Audio SEO: Top 5 Useful Podcast SEO Tips to Rank Podcast Successfully

SEO practices are generally associated with text content - article writers are paying a lot of attention to keywords, their targeting, and various content strategies. However, search engine optimization works for ranking podcasts as well, and those who skip this step in promoting their projects are missing out on many growth opportunities.

Podcast SEO Tips

What is Audio SEO?

SEO (search engine optimization) is about the comprehensive promotion of a website for its entry into the first page of the results of search engines to raise traffic and have more opportunities to gain money. Google promotes the most relevant and interesting content, but it wasn’t able to monitor the relevance of audio files until 2019 when Google’s audio scanner was introduced.

Being ranked higher in search engine results is not only about having more listeners - it gives your increased brand awareness and more opportunities to earn money from your podcast. Advertisers are open to cooperation with relevant and interesting content producers.

When working on your podcast’s SEO promotion, it is vital to get familiar with the podcast carousel - a list of relevant audio materials for each specific query.

Top 5 Useful Podcast SEO Tips to Rank Podcast Successfully

These easy steps will help you to get most of the new way of your podcast promotion.

1. Think about your target audience

Don’t forget to pay attention to choosing the right target audience for the website. Localizing the content may be essential, just as in the case of adapting games and films to specific markets.

As Google understands what content is the most applicable in each specific situation and for each specific person, it is important to prioritize the information you are posting. Ask yourself why people would listen to a few people talking, and what is beneficial for them in that process. It is clear that the quality of your content comes first - you won’t be able to trick Google’s search engine with all the SEO practices in the world if you are posting boring and incompatible information.

2. Develop a website for your podcast

It is obvious that you don’t need a website to start uploading your podcast episodes, as now there are various hosting providers. They have different ways of promotion built-in, but if you want to level it up and take SEO seriously, think of developing your own site. It gives you a number of instruments for search engine optimization - both audio and text formats.

You can also combine the content you post - for example, try to dedicate the blog post to the topic that is going to be discussed in the next week’s podcast episode. This way you can build up the content for the podcast and make the topic clear for search engines.

3. Don’t forget to add keywords to each episode of your podcast

Apparently, keywords work not only with text content optimization. The main thing to focus on is your podcast episode’s title. Try to summarize the main idea of it in a few words so that the Google search engine can recognize it while recommending information to users.

Low competition and a high search volume is an ideal formula for successful keyword promotion. Analyze existing keywords on the topic you are discussing and find the most suitable and relevant ones.

4. Build a team to bring your podcast ranking to the next level

If you feel really serious about promoting your podcast using SEO-optimized content, it is a great idea to reach for help. Sometimes it is difficult or even impossible to cover all the opportunities search engines give. An expert team can help in analyzing the field and choosing the best content strategies.

One of the time-consuming but efficient ways of ranking the podcast high is its transcription. It helps Google get the idea of the podcast episode in detail and increase its discoverability. In this process, there are jobs for translators and interpreters, as translating the transcriptions may reach more people from other countries and raise brand awareness.

5. Develop your podcast on different podcast platforms

One of the advantages of working with audio content is having the opportunity to post the same episodes on various platforms. Pay attention to Google and Apple podcast platforms as they give the widest range of promoting relevant information. Furthermore, Apple Podcasts give one of the best ways to monetize your content.

Pay attention to such hosting providers as Audible and Spotify - with a total of 350 million customers, they provide a way to gain more publicity for your podcast.

The market of audio content is growing as fast as never before, however, there is still some place left in most niches. It means that creating a podcast can give a lot of growth opportunities for your business. If used correctly, audio SEO may be the most important instrument in promoting your podcast, so it is worth taking some time to figure it out.

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TechGlobeX: Audio SEO: Top 5 Useful Podcast SEO Tips to Rank Podcast Successfully
Audio SEO: Top 5 Useful Podcast SEO Tips to Rank Podcast Successfully
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