Top 5 Unconventional Organic Lead Generation Strategies

Generating leads is a very important aspect of any business. Gaining traffic and interest from people by natural means is a good way to ensure the growth of a business. Keeping the flow of leads steady and making sure that it keeps going is an indicator that the business is improving.

Organic Lead Generation Strategies

If you have tried out all the traditional ways of generating leads and still not gaining that satisfaction, there is a different approach to be taken. Seeking improvement over conventional ways through digital marketing services, is a great way to go. Generating leads through unconventional methods can help too.

Top 5 Unconventional Organic Lead Generation Strategies

Here are 5 very helpful ways to generate organic leads but through unconventional strategies.

1. eBooks and Whitepapers

The easiest and best way to generate organic leads is to publish eBooks. Publishing eBooks through trusted brands, like Amazon Kindle as a PDF on publisher websites, will keep users interested and will keep them visiting. Businesses can also offer eBooks in exchange for their email address, which is a great way to generate leads. That provides a chance to market continues to them.

Whitepapers are like eBooks but shorter, in a long format, and on more serious topics. Including these will keep the users immersed in a website.

2. Engaging in Partnerships

This is another great way to generate leads. Partnering with certain brands allows the website to get introduced to its audience. Promoting their website in exchange for the same helps to get more viewers. The partnership allows working together too, like hosting webinars and events, research studies and much more.

Staying focused and thinking of ways to generate more leads can become easier with a partner. Once the relationship is firm, it boosts leads from a newer audience. Make sure to partner with trusted brands that won’t let the website down. Also, their reputation should be good as they have a good amount of customers.

3. Video Marketing

YouTube is the second biggest search engine with over 5 billion videos being watched every day. This makes it a great way to gain an audience. Consumers always prefer video content over written ones.

Setting up a YouTube channel and uploading videos is pretty straightforward. With good content that is on point and not too distracting, it is possible to reach a bigger audience than television or radio.

Making good and consistent videos about a certain niche is a very effective way to attract more people and generate leads for that particular topic. That way, people will know about your brand and trust it more which will keep them coming back.

The best part about YouTube is that whatever is made stays there for a long long time and that gives an opportunity to generate leads. Over 85% of all businesses use at least one form of video marketing to generate leads.

4. Live Chat

Live chat for a website sounds weird but when you look deep into it, 42% of customers prefer websites with a live chat options and 41% expect live chat on a website, according to J.D Power.

When consumers notice a live chat on a website, they are pleased as they get the assurance that their problem will be taken care of immediately. This might seem insignificant but it can help you boost your reputation to a great extent.

This also enhances a positive experience for your visitors and brings benefit and indirect profit. Plus, the good experience will increase their chances of coming back and boosting the website traffic.

5. Personalization

Personalization maintains a consumer's trust. It is highly-preferable and has everything spread out like the consumers' previous search history and knowing the choices of consumers. In a study conducted by B2C, 70% of consumers prefer buying from a distributor who is familiar with their name, preference, their buying history. This means that this specific distributor can recommend them options according to the items they previously bought.

To get actual improvement through personalization, find ways that dig deep beyond sending birthday cards on birthdays or recognizing names.

Conclusion:

Finding new ways to generate organic leads is a continuous process. As time progresses, new strategies come in. It is a good practice to test them out and see what works out best for a particular business. From this post, we are sure that you must have learned a few tips and tricks on how to gather more leads. Utilize these tips and start growing your business!

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TechGlobeX: Top 5 Unconventional Organic Lead Generation Strategies
Top 5 Unconventional Organic Lead Generation Strategies
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