Top 5 Artificial Intelligence Applications in Digital Marketing

Today, digital marketing through technology and unique tactics has made the job of marketers easy. Moreover, digital and artificial intelligence (AI) together have taken online marketing to the next level. With advanced AI features, you can see enhanced digital marketing strategies for a digitized world. To be candid, AI will bring more improvements in digital marketing such as useful customer insights, enhanced user experience, as well as customer support in real-time.

Artificial Intelligence in Digital Marketing

Digital marketing will create better results with the integration of AI. You may ask how. The integration of digital marketing applications with AI will lead to advanced results. According to an article published on Search Engine Journal, Facebook makes the best of face recognition to suggest whom you should tag in your photos. Again, Netflix leverages machine learning to customize recommendations. So let learn about some of the AI applications used in digital marketing.

Top 5 of Artificial Intelligence Applications in Digital Marketing

1. Advanced Search

These days the way people are searching for information Google has changed considerably than what was done a couple of years ago. Besides, Google has already confirmed that 70 percent of user searches originate via voice queries or just by simply pressing some button. The time has come to ask a simple question as to how advanced search techniques and AI will help marketers to churn out and boost website copy. Precisely, AI technology helps in this respect to reaching out to online visitors via advanced search methods.

With the advent of voice search, online visitors can access information easily and conveniently. These include several innovations such as Google Home, Amazon Echo, and Apple’s Siri to name a few, making simple and effortless for web visitors to search or look for products or services through voice command technology. Thanks to AI.

2. Creating Content

Though a machine cannot generate content from scratch, we do accept this fact. However, you will find specific areas where content generated by AI may prove beneficial and help in attracting visitors to your business website. It saves much of your time when it comes to SEO.

Did you know that numerous Washington Post articles have benefited with the use of AI technology, which helps in creating natural language to write data-oriented articles? Besides, several marketers today are thinking of incorporating AI to create content to pique audience interest.

3. Digital Advertising

When it comes to digital advertising, it’s that a part of digital marketing, embracing AI technology successfully. Let explain this point with the help of a suitable example. For instance, Google and Facebook ad platforms have started leveraging AI and machine learning to find customers and then take some desired action. That is why numerous ad platforms are exploiting the potential of AI in digital campaigns for enhanced advertising performance. If you want to learn how you can leverage AI in your online campaigns, consult with experts from digital marketing agency Auckland, who have decades of experience in the field.

4. Chatbots

Chatbots is the latest craze now and many brands have adopted it in applications such as WhatsApp and Messenger. Besides businesses, people use chatbots to communicate with their family or friends.

Chatbot technology has made automating the replies to customers’ frequently asked questions (FAQs) simpler and effortless by offering them with a method to look for products/services that want. A chatbot is powered by innovative technology such as AI to reply to open questions. Moreover, these bots make the best use of natural learning processing as well as machine learning to discover the correct answer.

Again, digital marketing when incorporated with AI provides enhanced results. Besides, businesses use numerous applications and look forward to including AI for enhanced efficiency and performance.

5. Web Design and User Experience

Did you know that web design is also feasible with AI, besides voice search and online advertising? Though businesses hire web designers to create websites, currently, you will find an application known as Grid that helps in designing web pages in little time using AI technology. When it comes to the price, it is matchless as well.

If your web pages are not user-friendly, visitors will not stay on your website for long. That is why great user experience (UX) plays a crucial role in web design. It will help to keep visitors on your website, spending more time on your home page, products, or service pages. By evaluating loads of information on one user, AI technology has the potential to display content, which is apt for every user.

Final Words:

The application of AI technology in digital marketing has many benefits including customer service in real-time, enhanced results, time and money savings, automation, useful insights to monitor consumer behavior, more accuracy, safe data, and sales opportunity. Both digital marketing and AI will lead to extraordinary results to your businesses provided you use the right strategies. AI would bring more innovations in the digital landscape in the days to come. Are you using AI in digital marketing?

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TechGlobeX: Top 5 Artificial Intelligence Applications in Digital Marketing
Top 5 Artificial Intelligence Applications in Digital Marketing
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