copy is using a conversational tone. The tone used in the sales copy should be simple and relatable i.e. the readers should easily be able to relate and understand.
8. Using testimonials
Testimonials are one of the best strategies that can be used for writing a killer sales copy. Testimonials are the real evidences that support the fact about the product or service the sales copy is talking about. The testimonials indicate that the product or service has already helped other people. These testimonials can also be supported with the help of videos. The images of customers or clients can be used in the testimonials after their approval. For example, weight loss testimonials can be presented with pictures or a video.
9. Creating urgency
The tone of the sales copy should present urgency or a scarcity with a particular deadline. The complete information should be provided, for example, information regarding a discount or an offer, limited time sale etc. (Enchanting Marketing, 2017).
10. Facts presentation
Facts and figures should be used for the statements or claims made. For example, more than 659788 websites use our widget for increasing the mail sign ups. In addition, a specific number should be used for drawing the attention rather than words such as millions, hundreds etc. For example, 876 small businesses use our service for saving their time and cost should be written rather than hundreds of small businesses use our service for saving their time and cost (Entrepreneur, 2017).
11. Reasoning
Reasoning should be provided to the readers in the sales copy. If the focus is on making people listen and follow the suggestions, they should also be given the reason for the same. For example, how a particular product or service will make the customers happier, richer or healthier. What are the major complications or problems that the product or service will help in avoiding?
12. Avoiding fake benefits
The sales copy should strictly not include fake claims or benefits of the product or service. Real claims will help in gaining the trust of the readers.
13. Avoiding self-indulgence
The sales copy should only focus on a particular product and/or service rather than the full range of products and services offered by the company. The focus should be on solving the problems of the customers with the offering.
14. Correct punctuation
The punctuations used while writing the sales copy should be considered critically. Punctuations such as exclamation marks should not be used in the sales copy as it represents the laziness of the writer.
The above tips are some of the most important tips that can be used for writing a sales copy for a product or service. Apart from the above, other tips can focus on improving the readability of the sales copy by increasing the line spacing, changing the paragraphs, etc.
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