Top 3 Strategies of Branding and Naming New Business

Starting a business is an exciting venture, but it can also be a little daunting. There are a lot of things that need to happen for your bus...

Starting a business is an exciting venture, but it can also be a little daunting. There are a lot of things that need to happen for your business to open, and a lot of decisions to be made. Some of these details are on the mundane side, such as registering your business name and procuring any necessary licenses. Others, though, can be quite enjoyable. Here are three aspects of starting a new business that you can really have fun with.

Top 3 Strategies of Branding and Naming New Business

1. Choose Your Name

Brainstorming names for your business can be fun, but you might also find yourself staring at a blank piece of paper, unable to come up with any unique business name ideas. Using professional tools can help you get a jump start on this process. You can play around with different keywords that describe your business and get thousands of creative suggestions. Read through the results and hopefully one of the names will just feel right. Click on any of the suggested names that interest you, and the tool will also give you information on which website domains are available. They'll even provide a few logo design ideas.

2. Design Your Brand

You've got a blank slate in front of you when it comes to branding. Now that your business has a name, what image do you want to present to prospective customers? You'll need to choose colors for your business logo. Of course, you might just go with one or two of your favorite colors, but if you want to be a little more purposeful in your choices, look into the psychology of colors. If your business is a spa or yoga studio, choose colors that evoke feelings of calm and peacefulness. If you're opening a restaurant, colors like red and orange can stimulate your customers' appetites, encouraging them to order more food.

Work with a designer to come up with some logo options. Do you want a text-only logo, or should there be graphics? Choose fonts that match the tone of your business. Depending on the type of business you have, you might even want to consider what your logo would look like printed on t-shirts or coffee mugs.

Additionally, you'd want to consider different mediums for your brand to appear on. Online avenues, such as social media networks and even your own website are great places to showcase your brand's unique identity. Offline, you may want to choose simple memorabilia that will allow your brand to shine. Your logo, when uniquely designed, can serve as a great image on posters, mugs, and even shirts. And when choosing shirts as a medium, consider getting a bulk order of some fresh and comfy cotton tees - these clothes, when worn either by your staff or even customers, can serve as great points of interest for your brand to be seen on!

3. Create Your Website

Every business these days needs a website. Depending on your tech skills, you might be able to build one yourself. Here is a list of DIY website-building tools that might help if you decide to go this route. If you aren't feeling tech-savvy enough to build your own website, hiring a designer is the way to go. A professional website builder will know how to make your website secure and can help you optimize it for search engine optimization and user experience also. No matter how you build your website, one of the most fun parts of the process is figuring out what you want it to look like. Search the web for businesses like yours, and bookmark your favorite websites. You can get plenty of ideas for features to include on your own site this way.

When you're starting a new business, be sure to take all the necessary steps to make everything legal and official. Then let yourself have a great time with the creative aspects of naming and branding your business.