5 Tips on How Website Should be Designed to Attract Customers

Having a website is essential for businesses to have because it is a platform where they can tell their story, put out the products or servi...

Having a website is essential for businesses to have because it is a platform where they can tell their story, put out the products or services that they offer, post news and updates, and allow their customers to contact them. Aside from this, it can also be a marketing strategy. When a website is designed correctly and accordingly that fits the branding of the business it is representing, it can help attract more customers.

The design of the website can establish the legitimacy of a company or a business. If the correct layout, typeface, color, and visual elements is used, it can make a website visually appealing. First impressions matter. When people search for your company and open your website, you want them to stay on the site. It takes seconds for a user to decide if they exit the tab. The longer they stay on the site, the more they will know about your business and that is how you attract clients and customers.

These days, whatever people need, they just search for it. It’s the same whether they are looking for products for services. That’s why a lot of professionals are starting to build their websites. An example of a professional website is an eye care websites. Usually this type of website has a serious and mature looking interface, and that could make it look uninteresting. So what can you do?

5 Tips on How Website Should be Designed to Attract Customers

1. VISUAL ASSETS

Make sure that you use high quality pictures and videos. If there are any animations or illustrations make sure that it is well made. If the visual assets of your website are professional looking, it can greatly affect the overall look of your site when put together.

2. USER EXPERIENCE

Aside from the appearance of the website, it is incredibly important that it is easy to use. Make sure that it is simple in a way where anyone can browse through it. Making the functions, navigation, and actions needed for the site intuitive is helpful. It should also be accessible through different devices such as mobile phones, tablets, laptops, and desktop computers.

3. COMPLETE INFORMATION

Make sure that everything a client has to know about you is on the website. Here are a couple things that you should have on your website: contact information like map, mobile numbers, and email addresses, history, what your business is about, services and products that you offer.

4. CALL TO ACTION

Now that you have interested and potential new clients or returning and existing clients on your page, you want them to act on their interest. If you are a professional in the medical field who is looking for patients, have a “book an appointment” or “call for consultation” feature. If your purpose is to build a site where you sell your products then you want a feature that allows your customers to buy your products. Do this by putting “shop now.

5. SELF SERVICE

Allow your patients, clients or customers to send in inquiry through a form. Put a form where they can schedule consultations or appointments on their own. Some people are more comfortable doing this instead of talking on the phone and they should have this option.