Top 3 Best Local SEO Strategies to Maximize Roofing Business Leads

Search engines have become the primary source for customers to search for new products and services. When searching for local business serv...

Search engines have become the primary source for customers to search for new products and services. When searching for local business services like roofing businesses, it is Google where people start with their research. Thus, your website must be visible to customers when they are searching for relevant services.

If your objective is to get quality website traffic and leads for your roofing business, visit platforms like https://hookagency.com/roofing-marketing/seo/ to know how SEO strategies can help achieve your goals.

Top 3 Best Local SEO Strategies to Maximize Roofing Business Leads

1. Establish Keywords According to Your Target Audience

Keywords are the tool through which customers will find your website on the search engine. SEO strategies are built around keywords. Consider the type of audience you want to target.

Your SEO strategy should consider the demographic, income, and location of the audience. For example, you are a roofing business based in Minneapolis. Getting leads from LA does not serve your purpose if you don’t service locations.

As a roofing business, go with keywords like ‘Roofing in Minneapolis’ or ‘best roofing company in Minneapolis'.

Your website should target both general and specific keywords.

General Keywords:

General keywords are most likely to be used by potential customers. These keywords could be roofing Minneapolis, roofing company, best roofers in Minneapolis. Combining general keywords with a location increases the chances of getting your website ranked, but the competition will be high.

Specific Keywords:

To beat search volume competition, you should also target specific keywords. For example, target keywords on services you offer like gutter repair, emergency roof repair, slate roof repairs in Minneapolis. As customers search for specific repairs, it improves the quality of website traffic landing on your pages.

2. Rank Higher to Maximize Your Roofing Leads

Google continues to own the majority of the search engine market share. As of early 2021, Google held 92.05% of the market share. Usually, customers do not go beyond the first page of search results. Thus it becomes essential you rank higher on Google’s search engine results.

Relevancy and trust are the two significant factors that affect your website ranking.

Relevancy:

Your website should have content that is relevant to users. This is where keyword research comes into play. For example, create dedicated pages to different keywords you want to target. List all the service areas you cater to.

When Google receives a ‘near me’ request, it will sort the result by location, and you have a better chance of ranking higher.

Trust:

How do users know the content on your website can be trusted? Ensure your business details are consistently updated across all online portals. Update your GoogleMyBusiness page. Contact your existing customers to review your services on Google and third-party websites. Look for backlinks from other high-quality websites.

3. Leverage Website Design to Engage Users

By using the above techniques, a new user has landed on your website. Your website design should be up-to-date to keep the user engaged. For example, ensure your site loads quickly and has a responsive design. Users abandon websites if they do not load in the first 3 to 5 seconds.

The website design should be clean. Users should quickly find the information they are looking for. Navigating from the landing page to your home page and other services should be easy. Incorporate the latest website trends like horizontal scrolling, custom image treatment, and multimedia to provide them with proof of quality service.

If you want to thrive in the roofing industry, local SEO is a strategy you will have to invest in. An SEO-optimized website is what puts you in front of your target audience and helps you stay ahead of competitors. Conversion rates will be boosted when your roofing website is armed with on-page and off-page white hat SEO techniques.