Top 7 On-Page SEO Best Practices to Improve Search Engine Rank

Do you know how to optimize your on-page web perfectly? If NO then you are at the right place. It may become easier by just following practical bits of advice to increase your ranking.

At first, you need to understand where your traffic comes from? If you want people to search you through Google then Search Engine Optimization (SEO) should be on your top list.

According to HubSpot, about 80% of the web traffic originating with a search query. So, understanding Search Engine Optimization (SEO) is important to gain traffic and increase brand awareness.

Now how do you optimize that page so Google will also realize that it deserves to be on the first page of the search results? It may become easy by understanding what on-page SEO is all about.

Let’s discuss further!

On-Page SEO Best Practices

What On-Page SEO Is?

On-Page SEO (also known as on-site SEO) refers to the practice of optimizing individual web pages to improve search engine ranking and earn more traffic. In addition to publishing high-quality content, common on-page SEO practices include optimizing headlines, HTML tags (title, Meta, and header), images, internal links, and URLs.

On-Page SEO is different from Off-Page SEO which optimizes for signals that come off of your website. It ensures your website has a high level of expertise and is trustworthy.

Why On-Page SEO Is Important?

On-Page Search Engine Optimization (SEO) helps internet search engines understand your blog, website, and its content. It also identifies whether it is relevant to the search query or not. As search engine has refined, there is more focus towards relevance in search engine result pages (SERPs)

Google with its search engine and its complex algorithm, is now much better at:

• Development of understanding of what potential users are searching for.

• Delivery of search results that meet user requirements (informational, navigational, etc.)

Ensuring the adaption of this development is essential for your website and its content. Optimized well according to the latest practices for both what is visible on to your web page (text, images, videos) and other elements visible only to search engines (HTML tags, data). 

Simply putting efforts into On-Page strategies, will boost your traffic and search ranking.

Top 7 On-Page SEO Best Practices to Improve Search Engine Rank

The way your page is optimized can put a huge impact on its ranking ability. Following are the important methods that need to be considered:

1. High-Quality Content

If you have not updated your website since the day you built it, must be ranking low right now. To gain more traffic and rank high in competition, you need to give visitors a reason to keep themselves engaged with your site. 

For this particular purpose, your content needs to be high quality, updated, and relevant. It also put an impact on your “dwell time” which means how much time people spend on your website. You can hire content writing services in New York, London, Dubai, etc. through various online platforms.

2. Correct Optimization of Images

Pictures and other images play an important role in your website. But if you want to increase SEO ranking ensure that these images are properly optimized. Large images also slow down page loading time which in turn affects ranking.

To achieve better optimization, resize your image or you can also use image sneak in keywords and named them accordingly.

3. Increase Page Loading Speed

Page loading time is important because:

• If page loading speed is slow, Google will recognize it and disappoint your site ranking.

• It will give a bad impression on your website’s visitors to engage with your page.

These negative impressions directly affect your ranking. According to the research, 40% of the visitors will return if the page takes more than 3 seconds to load. Optimize your page speed and if you want to test, there are online services available for free such as Pingdom.

4. Headlines

If you want your website content to perform well on search then start writing compelling headlines. Your headlines should spark and increase the interest of users to stand out on the search engine result pages.

That’s why it is important as well as necessary to create headlines strategically.

5. Strategically Place Header Tags

Header tags are HTML elements (title, Meta description, and H1 tags) used to identify headings and subheadings within your content. 

Header tags are not as such important but they can directly impact writing by:

• Making content enjoyable for readers.

• Provide context rich in keywords about the website’s content for search engines.

6. Consume Short Descriptive URLs

Descriptive URLs are good practice for On-Page SEO. Firstly, users are most likely to search result that matches their search query. Secondly, descriptive URLs tend to include the keyword that is your target. So, the main focus of URLs is to tell you what to expect from a page.

7. Viewers Engagement

Enhancing On-Page SEO elements of your website is the initial step you take in competition. The remaining steps lie in ensuring that your viewers will not bounce. Instead, they will continue reading your content and keep themselves engaged with your site.

To gain traffic and increase user engagement, focus on site speed, content quality, image optimization, and other highlighted factors.

Conclusion:

My final words for the above-discussed topic are, on-page SEO plays an essential role for your website, as it fulfills search intent and gives searchers what they want. This is something that makes it the most important.

If you neglect it, no amount of optimization will rank you high.

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TechGlobeX: Top 7 On-Page SEO Best Practices to Improve Search Engine Rank
Top 7 On-Page SEO Best Practices to Improve Search Engine Rank
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