Google Play Store SEO: Top 18 App Store Optimization Checklist

Generally, two things determine a mobile’s app success. First, it depends on the quality of the User Experience (UX) design and the value it brings to customers. Secondly, an app’s popularity depends on the marketing strategy involving App Store Optimization (ASO). Here’s a brief take on some of the fundamentals related to Google Play Store SEO.

Google Play Store SEO

Google Play Store SEO: Top 18 App Store Optimization Checklist

1. Implement keywords with optimal click-through rate (CTR)

When selecting keywords, don’t focus solely on the highest search volume, but take CTR into account. Selecting low-CTR keywords can be harmful if you don’t get enough clicks.

2. Long-tail keywords

Usually, long-tail keywords have a higher CTR. Not to mention they’re more specific, allowing you to convey particular ideas while increasing App Store Optimization (ASO). They don’t necessarily compromise search volume.

3. Finding keywords

Some excellent keyword planning tools from the App Store include KeywordTool.io, KeywordKeg, and AppFollow.io.

4. Search intent

Always consider the search intent of your target users. For example, people searching vegetarian recipes won’t search your brand name, but relevant words. So, something like “Recipes – Vegan & Vegetarian” will typically provide better results. Proportionate keywords with the size of the description 

5. Don’t stuff keywords

Avoid overloading keywords in the short 80 character-long descriptions. Instead, try to capture the attention of readers. Use a keyword or two but concentrate on the message foremost.

Alternatively, implement a more solid keyword strategy in the long description. A robust keyword placement strategy is perfect for Google Play. Unlike the iOS App Store, Google’s App store scans long descriptions for related keywords, thus potentially increasing ranking.

6. Provide statistics and positive reviews to showcase success

Showcasing client feedback, reviews, and statistics will most likely inspire trust and score potential users. It’s widely accepted that apps with positive reviews score higher than apps without reviews, or even worse, negative ones. Such is the case of essay writing service reviews, for instance. No student is going to use a firm that failed others. Focus on the quality and positive publicity will come right after.

Likewise, statistics and data are also useful in showcasing your company’s growth and trustiness in the market. For example, a marketing app with hundreds of clients around the world implicitly expresses numerous satisfied customers.

7. Don’t make it up

False reviews, paid endorsements, and made-up statistics will surely backfire. People will figure out fraudulent tactics, and not only will they not buy your product but create negative publicity.

8. Create brand awareness and catchy logos/trademarks

The first thing folks notice when searching for your app is images. Not only this, but our brains give priority to visuals before anything else. Find a balance between originality and familiarity.

9. High-resolution

Create a coherent logo with Goggle’s guidelines for material icons and make sure it’s at max resolution. A pixelated icon will surely deter customers from choosing you as it’s a sign of clumsiness.

10. Showcase screenshots

Post aesthetic images of your app and highlight features. Use all image slots and show your app on all devices.

11. Post promo videos

Include short videos of your app being used and take advantage of the sound. Additionally, you can add walkthroughs to demonstrate the smoothness of the app.

12. Get your app featured on Google’s Search App Packs

Register your applications on Google’s App Packs because not everybody gets the apps from Google Play. This special feature is at the top of the search results. Therefore, you should also work on Search Engine Optimization (SEO). Fear not since both ASO and SEO have the same general principles.

13. Reflect cultural market differences and use human translation

Consider that different countries have different cultural beliefs and markets. For instance, a clothing app won’t necessarily post Western content in the Middle East.

14. Customize localization

It’s highly recommended that you localize the app, images, videos, and text to each country. Additionally, keyword research should also reflect the various target regions. A high-volume keyword in one country might mean nothing in the next one.

15. Human translation

Automatic translations should be temporary until you find an experienced human translator for your app. Focus on increasing installs for better app retention.

16. On-metadata vs. off-metadata

The things that the proprietor can influence are called on-metadata features often called on-page SEO (i.e., description, title, visuals, etc.) On the other hand, off-metadata are the elements that the proprietor can’t change (i.e., number of downloads, ratings, feedback, etc.) Google measures the success of your app by taking into account both types of metadata.

17. Tracking performance

There are a few ways of keeping tabs on your app’s performance. However, Google designed a tool just for this reason called Android Visuals.

18. Keep track of algorithm updates before your competition

Understanding how the algorithm works come with experience. For example, an algorithm update might cause a popular keyword to crash. By staying in touch with sudden changes, you’ll be able to adapt before the competition and win extra installs. A useful tool for this matter is AppTweak.

Conclusion:

Before getting into the ASO and SEO strategies, make sure your software brings value to the user. The digital market is highly competitive, with millions of apps in the making. An excellent application usually surfaces on its own. Nonetheless, tweaking the on and off-metadata will surely give you that extra edge. Time and consistency are also of the essence, so don’t waste another second!

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TechGlobeX: Google Play Store SEO: Top 18 App Store Optimization Checklist
Google Play Store SEO: Top 18 App Store Optimization Checklist
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