5 Reasons Updating Your Old Content is Best SEO Strategy in 2021

The rankings on Google can be improved by using a strategy in which old content is updated. Creating new stuff is focused by a lot of people. But it takes a lot of time and effort to create a content of high quality. However, your website’s performance and SEO can be improved if we use a strategy in which existing pages are refreshed. Your web traffic can be increased, more conversions can be achieved and rankings can be improved if old content is optimized.

Updating Old Content

5 Reasons Updating Your Old Content is Best SEO Strategy in 2021

Today I am going to tell you how to make SEO better by updating the old content.

1. An action plan needs to be created first

An action plan has to be created by you and then any changes can be made further. Your old posts may be receiving some traffic which should be reviewed by you. The stats of your current site must be examined by you. On the basis of the traffic received you have to give priority to the blog posts that are older. Sometimes the traffic generated by old blog posts is more as compared to that generated by current posts. The visitors will leave the web page if they find outdated information in it.

2. Examine whether the new products have any similarity or relation with the older posts

It may be possible that last year you wrote a blog and now so many changes took place in the things related to it. You should check whether the services and products offered by you recently have any relation with your older blog posts. Good conversions can be achieved if older posts are updated by you. It will be better if a good CTA is added to the older posts giving information about the new services and products.

3. All the elements must be optimized

The rankings of the search engine can be improved if the blog post’s elements are optimized. The several elements to be optimized are:

A. Optimizing content by properly using header tags

Header tags are H6, H5, H4, H3, H2, and H1. The aesthetic purpose is served by these as well as text’s appearance and size are also changed by these. The way of organizing a blog post is told to the search engines by these tags.

The title of your blog post should be written in the H1 tag. The heading and subheadings should be written in H2 and H3 respectively. But it is important that H1 is used only for the title. The other tags can be used more than once as per the requirement.

If you have not done this in your older blog posts then you must update those posts by making the proper use of these tags. In this way the information can be easily understood by the readers and also your content can be easily crawled by Google.

B. Proper use of alt text

If loading of an image is failed then it is good to use alt text for it. Everything that has been contained in the image is told to the search engines by these.

C. A good meta description

On the SERPs below the title of your page, there is a brief description which is known as meta description. The information about the blog post is given to the visitors with this description. The visitors will open the page if this information seems interesting to them.

D. Use of Yoast plugin

This plugin can be used on a WordPress website. By using it you can easily add meta descriptions, page titles, and target keywords. If your older posts need some improvements regarding these elements then you have to optimize these.

E. An updated information must be included

It doesn’t matter that your content is very big. Even small content of 500-600 words can give you good results if it has all the updated and latest information in it.

4. See the content of your competitors

It is not always sufficient to produce quality content because others are also doing it. Something better needs to be done. You should open the top 5 contents on Google that are similar to yours. Then check if you have missed any important point. You will be benefited by including those points in your content which your competitors have not used.

5. Make sure that your content easy and readable for attracting the visitors

If your content is easy to understand then visitors will take interest in it and your rankings can improve. To save your precious time, you can also hire a reputed SEO agency by searching on Google like SEO Company India, SEO Company UK, SEO Company USA kind of keywords.

Your content must include several things in it:

● Vocabulary words that are more accessible

● Headers should be included

● Don’t use passive voice but the active voice should be used

● The longer sentences must be broken down into smaller parts

● Use more and more white space wherever required

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TechGlobeX: 5 Reasons Updating Your Old Content is Best SEO Strategy in 2021
5 Reasons Updating Your Old Content is Best SEO Strategy in 2021
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