If you are wondering how Covid-19 will affect the future of the business landscape as 2020 ends, and 2021 awaits, a new and amended future will be shaped by a new “normal” of even more formidable technological advances. To date, companies have escalated their efforts to meet the needs of brand loyal, and new consumers (B2B or B2C), using numerous digital channels, and getting much more familiar with remote methods of marketing. This surge to becoming a growing, viable, and successful digitalized entity is much more complicated by the constantly evolving plethora of even newer and smarter innovations.
How then does your business thrive, grow, meet, and exceed expectations, and convert a target audience into a purchasing, repeat, and a loyal, brand-proud group of customers and end-consumers? To achieve this kind of success, most rely on reputable ad agencies to develop a true vision for evolving trends, and define your competitive advantages through the wisdom and invaluable assistance of a professional digital marketing team, who will create a comprehensive strategy, and participate in its implementation.
Needle Moving, Customer-Centric Strategies
The entire world is using the internet, daily, on the same platforms, and any business can become hyper-connected with its target market, and succeed if it chooses the most effective marketing strategies directly correlated with customer-centric trends. The following top 5 strategies have proven to assist growing companies with achieving measurable gains in growth goals, new customer attainment, and retention, and sales numbers which lift your bottom line ever upward.
Top 5 Digital Marketing Best Practices for 2021 and Beyond
1. Voice Search Optimization
Voice searches drive sales upward at warp speed. Over a billion voice searches are happening each month. Analysts predict that as 2020 ends, 50% of all online searches will be by voice. These numbers will continue to climb as consumers use their Smartphones, and other devices with voice search capabilities, with greater frequency. Siri, Alexa, and other voice bots are making shopping even faster and easier. Voice search capabilities are the break-out trend for growth, and onboarding now, with a voice search capability, is truly a proactive strategy that will propel the needle upward, as well as your bottom line while meeting and exceeding the expectations of your audience.
2. Video Content Marketing
To truly stand out from the competition, having video content as your core marketing strategy is beyond wise. High consumption of video content is now the norm on Snapchat, Facebook, YouTube, Instagram, and other popular platforms, far exceeding the once-popular textural posts. According to Think with Google, 55% of shoppers globally use online videos, even when in-store shopping. Having online videos increases conversion rates by 83%. These videos build trust with customers and have been proven to result in good and growing (ROI) return on investment. Couple the content with a purpose to truly ignite engagement. The Irrational Advocacy Index, outlining 3 Stages of a passionate brand, will help guide you on the journey to build a true brand community.
3. Omni - Channel Marketing
Omni-channel marketing is a great tool for using multiple marketing channels that create a single user experience. By integrating the strengths of each of your communication channels, uniting apps with mobile devices, your website, or bricks-and-mortar store, to create a seamless, customer-friendly experience, with rewards for both your happy consumer and you. At the moment, the channel with perhaps the biggest ROI is SMS. Text messaging for small businesses must not be underestimated. Research done by Aspect Software has shown that businesses who chose this omnichannel strategy, have achieved a 91% year-over-year customer retention rate, which is phenomenal. The success needle spins endlessly upward when you understand that according to research, a target audience will purchase 250% more frequently when engaging with 3 channels or more. These numbers, and knowing your audience preferences by being customer-centric, yield a 90% repeat business rate. These numbers demonstrate a strategy that is on “fire” as it works for your success.
4. Content Optimization for Zero SERP Google Snippet
Getting a featured small piece of an article or blog you have written as online content on Google’s Snippet, puts your information ahead of the #1 organic ranking on Google. It puts you at #0 and pushes traffic to your site like fans to a rock concert. You get more clicks, higher visibility, and authenticity when you write content that potentially might qualify as a snippet. You must know your target audience, and in context, be answering questions they would ask about your products or services, by writing with the intent to answer questions like “what is”, and “how to”. Adding a listicle element to your content increases your potential to be a snippet provider. Information your target audience needs, provided by your marketing team, projects your desire to be helpful and offers valued information for consumers.
5. More Visual than Textual Content
The human brain processes, understands, and recalls visual information far more quickly, and easily, than reading copious words of content. The human brain processes visuals 60,000 times faster than a text is written. Images, videos, and infographic data engage the brain and get your brand’s message to the appropriate target audience faster and with lasting impact. Craft your site with factual content, and the best visuals your marketing team can create, and the results will be highly visible in your ROI.
Conclusion:
Staying at the cusp of innovation requires the growing skillsets of a digital marketing company. These experts know the nuances to use, the timing, and the keyword magic to move the needle of your success aspirations from a dream state to a reality, within a time frame where seconds can bring in more zeroes than you can easily count.
COMMENTS