7 Things to Consider in a WordPress Theme for Small Business Website

WordPress is a popular CMS platform for small businesses to build their websites. Besides flexibility and low costs, WordPress also offers ...

WordPress is a popular CMS platform for small businesses to build their websites. Besides flexibility and low costs, WordPress also offers thousands of free and premium themes. If you are building a small business website, you need to select a suitable WordPress theme that can be a daunting task. To make things easy for you, here's a list of things you need in a WordPress theme for small business websites.

7 Things to Consider in a WordPress Theme for Small Business Website

1. Price is Fair

Many popular WordPress themes are offered in two variants – Free and Premium. The free version of the WordPress theme allows you to check the WordPress theme's basic features and its appearance and working. The GeneratePress theme guide gives an insight into the WordPress theme and the advantages accompanied by a premium theme.

2. Easy to Set Up

The WordPress theme should be easy to set up. For example, the website developer should be able to install the theme through the WordPress dashboard. The GeneratePress theme review mentions the steps to install the GeneratePress theme in 3 easy steps.

● Log into your WordPress account.

● Access the WordPress dashboard.

● Search for GeneratePress theme and install it.

● Activate it.

The GeneratePress theme gives you the option of installing a free or premium theme. Initially, you can install the free version of the GeneratePress theme. If you like the WordPress theme, you can purchase the license. After purchasing the license, you can download the GP Premium plugin and activate it. 

3. Customization Features

According to the latest data, there are around 75 million websites that use the WordPress platform. You would want your small business website to stand out in the crowd and attract customers. The theme plays a crucial role in the overall looks and functionality of your website. You need to look for a WordPress theme that offers a range of customization options. Here are some customization options you should look for.

● Customize all-important fonts, colors in the theme.

● Upload your logo for brand building.

● Customize drop-down menus as per business requirements.

The customization options should give you granular control over the site design. It will allow you to make your small business website look unique and stand out in the crowd. 

4. Support Starter Sites

If you are building a new website, you need to ensure the WordPress theme supports starter sites. For example, the WordPress theme should offer several premade starter sites that you can start with. For example, some WordPress themes offer various premade starter sites for shop, marketers, developers, charity organizations, and many more.

5. Performance Features

Having an elegant-looking website is not enough; the website should also perform well. For example, the pages should load fast, and the website should be SEO-friendly. WordPress themes come with a variety of performance features that allow you to optimize page load speed and tweak other features that will impact the performance of your website.

6. Reliable

Security is an essential aspect of every website. The WordPress theme you select should score high in terms of reliability. For example, it should not have any known vulnerabilities that hackers can take advantage of. The theme developer should update the theme from time to time to plug in any security loopholes. Also, the theme should follow proper code standards.

It should be compatible with the latest WordPress standard and work well with other site elements like plugins.

7. Customer Support

Though WordPress themes are designed to work flawlessly, there is no guarantee they will. There is always a possibility of encountering errors when working with the theme. The developer should offer 24x7 customer support to ensure help is available round the clock to deal with any technical issues that you might face unexpectedly.

The developer should also offer a knowledge base that will help customers deal with common issues independently and save time.

To sum up, these are some things that you need to look for in a WordPress theme for a small business website.