5 Smart Ways to Create High Authority Backlinks for Your Website

How do you rise above your competition when it comes to boosting your search rankings? For many years now, digital marketing has utilized backlinks for this purpose. Then again, every now and then, new trends and advancements have search engines such as Google step up their game in this arena. But not any backlinks will do in creating high-quality webpages. Do you tend to spam your webpage with a massive number of backlinks each day or week? This sends the wrong message to Google, showing you are not investing enough in quality content.

Create High Authority Backlinks

Despite the changes that Google has imposed, good quality backlinks remain to be among the best ways to boost your search engine rankings. This strategy continues to be relevant up till now. As a blogger and as a content creator, your primary focus should be to obtain authoritative links. A link building agency called Healthy Links says "Getting authoritative links is the most surefire way to place yourself up in search engine rankings in 2020".

5 Smart Ways to Create High Authority Backlinks for Your Website

Here are some of the best ways to collect high-quality links discussed in this article:
  1. Creating free resources with valuable content.
  2. Using free online PR.
  3. Writing the type of content your audience needs.
  4. Working with social media influencers in your niche.
  5. Understanding when and how to post your guest blogs.
Let’s get started, shall we?

1. Creating Free Resources with Valuable Content

The Internet persists on being an auspicious place because it provides everyone with free access to a world of information. At no cost, you can have your needs and queries satiated. Using your online platform to provide resources to your viewers without any charge undoubtedly attracts traffic to your content and at the same time invites other bloggers and content creators to link to it. This is mainly because of the enormous benefit it offers to people.

What free and valuable content can you publish as a content creator? Other than blog posts, these may be e-books, articles, reports, and videos, among others. You have to see to it that the content you create is of good quality and genuinely beneficial to attract other bloggers to link to your webpages.

2. Using Free Online PR

In the real world, relations are very profitable for a business. It allows businesses as well as groups and individuals to create and convey the image that projects their values and the message they want to communicate.

In digital marketing, online PR is a crucial tool, too. There are various online channels you can use to implement this strategy as a content creator, and some of them are blogs, websites, and social media, etc.

According to your preference and purpose, you can create an image that embodies your personal or business brand. Consider that the use of free online PR is for you to deliver a long-lasting impact by way of the image that you create.

You can communicate valuable information through free online PR, wherein you will be able to generate all kinds of backlinks that will lead new customers to your online platform. There will be more audience for your content, and you will be able to establish credibility.

3. Write the Kind of Content Your Audience Needs

Basically, it would be best if you created content gaps. What are the content gaps? These are the first steps in creating content that delivers an impact to the lives of your readers to help increase your chances of ranking higher in search engines.

In the same manner, these gaps, having been filled with good quality content, encourages other writers, bloggers, and content creators to replicate your piece and link back to it. This creates backlinks to your page directly.

Note that when bloggers and content creators of the same niche replicate your content and link back to you, search engines will regard the backlinks as being authoritative and reliable.

4. Work with Social Media Influencers

Influencers are the people or entities that have taken the digital world by storm. They stand as one of the largest and highly profitable businesses on the Internet. Their fan following is massive, and their power is indeed extreme in terms of swaying their audience. Likewise, these entities can be an approachable stakeholder.

How do you generate authoritative backlinks via this avenue? Among the ways that you can work with influencers is to pay them for guest posts. You can ask for sponsored posts or create value and good quality content that they will want to promote without gaining an advantage for it. Such links or websites, being able to generate high organic traffic will boost your content that in turn, guarantees that relevant traffic is being directed to your page.

5. Choose When and How to Post Guest Blogs

Do you need to write tons of guest posts per month so that you will get plenty of backlinks that promote your content? The truth is, NO. What you ought to primarily take into account is to know who you are approaching about this endeavor.

Other crucial aspects are to determine the manner and the kind of post that you want to do, and when to correctly post it. When Google sees the same backlinks from numerous guest posts in the same week, it will flag it as spam. As a result, the search engine will not promote the content that is being linked to it.

By far, the practical strategy is to choose a selected number of blogs, websites, and influencers that have high traffic and are relevant to your content. Post your content in gaps to ensure it doesn't flag whatever algorithms there are of the search engine.

Conclusion:

You don’t have to concern yourself with creating loads of content to get the right backlinks to your pages. Focus on creating good quality and valuable content and publish them on the most promising places online. Make sure to create an impact by conveying the right image and message of your brand, publish useful content that your audience needs, collaborate with influencers, and know the proper timing and manner of guest posting.

These simple yet practical and effective strategies can go a long way in getting the most authoritative links that will lead to vast and quality-driven traffic to your online platform.

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