19 Critical eCommerce Website Mistakes to Avoid Before Selling Online

Those wanting to create an online store should know that it is going to be a real challenge. An eCommerce website is not your regular run-o...

Those wanting to create an online store should know that it is going to be a real challenge. An eCommerce website is not your regular run-of-the-mill site with standard features, but an amalgamation of the right design, essential functionality, superior browsing and navigation that sets it apart from the rest. As your eCommerce business grows, you also need to ensure your site doesn’t become too cumbersome to manage.

Thus, if you have decided to build an online store, then it pays to know about the common eCommerce mistakes to avoid. This will set you on the path to long-time success. The few eCommerce mistakes that business owners should avoid includes.

Lack of Research

As mentioned above, creating an eCommerce store is not an easy task to accomplish. If you have not done enough research about the eCommerce market, then you have set yourself for failure even before you have started. By doing in-depth research about your niche, you’ll have a blueprint of what needs to be done, and what pitfalls to avoid. Thus, make sure that you do comprehensive research before you undertake this massive venture.

Not Making Your Website Responsive

If you look at the mobile eCommerce statistics, you’d notice that mobile eCommerce accounts for 34% of total eCommerce sales, which is huge. Hence, if your website is not responsive, then you’ll be losing out to your competitors. As such, to avoid this, make sure that you create a responsive (mobile-friendly) eCommerce website that is easy to access from all devices and browsers.

Slow Website Speed

This is one of the major reasons why most websites fail. Optimal website speed is important from both users as well as the search engine perspective. Sluggish site speed will not only lead to a higher bounce rate but will also impact your ranking. Thus, make sure to optimize your website speed to boosts conversion.

Not Having Enough Budget For Digital Marketing

Once the website is live, you need to focus on digital marketing to improve site visibility and to generate leads. Some of the digital marketing strategies that you need to invest in include SEO, social media, email marketing, among others. This will help you drive organic traffic to your site, and help boosts ranking on the search result, which will help increase the ROI.

Conclusion

With the right guidance and by following the best practices, you would be able to create a well-optimized online store that’ll help you yield better returns. Thus, check out the Infographic below developed by "Hosting Clues" to know what common eCommerce mistakes to avoid, and go build an eCommerce site that is loved by all - users as well as search engines!

Top 19 Critical eCommerce Website Mistakes to Avoid Before Selling Online