How to Use Instagram for Small Business | Instagram Marketing Tips

Instagram is a go-to app for small businesses and marketers. This rapidly growing mobile app offers a lot of opportunities for booming star...

Instagram is a go-to app for small businesses and marketers. This rapidly growing mobile app offers a lot of opportunities for booming startups and ideas, and that too free. From feed to stories, and IGTV to Live session, this app has acquired what it takes to be a favorite platform for online markers. Instagram offers a lot of benefits and features for marketers to make the best use of it.

5 Steps to Master Instagram Marketing for Small Business

1. Create a Business Account

Instagram offers regular and business accounts. Marketers can make use of a business account. There are so many benefits of switching to a business account. Instagram offer their business account users a lot of advantages in the form of data and information. You can collect data, including reach, impressions, and website clicks, by using an Instagram business account. Moreover, it allows you to see each post-performance by letting you know the number of views, likes, and saved posts.

With a business account with more than 10k followers, you can add “swipe up to shop” feature in stories and take your viewers directly to the website. A business account also offers seamless ad creation directly from the app.

2. Add a Story

Instagram stories are a powerful tool for everyday marketing. They are short and vivid. They take less of the viewers’ time and spread around the targeted message. Marketers can make use of stories in multiple ways. They can be used both for formal and casual content. Social media marketers use this tool to share behind the scene efforts and struggles through Instagram stories. Also, proper advertisement content is shared through stories. Using hashtags ad location pins in stories make it reachable to more audience. Both small and large scale businesses use IG stories for marketing their product. For instance, if you own a home-based clothing business, or a custom web app development company, you can use IG story to spread around your message.

3. Use Free Instagram Tools

There are several apps that offer a wide variety of free tools for different social media channels. You can schedule posts, edit images, and create videos. These tools allow you to stand out among other Instagram users and marketers. Instagram is an image-centric social media and requires you to engage your audience with attractive pictures. Displaying images and videos on a regular basis at appropriate intervals helps you to manage and sustain your Instagram business account. This is undoubtedly a challenging task, but with the right tool in hand, you can definitely update quality content and keep engaging your audience.

4. Reach Out to Influencers

Instagram is a user-centric user-leading app. you can bring a change to your business by making people aware of your products and its benefits. To do so, you need to reach out to Instagram celebrities or Influencers. Instagram Influencers are those popular accounts on Instagram who has acquired a large following, and they set inspirations for people around them.

Through Influencers, you can increase the popularity of your business on Instagram fast. You can ask Influencers to use and review your product and service in exchange for some free products or gifts. You can help your business and introduce it to your potential customers. It helps you acquire a new audience, and as a result, it boosts your brand’s awareness. If you create and manage an effective social media marketing strategy, you can take your business to new heights with Instagram.

5. Create Sponsored Ads

Instagram shares data with Facebook, and it can be counted as one of its most useful best features. Consequently, Instagram helps your business to use social media analytics, and geographic targeting to cater to your customers just as Facebook does. If your potential users are among specific age and location, you can also target those users by using Facebook Ads Manager.

Moreover, you can always control your ad spend by keeping it in a budget. Lately, Instagram also offers a feature that enables users to run multiple ads and add colors to the advertising experience in a unique way.

Before sponsored posts go live, users who already follow you could see the latest updates and posts. Now, brands and small businesses can pitch sponsored ads to anyone around and increase the brand’s awareness.

You need to smartly decide what type of content you should use in your ad campaign. It is advisable for you to use content that invokes your audience to take action. Taking action here refers to clicking on the post and perform the desired action, like visiting the original account or website. The good idea is to use the most-liked and well-performing posts for your sponsored ads. Use a mix of images, videos, and dynamic ads to achieve engagement from users. You can also hire any reputed and best Instagram growth service for growing safely in 2020.

Conclusion

Use all of the above-mentioned strategies to make your marketing game strong. You can also run contests, competitions, giveaways, meetups, and other activities to keep your audience engaged. Instagram is a strong social media platform with over 800 million monthly users, and it has become the go-to place for gaining traction by image sharing. If you still have not started using this social media channel to promote your products and services, you should start it.

However, you are always advisable to test and try posts before you use them on your feed or as the story. Keep track of your engagement metrics and follower count to understand what kind of posts and activities is most suitable for your business.