Top 4 Ways to Improve Millennial Marketing Strategy by Businesses

Navigating the world of marketing in today’s rapidly changing technological sphere can be frustrating and confusing. However, there is a gr...

Navigating the world of marketing in today’s rapidly changing technological sphere can be frustrating and confusing. However, there is a group of professionals flowing just as rapidly into the workforce that has been using social media platforms to market themselves and their own products for the vast majority of their lives: Millennials. Learning how to tap into this marketing potential can help you to take your business to the next level. As you develop your new marketing strategy, take some time to incorporate these ideas into your model.

Top 4 Ways to Improve Millennial Marketing Strategy by Businesses

1. Diversify Your Team

A great suggestion made by performance marketing expert Eyal Gutentag is to break from the usual rhythm of large teams with one main manager. By creating smaller teams that work more on a peer basis, you’ll allow people to voice their opinions that might not have previously had this ability. As your marketing millennials take ownership of their teams and their voices, they’ll be more driven. If you give a millennial a spotlight under which to stand, they’ll find a way to stand out. In turn, your company will reap these benefits.

2. Encourage Disruption

A frequently highlighted attribute of the millennial generation is their lack of focus. Growing up in a world of instant gratification leads to a group of people that need constant stimulation to stay interested. In millennial management, you can use this to your advantage. Instead of expecting your employees to do the same the day in and day out, foster a constantly changing workday. This format will disrupt your millennials' expectations forcing them to learn new skills while keeping them interested. Having a team of individuals that wants to constantly change and learn is not a negative thing, you just have to learn how to keep their attention. As the world of social media marketing is constantly evolving, so should your team.

3. Create a Culture

It’s possible that you love the idea of unlocking the power of the millennial mind, but you don’t know how to attract this type of individual. In that case, you’ll want to think about creating a workspace culture that is attractive to the millennial mindset. This generation is known to be morally motivated and tends to look for work with companies that promote their same ideals. It is important to come up with a set of ideals that your company stands for. By then becoming an active player in your community in ways that promote these ideals, you will be able to create the type of company culture that millennials look for. Try to pick something that ties into the type of company you have, and follow through on it, or it could reflect poorly on the business.

4. Promote Work-Life Balance

For most millennials, a job isn’t all about making a ton of money. Everyone has to make enough money to be comfortable in their lifestyle, but you’ll find that many people are looking for a company that can provide work-life balance. Being able to take frequent vacations, having a flexible work schedule, or being able to work remotely are all examples of things that can make a company more enticing to work for. Luckily, these factors are also great ways to create a more productive workforce. Employees that feel that they are not trapped or overworked are more likely to create outstanding marketing work and be more productive in the time they spend working.

While millennials have been pointed to as an incompetent generation, this is a misnomer. In fact, if you create a diverse team of millennials and learn to manage them appropriately, the millennial generation can be a powerful marketing force to reckon with.