Instagram Graphics: Top 6 Design Tips and Best Practices

Content creation is the heart and the soul of a business. But when it comes to the actual user consumption, it is a very different ball ga...

Content creation is the heart and the soul of a business. But when it comes to the actual user consumption, it is a very different ball game altogether. There are two words that are defining the marketing of goods, products, and services globally; "Social Media". Social media has over 3.8 billion users worldwide, and it's a number that still has the potential for enormous growth. So, the entire premise of this post is based on a clear fact that as a graphic designer, your niche is right there on the social media platforms.

Instagram, according to graphic designers, is a vital tool when it comes to making the right sales pitch directly to millions of design followers and enthusiasts. Here is what the experts think about using Instagram to further their business goals.

Top 6 Instagram Graphics Design Tips and Best Practices

1. Determine the goal at the start

It all starts with determining the goal for which you will use social media platforms. This will allow you to design in a set direction for the entire creative endeavor. Keep in mind that the competition is fierce and quite cut-throat. You can never please all your audience, but it's okay when you are able to reach them. There are a few questions that you need to ask yourself, and these are as follows.

● Your target audience for the design.
● Your ideal customer.
● The social media sites your customers frequently use.
● The device your target audience uses to view the posts.
● Questions regarding the emotions you want to evoke in your audience and the actions you need them to take.

2. The size is important

One of the first and foremost tips regarding social media is sizing the image. Keep in mind there are different specifications according to the platform in question and the type of file. So, depending upon the carousel image, photo album, or the gif image file, the image dimensions will need adjustments. So, learning to resize without compromising on the image quality or the pixel ratio of the file is crucial.

3. Messages can be spread visually

Instagram is a visual media, and it is essential to understand that most users scroll through social media slightly distracted. Therefore, images play a vital role in conveying a message faster than the written word. So, aim for minimal text to capture the attention of your users. Here is a scientific fact for you; human beings can recall around 55% of the data when relevant information is provided through pictograms and infographics. It is rather like preserving a snapshot of the memory. This is the sole reason for the popularity of Instagram and what image artists, illustrators, and graphic designers are choosing to leverage for their benefit.

4. Good design requires good contrast

Here is an expert tip to beautify any design naturally. Behind every good design, there is a good contrast, and this means all you need to do is find the right balance when you are combining colors to create palettes and ideas. When you get it right, you can surely be a "scroll-stopper." Use the color wheel to your advantage and design based on colors that are usually at the opposite ends of the spectrum. This will allow you to design the most eye-catching options with the perfect blend of contrast. Also, avoid using the color scheme of the social network platform itself as often a post that is very similar to the interface tends to get lost while scrolling.

5. The visual identity of the business

Your business will quite obviously have a visual identity from the design of the logo to the font style and size of the brand name. Keep in mind that you need to study the visual identity of your business at the start. This will be like your branding guide when it comes to designing new items. Usually, simple graphics with unique color schemes work the best, but you can brainstorm for ideas and styles that you find attractive.

6. Organization and consistency

These are the two pillars of social media. You need to be organized. This goes a long way in getting the beautiful results at the end of a campaign. Making sure that your posts follow a specific theme depending on the weather, holiday seasons, or in and around any event or festivity is the best way to keep your followers engaged. This is where planning the feed comes into play. Keep in mind the fact about consistent, high-quality posts as this is what defines the proficiency of a profile. Also, new posts like behind-the-scenes, making-of are instant crowd pullers. You can even acknowledge up and coming events or programs on your page.

You can easily get engaging followers on Instagram, getting a higher number of followers, likes, and comments by availing services of professional social media marketing agencies, etc. Use the tips mentioned above to build the perfect profile to integrate with your graphic designing career. All the best.