As a financial advisor, your digital marketing strategy is important for helping to bring in more customers and getting ahead. You need to find the type that will be the most effective and can help you get ahead and not waste a lot of time.
When you first take a look at all of the options out there, it is easy to get confused and not know where to get started. This can lead you down the wrong path and can make it easier for you to waste money. When you are ready to make your digital marketing plan go to work for you, check out some of these great strategies that will make a difference.
5 Best Digital Marketing Strategies for Financial Advisors
1. Content Marketing
As a financial advisor, a good place to start with your digital marketing is to create the best content possible, content that brings value to your customers. Content marketing is unique because it is all about creating and then distributing content that will highlight your brand and your services.
Since you work in the financial industry, you have a unique head start here. You will be able to use images, text, and other forms of multimedia to provide more value to the customer compared to just putting text out there.
The options that you will use are based on whether you are a Business to Consumer or a Business to Business company. For B2C, you can utilize content marketing in social media, fun videos, and blog posts. For the B2B, you may do better with tutorial videos, white papers, and reports instead.
There are several benefits to working with content marketing. These include:
● It is free of cost. You may need to start a social media page, but you can upload the content you want easily.
● It is versatile and leaves the doors open to many opportunities.
2. Search Engine Marketing
Search Engine Marketing, or SEM, is a little bit different from SEO, which is why we need to discuss it here. The goal is to take your financial advisory website and get it displayed as one of the top search results when someone searches for any service related to your business.
Let’s say that you run your business out of New York. The goal with SEM is to have your website show up when the user types something like “financial services in New York”. This can be done through organic and natural searches thanks to SEO and you can use paid tactics like pay per click to help too.
3. SEO
Search engine optimization means that you work to create content that your potential customers are already searching for. However, the biggest trick is going to be in making sure the content is on a platform that the customer looks at as well.
There are several benefits of using SEO in your digital marketing. It is very cost-effective and it is going to increase the brand awareness for your company when it is able to make it to the top of the search engines.
To make this one work well for you, it is important to do some research on the right keywords that you can use. Think about what your target audience is searching for and then use this knowledge to create the right content to help with rankings. You do need to create value in the content though, not just a sales pitch with it.
4. Social Media Marketing
No digital marketing strategy is going to be complete without some social media work. These sites are going to grant you a unique opportunity to interact with clients. With other content options, you will be stuck just broadcasting a message to an audience. With social media, you get the chance to interact with your customers and listen to what they want to say.
And there are a lot of different social media sites that you can choose based on where you are able to reach your target audience. Facebook is a popular option, but you can work with Instagram, Twitter, YouTube, and LinkedIn as good options too.
There are different benefits to working with social media in your digital marketing campaign. You are able to share your content without additional efforts. When people comment and share the content, it will spread without you paying a lot of money. And many sites, like Facebook, will be sophisticated and allow you to target the right clients based on a variety of demographics.
5. Email Marketing
Many financial advisors may choose to avoid email because it feels like it is old school and not relevant any longer. However, this is a great digital marketing tool to work with in the financial industry. It will provide you with a lot of success because you can send out valuable information and provide promotions to all customers if you would like.
For example, you may decide that during tax rebate season you want to send out a new email. This can be sent to both existing and potential customers to encourage them to use your services by offering special rates and services to get them through the door.
Another way to use emails is to send out email newsletters to help nurture some new prospects. This allows you to provide them with a lot of value without aggressively pitching your products and services and takes some of the desperation while trying to make sales.
An existing mailing list will help you to stay in touch with your clients so you will not have to do cold pitching, which is not that successful. And it helps you to stay in touch with the clients, making for a better relationship between you.
Creating a Good Digital Marketing Campaign
When you are ready to get your business to grow and beat out the competition, it is important to come up with a campaign that is sure to get you noticed. Using the right digital marketing strategies will help you become one of the top financial advisors in the area.
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