5 Powerful Ways to Create a Brand Identity and Brand Yourself

If there’s a single lesson to learn from the ongoing health crisis COVID-19 that has shifted the focus of the world, that would be the fick...

If there’s a single lesson to learn from the ongoing health crisis COVID-19 that has shifted the focus of the world, that would be the fickle nature of your business position in the eyes of your market. One moment, you’re on top of the world, selling more than ever, engaging successfully with your customers, eagerly posting on social media, and at the very next, you’re transitioning to a remote work model during coronavirus pandemic, trying to make ends meet, and pushing to preserve your brand reputation.

Truth be told, not all circumstances need to be so drastic to challenge your brand. In fact, all it takes is a new player in your industry to make waves, and you risk losing your position due to unexpected competition. All in all, the rules of pure business survival continue to change every day, which in turn means that you need to ensure your own stability through different strategies and means. Here, we’ve compiled a few brand-essential tips that enable your business to persevere despite these fluctuations, no matter what causes the turmoil.

Top 5 Ways to Create a Brand Identity and Brand Yourself

1. Build the basis with your purpose and promise

In order to move to following trends or even setting new ones, your brand first needs a powerful foundation based on what your core purpose is and what promises you make to your audience, much like your vision and your mission.

Your logo, slogan, taglines, and all other brand elements need to be in line with those core messages and values that you’ve set. If they are not, then you need to go back to the drawing board and create a brand identity that will retain its substance no matter what trends may come.

2. Embrace trends and stay with the tide

Being true to your values is one thing, but completely neglecting market fluctuations is completely another. While not every brand can benefit from every possible trend, in the same way, every business can certainly recognize the potential in industry-specific trends and generate more engagement and interest from those trends and changes.

If you look at Amazon and similarly large retailers and brands, you’ll see that as soon as personalization became a “thing”, they’ve not only recognized its potential, but they’ve mastered it and turned it into such an art form that it became a lesson for other businesses. They use mounds of data to target individual customers, tailor the store’s presentation, and present specific offers that will appeal to that individual. In much the same way, every brand should recognize a worthy trend while simultaneously retaining its core identity throughout the process.

3. Recognize new content needs

A modern brand should be able to express itself through a wide array of outlets and content formats. Since a typical modern customer does require diversity and will interact with your brand through videos, imagery, and storytelling, you should leverage all available formats to present your brand and make it more engaging for your customers.

For example, the experts specialize in visual content in various formats, be it transforming your articles into infographics or crafting eBooks from scratch. Allowing professionals to diversify your content portfolio means you can enrich your strategy without abandoning your brand identity. On the contrary, by presenting your brand through these visually appealing formats, you have a unique opportunity to strengthen your brand identity in the eyes of your demographic.

4. Tap into audience feedback

Your marketers and their ongoing effort to collect information through a variety of analytics tools are both vital for understanding the perception of your brand and its many outlets. How else would you improve your Facebook page than by looking at the built-in analytics of your posts and content as well as follower engagement? That alone is not the only way to sneak a peek into your audience’s perception.

In fact, you can create targeted surveys and seek feedback directly from your existing client base on how you can improve your brand. The more specific the questions can be, the more insightful the answers might reach you. In the same way, you wish to generate customer reviews for each individual product or service they get from you, you should carve out a strategy that is focused on obtaining feedback regarding your brand.

5. Monitor, analyze, stay consistent

The only way to stay true to your brand while at the same time making sure you follow the market changes is to continue learning constantly. Pure customer data, explaining their behaviors, their preferences, their purchase patterns, and brand interest, all of it helps any business understand exactly how the brand fits into their life.

While your core values remain intact, you can mold how you present them to the world, to ensure that your audience can always understand the message you wish to convey. Simply put, ongoing analytics and brand audits on a regular basis are vital to stay on the right road.

The market will inevitably change, but the core of your brand should remain steadfast in the face of those changes, while you ensure your brand presentation across all channels sustains enough flexibility to embrace new trends and accommodate new customer preferences. That should be deeply embedded within your brand promise, without compromising your brand essence. It takes time to create a brand that perseveres, and challenges are an inevitable part of that creation – so embrace them and the market will recognize the unparalleled value you bring to the table.