With an advertising audience of over 1.16 billion people, Instagram provides a dramatic reach for brands. And the potential spread of the Instagram campaign has grown amazingly during the past few years. It's predicted that it has increased by 76 million in last quarter.
More than 90% of Instagram users prefer to follow one business. The platform is not a consumer product that benefits; around 36% of B2B decision-makers these days use Instagram when researching and launching new products or services. The Instagram marketing tips will help you to rev up your Instagram approach.
Businesses place numerous posts to convey customers to make purchases from their brand. Companies use engaging and most used hashtags to drive customers' attention. It is found that posts with at least one hashtag get more than 70% more likes and about 392% more comments than those posts which don't have hashtags.
What is the Instagram Hashtag Campaign?
In a social media marketing campaign, "Hashtag" useful phrase prefixed by the symbol "#" attached to a piece of content on social media such as images, text, videos, etc. However, "Hashtag Campaign" can be termed a marketing initiative by businesses that create a unique hashtag for their social media marketing campaigns. Some of the primary benefits of the hashtag campaign to brands are:
● Helps to give a unique identity to their brand
● Build brand awareness
● Let interested users engage with the brand
● Give a common interaction platform to both the brand and users
● Easily categorize and group the useful UGC around the hashtag, etc.
Instagram has a vast user base; the United States alone has around 140 million users. India ranks second with 120 million Instagram users, whereas Brazil has about 95 million users. Looking at the platform's popularity, it wouldn't be wrong to say that it offers businesses a vast audience base. Hence planning and implementing an effective hashtag campaign can help them grab the attention of an extensive audience base and make them loyal one for their brand ever after.
Top 7 Successful Hashtag Campaigns Secrets You Should Know
In 2018, Instagram had one billion monthly active users. The number is up from 800 million, which was measured in 2017. The social media platform is one of the popular platforms worldwide, and it's one of the four billion-user properties owned by Facebook. The social platform gives businesses something else to lose sleep, but many businesses don't understand how to start with the Instagram hashtag campaign to get effective results.
Instagram hashtags categorize your business content and make it discoverable by users. Additionally, it's an effective way to grab more followers, expand reach, increase engagement, and create brand awareness. If you are looking up to tap a vast audience base, then upping your hashtag game is the best way to go. Explore how you can build and implement an effective hashtag campaign for their brand.
1. Focus on Research
Researching hashtags before using them is vital. Hence use targeted and relevant hashtags to increase the chances of reaching a targeted audience. It will help you to engage more customers with the posted content. You can share Instagram stories and hashtags as a marketing campaign to boost your business presence resulting in improving business sales to a great extent.
2. Art of Using Hashtags
There are numerous ways to use hashtags, helping to boost engagement. You can find the best hashtags that allow you to achieve and cater to customers' attention and drive them towards your business in no time.
3. Use Special Daily Hashtags
Daily hashtags provide an effective way to interact with your targeted audience each day. It helps you to keep your customers engaged with the content and connect them with the long haul.
4. Place Hashtags in Instagram Stories
Adding hashtags to Instagram stories is one of the effective ways to drive more sales for your business. You can even add the hashtags in a sticker, location tag, text, etc., as it provides an accurate way to get found by a new audience in a short time. Placing hashtags in the Instagram stories acts as ads for your brand. It helps you to reach thousands of Instagrammers who might have an interest in your brands. Instagram stories are worth your brands' effort.
5. Use Geographical Tags
Research shows a post with a tagged location tag gets more than 79% higher engagement. The geographical tag helps you achieve success and more sales in no time. When it comes to Instagram Stories, geographical tags work almost in the same manner as conventional hashtags. The difference between the two is as follows:
● Location can be posted using stickers
● Each video and photo has only one location tag
When tagging geographical tags like certain neighborhoods in a city. Tagged Stories could reach regional, national audiences, local, state, etc.
6. Niche Hashtags
Niche hashtags are mainly used to connect brands with a specific targeted audience. The most likely to engage customers with the brand is using niche hashtags. These unique tags are used for small and medium-sized businesses to create awareness about using an app like Hulu, YouTube, or any other trying to be seen in the sea of enormous competition.
7. Branded Hashtags
The tags are unique to your business on Instagram and are an effective way to drive your business awareness. Branded hashtags give your followers a way to interact with your brand. Branded hashtags can sometimes be simple as your company tagline, name, brand identity, etc., could even be tied to specific services, marketing campaigns, products, etc.
Ending Note:
Instagram hashtags are among the most effective and powerful tools for boosting engagement, reaching potential customers, growing an audience, etc., using the platform. Whether you plan to invest in Instagram pictures and videos' effectiveness or use the visual platform as part of your social media selling strategy. Hashtags are the ultimate way for businesses to give a boost to your success on a social platform.
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