SEO for Dentists: 6 Dental SEO Best Practices to Increase Conversion Rate

As a dentist; the competition to make an online presence of a business is increasing. Managing the Dentist SEO is a great challenge because you need to be in the top ranks to convert the viewers into your potential customers. The reviews, feedback, or details are an important section that can lead to higher conversions.

SEO for Dentists

SEO for Dentists: 6 Dental SEO Best Practices to Increase Conversion Rate

Want to know the simple tips to increase visibility on Google search and maps? Let us disclose some tips that can be easily implemented:

1. Website Optimization

The dental patient should not face any difficulty in navigating on your website or fetching your details. Be precise with your categories and subcategories to make the viewers reach the desired pages easily. Today, people are surfing the web for all their requirements and want their results in a few seconds, this means you need to have faster page loads and responsive websites on different devices. A slower loading website can affect your online credibility and result in lower rankings on Google search pages. 

Build a website structure that gives the best website structure. How will you do that? Let us tell you some important points to manage the structure:

● Make the navigation as simple as possible, so that the viewers don’t get lost inside the website and still couldn’t find what they were looking for.

● According to Google your chances of increasing the bounce rate is higher if the website takes more than 3 seconds to load. Increase the speed of page load by using a faster website host, use reduced size for images and videos, and remove irrelevant plugins.

● Try using the mobile-responsive theme that helps in engaging more users easily, and increases the traffic on the website.

● When you look for local dentist SEO services, they will ensure to provide interlinks on the website that help in providing more information to the viewers. Mostly the interlinks will lead to your blog posts or services.

2. Optimize the Keywords for Dental SEO

If a person looks for local SEO for Dental in Australia, it will display the results in Maps which holds the data you have added to Google My Business page. You need to consider several things to boost traffic through Google Maps. Optimizing Google My Business can make a great difference in the rankings, you can look at the following points:

● Verify the page with Google and see the checkmark with the word Verified in your dashboard. 

● Use the correct and consistent Name, Contact number, and address. You can add other information that can help the viewers to reach you easily.

● Follow the Google guidelines for local pages, you can see the categories that describe your website and work. The common categories that will be suggested by Dental SEO Services are Dentist, Dental Clinic, Emergency Dental Service, and more.

● Make sure to add precise and informative content in the description to get potential patients. You can mention the practice you perform, history, your educational background, and your contact details.

● Working or opening hours should be accurate and if you have any seasonal hours mention that too. Add the relevant information about the clinic as if you will be able to operate in odd hours in case of an emergency or not.

● Add pictures of the interior and exterior for the viewers this might help them find the place and know more about the place.

3. Make Blog Section

Blogging can help you deliver necessary information about your practice and use the target keywords efficiently. Updating the blog section makes the search engine review the website regularly. The following steps should be kept in mind to have a great blog section:

● Never stuff the keywords into the blog, this can lead to Google assigning your website as spam and losing its ranking.

● Follow the correct guidelines stated in the Google Webmaster Guidelines and make the content relevant to your practice.

● Ensure that the blog content is informative and precise for the readers.

● Focus on the target keywords and let them come naturally instead of stuffing them purposely.

4. Citations

The citations and links are a mohair step to increase your digital presence in the market. Citations are basically the mention of your details on your own website and then relevant directories.

● National business directories: They are used to reach a wider audience. Like you can easily create a Facebook page related to your practice as it holds viewers around the globe.

● Industry-Specific Directory: There are some medical specific directories that can be free or paid. Take benefits from such listing services and generate more traffic.

● Local Directories: These listings are based on the location of the viewer. These help to find relevant services in the nearby location on online platforms.

5. Reviews and Feedback

Reviews are the source for some patients to decide whether you provide the best services or not. People often judge the Dental Clinic based on the reviews or feedback given by other users. It plays a vital role in conversion rates and getting potential patients.

You can ask the patients to leave feedback and review the services by sending a personalized email or message.

6. Track the Website Performance

Rank in SERPs

Keep a track of your rank regularly to improve the website’s performance and know about the weaker sections if any.

Traffic

Notice the bounce rates and time duration the viewer spends on your web pages. These help in focusing on the web pages that are leading to increase in the bounce rate.

Conversion Rate

Record the conversion rate and compare it with the traffic you are getting on the website. Make necessary updates if necessary on the website to get higher conversion rates.

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TechGlobeX: SEO for Dentists: 6 Dental SEO Best Practices to Increase Conversion Rate
SEO for Dentists: 6 Dental SEO Best Practices to Increase Conversion Rate
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