Hiring a Construction Website Designer: 9 Mistakes to Avoid

Before you sign up with a website designer or a design firm, it’s a good idea to take a step back. 

If you have an existing website for your construction business, and you’re planning to do a design refresh, or you want a new site altogether, you need to find a firm base from where to launch the project.

Get your thoughts in order and think like a potential customer or client who’s just logged into your website.

Where do they come from? What’s the first thing they see? Why did they ignore the call to action? How did they feel? When will they get in touch with you?

Construction Website Designer

Top 4 Must-Have Construction Website Design Essentials

Take a look at some of the essentials that a great construction website design should have:

1. Tell a Story

Your website is a substitute for your storefront. It should tell your client/visitor exactly what they’ll get from you. Remember that this industry is a highly visual one and pictures are a must-have. Don’t just load up with photos of completed projects, remember to add works-in-progress, photos of your team, prestigious or pro bono work you’ve done, etc. Just ensure that the photos are high quality and optimized for different devices so that they don’t slow down the loading speeds. Include a project-based gallery too.

2. Simple Navigation

There’s nothing more annoying than complex navigation. If your visitors are confused about where to go next or to find the CTA and contact us buttons etc. they’re going to abandon the site pretty quick. A great UX, with a clear and seamless funnel through the site is memorable and user-friendly. This is achieved through the use of the latest tech.

3. Great Content

Apart from photos, add lots of visuals and videos. Supplement with high quality, fresh, unique, original, and trustworthy content. Load your site with e-books, explainers, industry news, authoritative opinion pieces, FAQs, details of projects you’ve completed, testimonials, blogs, an events calendar, etc.

4. Findable

No matter how great the design, unless clients can find you on the net, you’ll draw a blank. The basic reason why someone’s here is to know more about the range of services you provide. Ensure that these are described in a clear navigational path, with separate pages for each. If you’re a niche service provider such as high-end residential condo projects, ensure that your marketing message reaches the right target audience. In more diversified service providers, offer a clearly separated page for each, including add-on services such as roofing, repairs, landscaping, renovations, etc.

It’s a huge challenge to find the right website designer/ design company.

Ensure that you do your homework and research before you sign up with a designer. This will save you a lot of time and money in the long run. Badly designed websites can damage your brand and reputation and ultimately affect your revenues. They can also prevent your company from attracting and recruiting good talent.

9 Mistakes to Avoid When Hiring a Construction Website Designer

1. Focusing on Price

As with any hiring process, an inordinate focus on price can be counterproductive. If the website designer quotes a dream, rock-bottom price that could be a recipe for disaster. Cheap isn’t always best and a low price could mean that corners are being cut somewhere. You could be left without support, passwords, username, “can’t be reached” messages, etc when you face a crisis. The opposite problem could arise when you deal with a big-name designer who quotes a fancy price. They may use jargon and “webspeak” that give the impression that they’re the best. Today, with so many templates available and most sites constructed with CSS and HTML, there no big secret to website architecture.

Key Takeaway: Pricing is important but not the deciding factor.

2. Ignoring Support and Maintenance

However fabulous the design and amazing the performance, unless your website is maintained regularly, and supplemented with regular updates, you could face huge problems down the line. Your site needs regular security updates, plug-in license updates, email, and phone support. Phishing attacks, hackers, malware, errors, security breaches, etc could bring your site down. This could damage your brand and affect your revenues.

Key Takeaway: Big mistake to forget to protect your website and prevent malicious attacks.

3. Your Designer Not Familiar with Social Media/SEO

Construction companies often feel secure in knowing that a big chunk of their work comes from referrals. However, the marketing landscape has changed dramatically, with more than 3 billion social media users worldwide. Nearly 90% of millennials use social media and hold decision-making powers. Your website can use social media links to funnel conversations about the brand, share relevant news/views, etc. SEO helps to boost your search engine rankings and keep your website on top of the page. If your designer isn’t familiar with these aspects, you could lose opportunities and clients.

Key Takeaway: Your website designer should be able to help the site kickstart your media marketing campaign.

4. Not Doing Your Homework

If you haven’t put in enough research before hiring the website designer, you could end up wasting time, money, and effort. Hire a designer with experience in your industry and a proven track record of success.

Key Takeaway: The site must be built for your existing and potential clients, peers, vendors, to attract talent. It’s a mistake to hire a designer who has zero knowledge of your industry.

5. Designers Who Make Unrealistic Promises

Just building the site and doing the vanishing act is a risk you take when you hire a designer. That is only the first step, not an end-goal. Once the site is up and running, traffic must be channelized, you need reports and analytics, maintenance, and support. Check the fine print in your contract to ensure that you get a comprehensive service.

Key Takeaway: Don’t get a nasty surprise when you find that you have to pay extra for every added service.

6. Not Knowing Who’s In Charge

Check if your designer subcontracts work to freelancers and cheaper service providers. It’s a huge mistake not to know who’s in charge of content, visuals, etc. It could cause enormous connectivity and consistency problems.

Key Takeaway: Unless your designer has a clear overall big picture for your site, you could end up with a poorly-performing website.

7. The Designer’s Own Website is Bad

This is a classic mistake that many clients make! Your designer may have won awards, created world-class websites, and be a social media lion. But if their own website is badly designed, you could have problems.

Key Takeaway: Check feedback, reviews, and examples of your work in real-time before hiring the designer.

8. No Control Over Website Domain

This is a precious asset that you need full control over. If your designer doesn’t assure you about ownership concerns, you may encounter huge problems in case your relationship with the designer falls apart.

Key Takeaway: You could lose ownership of your website if you don’t get clarity on the control.

9. Not Insisting on a Firm Contract

This has to be one of the dumbest mistakes that a business owner could make. This ensures the proper separation of powers, tasks, and deliverables. Contracts protect your interests and the designers and prevent potential litigation.

Key Takeaway: Read through the contract and give it to one or two trustworthy people for a review. This can help you to iron out the concerns and ensure that it’s an equitable and professional document.

COMMENTS


/fa-youtube/ Latest Tech Videos!

Name

25PP,2,3G,3,4G,4,Absinthe,5,Adobe Flash,3,Ads,18,Affiliate Marketing,8,AliExpress,1,Amazon,52,Amazon Phone,1,Amazon Tablet,7,AMD,5,Android,248,Android 10,2,Android 11,2,Android 6,3,Android 7,4,Android 8,9,Android 9,4,Android APK,35,Android Apps,122,Android Auto,3,Android Games,19,Android GApps,3,Android Gingerbread,2,Android Ice Cream Sandwich,8,Android Jelly Bean,21,Android KitKat,12,Android Lollipop,10,Android Marshmallow,3,Android N,5,Android Nougat‬,5,Android O,7,Android Oreo,8,Android P,2,Android PC Suites,1,Android Pie,3,Android Q,2,Android R,2,Android SDK,9,Android TV,10,Android USB Drivers,2,Android Wear,10,Angry Birds,6,Anti Virus,18,App Developer,38,Apple,703,Apple CarPlay,1,Apple Pay,2,Apple Store,19,Apple TV,103,Apple Watch,60,Apps,119,ARM,2,Asus,2,ATT,7,Baidu,2,Battery,2,Bill Gates,2,Bing,16,Bitcoin,14,Bittorrent,5,BlackBerry,11,BlackBerry App,3,Blockchain,8,Blogger,42,Blogs,69,Bluetooh,6,Business,402,BuySellAds,1,Call Center,7,Camera,7,Cars,15,CCTV,1,Certifications,15,China Mobile,3,Chrome,25,Chrome OS,6,ChromeBook,2,ChromeBox,2,Chromium,4,CISPA,1,Cloud,33,CMS,6,Communication,19,Computer,72,Cortana,1,Credit Cards,7,CRM,11,Cryptocurrency,15,Currency,15,Cyberbullying,7,Cydia,45,Cydia Apps,11,Cydia Tweaks,11,Debit Cards,6,Developers,53,Digital Camera,8,Digital Marketing,341,Digital Signage,2,Disqus,1,DMCA,1,Doodle,1,DOS,1,Downgrade,15,Dropbox,1,Drupal,3,Earn Money Online,57,EarPods,1,eCommerce,39,Electra,6,Electronic Arts,1,Emulator,4,Encryption,2,Entrepreneurs,97,eReader,4,eSignature,1,Ethereum,6,Evasi0n,16,eWallet,6,Facebook,132,Facebook Ads,11,Facebook Apps,19,Facebook Credits,4,Facebook Developers,4,Facebook Like,8,Facebook Marketing,12,Facebook Messenger,5,Facebook Pages,9,Facebook Photos,2,Facebook Stocks,2,FacePAD,1,FaceTime,2,FileSonic,2,Firefox Add-Ons,2,Firefox OS,2,Fitbit,1,Foursquare,1,FP,10,Framaroot,4,Free Stuff,27,Gadgets,200,Galaxy Nexus,2,Galaxy S-Voice,2,Game of Thrones,1,Games,56,Gaming Console,11,Gaming Laptops,12,GApps,2,GearBest,6,Gifts,6,Gmail,13,Google,249,Google +1,10,Google Ads,5,Google Adsense,3,Google Adwords,5,Google Analytics,1,Google Apps,11,Google Earth,2,Google Fit,2,Google Glass,8,Google IO Conference,4,Google Map,7,Google Music,2,Google Nexus,13,Google Nexus Player,1,Google Panda,1,Google Penguins,1,Google Play Edition,1,Google Play Store,18,Google Plus,17,Google Plus Pages,6,Google Search,42,Google TV,5,Google Voice,6,Google Wallet,1,Google+,16,Google+ App,1,Google+ Pages,6,Graphic Design,7,GreenPois0n,28,Groupon,6,GSM,3,Guest Posts,10,h3lix,2,Hack,88,Hackintosh,4,Hard Disk,13,Hard Drive,16,HDD,15,Headsets,6,HealthVault,1,Home Automation,14,Honor,1,Hootsuite,1,Hostgator,2,Hotspot Shield,1,HP,2,HTC,16,HTC One,6,HTML5,15,HTTPS,3,Huawei,4,Huawei Honor,3,Hyper-V,3,IBM,2,iCloud,29,iGoogle,2,iMac,10,Infographic,195,Instagram,15,Intel,8,Internet,420,Internet Explorer,18,Internet IPOs,1,Internet Marketing,152,Internet Protocols,4,iOS,440,iOS 10,21,iOS 11,28,iOS 12,27,iOS 13,20,iOS 14,15,iOS 4,1,iOS 5,17,iOS 5.0.1,5,iOS 5.1,9,iOS 5.1.1,12,iOS 5.2,1,iOS 5.2.1,1,iOS 6,73,iOS 6.0.1,13,iOS 6.0.2,5,iOS 6.1,21,iOS 6.1.1,3,iOS 6.1.2,4,iOS 6.1.3,7,iOS 6.1.4,4,iOS 6.1.5,2,iOS 6.1.6,2,iOS 7,59,iOS 7.0.1,2,iOS 7.0.2,2,iOS 7.0.3,1,iOS 7.0.4,2,iOS 7.0.5,1,iOS 7.0.6,5,iOS 7.1,25,iOS 7.1.1,6,iOS 7.1.2,6,iOS 8,60,iOS 8.0.1,5,iOS 8.0.2,5,iOS 8.1,12,iOS 8.1.1,2,iOS 8.1.2,1,iOS 8.1.3,1,iOS 8.2,6,iOS 8.3,5,iOS 8.4,10,iOS 8.4.1,4,iOS 9,33,iOS 9.0.1,1,iOS 9.0.2,1,iOS 9.1,6,iOS 9.2,2,iOS 9.2.1,2,iOS 9.3,3,iOS 9.3.1,2,iOS 9.3.2,4,iOS 9.3.3,4,iOS 9.3.4,2,iOS 9.3.5,2,iOS Apps,89,iOS Beta,19,iOS Games,18,IP,3,iPad,407,iPad 2,54,iPad 3,47,iPad 3G,1,iPad 4,9,iPad Air,3,iPad Apps,32,iPad Mini,29,iPad Mini 2,2,iPad Siri,4,iPadOS,32,iPhone,468,iPhone 3G,52,iPhone 3GS,6,iPhone 4,63,iPhone 4S,67,iPhone 5,33,iPhone 5C,4,iPhone 5S,14,iPhone 6,31,iPhone 6 Plus,9,iPhone 7,2,iPhone Apps,32,iPhone Siri,7,IPO,3,iPod,238,iPod 4G,2,iPod 5G,1,iPod Apps,18,iPod Classic,1,iPod Nano,7,iPod Shuffle,5,iPod Siri,5,iPod Touch,245,IPv4,1,IPv5,1,IPv6,1,iShower,1,iShower Speaker,1,IT,2,iTunes,194,Jailbreak,133,Jailbreak Tools,41,Jitterbug Touch,1,Joomla,5,Kaspersky,1,Keyboards,3,Keylogger,2,Kindle,9,Kindle Fire,3,Kingo,2,KingRoot,1,Laptop,74,Lasers,1,Launchers,3,Lava,1,LCD,2,Legal,5,Lenovo,2,Lenovo ThinkPad,1,LG,9,LiberiOS,2,Lightning Cables,1,Link Building,4,LinkedIn,4,Linux,13,Lockerz,1,Logitech,1,Lync Desk Phones,1,Mac,215,Mac Mini,4,Mac OS X,203,MacBook,7,MacBook Air,14,MacBook Pro,14,Macintosh,6,macOS,88,macOS 10.12,9,macOS 10.13,9,macOS 10.14,8,macOS 10.15,9,macOS 11,6,macOS Beta,4,macOS Big Sur,6,macOS Catalina,9,macOS High Sierra,9,macOS Mojave,8,macOS Server,3,macOS Sierra,9,Magento,2,Mambo,3,Maps,9,Mark Zuckerberg,2,Marketing,132,Marketplace,2,Meego,2,Megaupload,1,Meizu,1,Micromax,1,Microsoft,204,Microsoft Office,37,Microsoft SharePoint,1,Microsoft Surface,3,Microsoft Surface Pro,2,MIUI,3,Mobile,753,Mobile App Developers,33,Mobile Apps,210,Mobile Broadband,1,Mobile OS,30,Mortgage,1,Moto X,1,Motorola,6,Mouse,3,Movies,1,Mozilla Firefox,16,Music,13,MySpace,2,Nasdaq,1,Net Meeting,1,Nexus,7,NFC,1,Nikon,1,Nintendo,4,Nintendo 3DS,3,Nokia,31,Nokia Belle,2,Nokia Lumia,8,Nokia Normandy,1,Nokia Store,2,Nokia X,6,Notebook,1,Nuance,1,Office 2010,9,Office 2013,3,Office 2016,13,Office 365,9,OnePlus,1,Open Graph,1,Open Source,1,Opensn0w,1,Opera,6,Opera Mini,2,Operating System,82,Oppo,1,Oracle,2,Orkut,1,OS,47,OS X 10.10,65,OS X 10.10.1,6,OS X 10.10.2,9,OS X 10.10.3,10,OS X 10.10.4,6,OS X 10.10.5,4,OS X 10.11,25,OS X 10.11.1,3,OS X 10.11.2,2,OS X 10.11.3,2,OS X 10.11.4,2,OS X 10.11.5,3,OS X 10.11.6,2,OS X 10.8,2,OS X 10.9,37,OS X 10.9.1,2,OS X 10.9.2,5,OS X 10.9.3,12,OS X 10.9.4,7,OS X 10.9.5,5,OS X El Capitan,23,OS X Mavericks,40,OS X Mountain Lion,17,OS X SDK,9,OS X Server,48,OS X Server 3,5,OS X Server 4,15,OS X Server 5,9,OS X Yosemite,60,Outlook,13,Ovi,2,Ovi Store,1,P0sixspwn,1,P2P,1,PageRank,2,Pangu,11,Payments,14,Payoneer,2,PayPal,4,PDF,7,Personalization,1,PhotoBox,1,Photography,7,Picnik,1,Pinterest,2,PIPA,2,Piracy,3,PlayStation,6,PlayStation 4,4,Pocophone,2,Pod2g,2,Podcasts,1,Powerpoint,2,PP,2,Printers,9,Privacy,100,Programming,30,Projectors,3,PS4,4,PUBG,1,Python,1,QMobile,1,QMobile Noir,1,RAM,2,Redsn0w,23,Remote Access,7,Root Android,37,Rovio Mobile,4,S-Voice,2,Safari,41,Samsung,58,Samsung Galaxy,30,Schemer,1,Search Engine,75,Search Engine Marketing,73,Search Engine Results,50,Seas0nPass,2,Secure Socket Layer,3,Security,127,Selfie,1,SEM,64,SEO,123,SEO Tools,16,SERP,2,Server,11,Shopping,76,Signage,1,Sileo,1,SIM Card,2,Siri,12,SkyDrive,3,Skype,5,SlideShare,1,Small Business,369,Smart TV,4,Smart Watch,7,Smartphones,704,SMM,8,SMO,15,Sn0wbreeze,5,SnapChat,3,Social Media,126,Social Media Marketing,95,Social Media Optimization,62,Social Media Tools,11,Social Networking,182,Software,284,Sony,19,Sony Ericsson,5,Sony VAIO,1,Sony Xperia,3,SOPA,2,Speakers,3,Sprint,2,Spyware,2,SSD,15,SSL,2,Startups,218,Statistics,23,Stock,3,Stock Photography,3,Stock Photos,2,Storage,26,Store,41,Swift,11,Swype,1,Symbian,8,T-Mobile,4,Tablets,592,TaiG,5,TechGlobeX,3,TechGlobeX.net,1,Technology,261,Telephone,1,Television,8,Templates,5,TinyUmbrella,2,Tools,167,Torrent,4,Toshiba,2,Toshiba Satellite,1,TuneUp Utilities,1,TV,11,tvOS,49,Twitter,19,TypePad,3,Ubuntu,6,Ultrasn0w,1,Unlock,43,USB Debugging,2,uTorrent,5,Verizon,4,Video Marketing,13,Video Optimization,16,Videos,47,Vimeo,1,Virtualization,10,Virus,10,Visual Studio,3,Vlogging,3,Vlogs,3,Vodafone,2,Voice Call,20,VoIP,16,VPN,19,Wallpapers,1,Walmart,2,watchOS,55,Wearables,14,Web,191,Web Browser,28,Web Browser Plugins,4,Web Design,38,Web Development,62,Web Domains,15,Web Hosting,31,Web Servers,19,Western Digital,1,WhatsApp,6,Whited00r,1,WiFi,6,WiFi Calling,4,WiFi Hotspots,6,Windows,167,Windows 10,21,Windows 10 Enterprise,2,Windows 10 Mobile,1,Windows 10 Pro,2,Windows 10 Server,3,Windows 7,33,Windows 8,48,Windows 8 Pro,3,Windows 8 RT,3,Windows 8.1,6,Windows 8.1 Enterprise,1,Windows 9,4,Windows Apps,4,Windows Live,3,Windows Live Essentials,5,Windows Live Messenger,6,Windows Media Center,1,Windows Mobile,19,Windows Phone,47,Windows Phone 10,1,Windows Phone 7,10,Windows Phone 7.5,5,Windows Phone 8,9,Windows Phone 8.1,1,Windows Phone Apps,1,Windows Phone Mango,3,Windows Phone SDK,1,Windows Server,6,Windows Server 2012,2,Windows Server 2016,2,Windows Server 2019,1,Windows Server 8,1,Windows Vista,5,Windows XP,6,Wireless,4,Wordpress,51,Wordpress Plugins,5,Wordpress Themes,8,WWDC,58,Xbox,6,Xbox 360,6,Xbox One,3,Xcode,82,Xiaomi,8,Yahoo,15,Yalu,3,YouTube,16,Zong,1,ZTE,1,Zune,2,Zynga,1,
ltr
item
TechGlobeX: Hiring a Construction Website Designer: 9 Mistakes to Avoid
Hiring a Construction Website Designer: 9 Mistakes to Avoid
https://1.bp.blogspot.com/-Xpm9_4-KB7w/YBJ4CzyQqhI/AAAAAAAAR74/p3cPkdHHWoYiD7fedxuaBhXTVu1nBuwOACLcBGAsYHQ/s16000/Hiring%2Ba%2BConstruction%2BWebsite%2BDesigner.png
https://1.bp.blogspot.com/-Xpm9_4-KB7w/YBJ4CzyQqhI/AAAAAAAAR74/p3cPkdHHWoYiD7fedxuaBhXTVu1nBuwOACLcBGAsYHQ/s72-c/Hiring%2Ba%2BConstruction%2BWebsite%2BDesigner.png
TechGlobeX
https://www.techglobex.net/2021/01/construction-website-designer.html
https://www.techglobex.net/
https://www.techglobex.net/
https://www.techglobex.net/2021/01/construction-website-designer.html
true
6015647009126982431
UTF-8
Loaded All Posts Not Found Any Posts VIEW ALL Read More Reply Cancel Reply Delete By Home PAGES POSTS View All RELATED ARTICLES: TOPIC ARCHIVE SEARCH ALL POSTS Not Found Any Post Match With Your Request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Just Now 1 Minute Ago $$1$$ minutes ago 1 Hour Ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago More Than 5 Weeks Ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share To A Social Network STEP 2: Click The Link On Your Social Network Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy Table of Content