Top 7 Landing Page Optimization Best Practices to Improve Conversions

You have started a new business and got a brand-new website for it. You started posting content and promoting it. Soon, you manage to attra...

You have started a new business and got a brand-new website for it. You started posting content and promoting it. Soon, you manage to attract a few visitors to your website, which starts increasing gradually. Despite attracting thousands of new visitors every month, your website conversion rate is dismally low. This makes you wonder what the main reason behind it is. There could be various reasons for it.

Top 7 Landing Page Optimization Best Practices to Improve Conversions

You might be attracting the wrong traffic to your website or your website navigation is too complicated which is why your website visitor is unable to find the information they want. That is why it is important to choose the right web design agency. One of the main reasons could lack landing page optimization. You don’t have any landing page on your website or even if you do have one, it is not optimized for conversions.

Here are some of the reasons why you should take landing page optimization seriously.

• Lower customer acquisition cost
• Attract more customer
• Maximize the value of your ad spending
• Achieve a higher conversion rate

In this article, you will learn about seven landing page optimization tips that will help you convert more visitors into paying customers.

1. Keep It Simple

You don’t want to overwhelm your website visitor with a landing page that is cluttered. It will confuse your website visitor instead of persuading them to click on the offer and convert. That is why it is important that you keep your landing page as simple as possible. Use a lot of whitespaces and surround elements you want your visitors to focus on with whitespaces. This will give your landing page a clean look which can reduce the chances of confusion.

More importantly, your website visitors will focus on the offer in a much better way. Choose a background that does not distract the user. It should highlight key elements on the page so it can easily be visible to your website visitors. Avoid using too many different colors on your landing page, as it might make it look unprofessional.

2. Speak in the Voice of Your Customers

When you are writing copy for your landing page, put yourself in the shoes of your customer. Use a tone and voice that customers can easily relate to. Speak in the language of your customers. To do this smartly, you will first have to do some research about your buyer persona. The more you know about your visitors, the better you can target them with your landing page copy. Know about their biggest problems and points and craft a copy that offers them a solution to these problems.

3. Be Consistent with Your Messaging

Whether it is your ad or a landing, your message should be consistent. If there is a disconnect between what your ad promises and what your landing page has to offer, you will never be able to achieve your conversion goals. When a user sees your ad and clicks on it, they have made up their mind about what to expect from your landing page but when your landing page offers something else, it will put them off. As a rule of thumb, both your ad and landing page should complement one another instead of moving in different directions.

4. Use Multimedia

A picture is worth a thousand words and a video is worth a million words. Including multimedia such as images, videos and animations cannot keep the audience engaged but it also helps you to evoke emotions that can influence decisions. When you are using an image, make sure it aligns with your message and tells the visitor what the landing page is all about.

Avoid stock images and optimize images so that it does not take ages to load and hamper the overall user experience. According to EyeWideDigital, adding a video to your landing page can increase conversions by 80%. Use the video to tell the story. People love stories and connect with them. Create a video that is short and interesting. Hook the viewer in the first few seconds and then deliver the message.

5. Social Proof

What do you look for when you have to buy a product online? You read reviews and see the ratings. In the same way, your landing page visitors want some evidence that proves that you are a credible source. You will have to build trust and credibility. This would only be possible if you include social proof on your landing page. Whether it is a number of satisfied customers, Facebook fans, Twitter followers or YouTube subscribers, mention it on a landing page. This will make it easy for you to convert visitors into leads and eventually paying customers.

6. Include a Call to Action

Are you using “Submit” or even worse “Click Here” as your call to action? If yes, then it is time to change. Call to actions can make or break your landing page. A boring call to action can increase your bounce rate and a killer call to action can drastically increase your conversion rate.

Here are some of the guidelines you must follow when choosing a call to action for your landing page.

• Use contrasting colors so that your CTA stands out from the landing page
• Have one CTA on your landing page because using multiple CTAs on your landing page can confuse your landing page visitors
• Use words that appeal to your visit such as “Sign Me Up”, ”Grow my traffic”, ”Send me a quote”
• Personalize your call to action

7. Test, Test, Test

Test everything on your landing page, whether it is the color, text, images, and buttons. Experiment by changing the positioning of forms on the landing page and see how it works. Similarly, you can change the color of the buttons, experiment with different images and analyze how it will impact your conversion rates. Once you find a combination of elements that works great as far as conversions are concerned, stick to it.

Which landing page optimization best practices do you use? Which one is your favorite? Feel free to share it with us in the comments section below.