Mobile App Metrics & Analytics Best Practices and Guide

In case you are thinking of developing an app and want to make it successful, it's quite essential to understand the mobile app metrics...

In case you are thinking of developing an app and want to make it successful, it's quite essential to understand the mobile app metrics and analytics. Using these tools, you can easily understand and observe each user's behavior, which will help you perform specific changes to your app to meet the user requirements. To get more info about mobile app metrics please check this article for useful guidance.

Mobile App Metrics Analytics Best Practices and Guide

Analyzing your users is essential for making your app among the best because you'll know what your user wants more from your app by using such things. Well, if these terms are sounding a little tough for you, then there's no need to worry because we'll be dealing with such terms in simple language. So, let's first understand what these mobile app metrics are, or you can say mobile app Key Performance Indicators (KPIs).

Mobile App KPIs Explained

To make you understand in simple language, mobile app KPI is nothing but all the things that you can observe and analyze all your app users. Earlier, it wasn't that important to keep track of these things because the competition wasn't much. But now you know that there's a huge competition, you need to make sure that your app stays among the top. And for this, you need mobile app KPIs.

You can easily track these details using Console provided by Google Play and iTunes Connect offered by iOS. So, overall you can use mobile app KPIs for maintaining your app to the best.

Benefits of Mobile App KPIs

The best thing that the mobile app KPIs provide you is that they give you a real insight into your app, which will help you understand it much better from a users' perspective.

It'll also help you analyze the features you have included in your app and help you remove some unbeneficial features from your app.

Well, most notably, by using mobile app metrics, you can get data like the total number of users of your app and the active users, what are the features that are widely used and not much used, the period that users spent on your app and the actions that are taken.

Apart from these details, you'll also know about the bugs and glitches your app might face.

As you can see that you can quickly get an entire picture of your app by using mobile app metrics, so it's quite clear that these tools are of much importance if you want your app to be loved by your users.

Well, apart from tracking this information, there's a lot you can do by using these tools. It'll allow you to understand why your users are becoming low day by day and what all are the things that you need to improve in your app.

Critical Key Performance Indicators (KPIs) to Track

Now that you know what things you track using KPIs let's see the mobile app KPIs that you need to follow;

● To check whether users or your target audience is downloading your app or not, you need to track the Acquisition App KPIs. You can check this by using the Google Console or iTunes Connect.

● To know how much time users spent on your app, you need to see the Engagement App KPIs. And if this time is low, it's time to upgrade your app and make it much more enjoyable for the users to stick around.

● When you develop an app, generating revenue from it is one of the reasons, and for that, you must have used a specific monetization method. So, to see whether your income is on track or not, you need to track the App Revenue Metrics.

● It's evident that you must have hired some developers and marketers to increase your app's performance. And to track their progress, you can use mobile app marketing KPIs and performance metrics.

Conclusion:

So, if you are thinking of developing an app or already having an app, it's quite essential to check your app's progress and understand your users to make the most out of it. It can only be done by using the right metrics and analytics.