Today businesses have more access to their customers. The internet, personal computers, and mobile devices have made it easier to reach out...
Today businesses have more access to their customers. The internet, personal computers, and mobile devices have made it easier to reach out and build direct relationships. Survey apps are playing a crucial role in helping businesses make these connections.
Survey Apps and Their Business Functions
Survey apps are software platforms designed to distribute electronic surveys with various types of questionnaires and collect the digital answers. For most companies, survey apps are a crucial part of developing a customer-centric business. Here are some reasons for businesses to consider survey app development:
Real-time Research and Data Analytics:
Survey apps are helping businesses gather information in real-time. Businesses can analyze the data to make faster decisions. For example, surveys can help grocery stores reorganize their shelves. Previously, even if they collected data through paper surveys, it would have taken months to gather the information and organize it into a comprehensible format. With survey apps, it’s possible to gather and analyze data almost instantly.
Better Product Feedback:
Survey apps allow businesses to get more granular with their data. If a business wants to target a particular product, they can find out what their customers like or dislike about it. Granular feedback means businesses can add and remove features with more confidence.
Test Drive New Ideas:
Testing a new concept or product takes time. Businesses are often wrong about what features or pricing points will appeal to customers. Survey apps take out the guesswork. Collecting data helps companies gather information about the prospects of a new idea or product.
Centralized Data Gathering:
Collecting data is a time-consuming and labor-intensive process. As businesses grow, it becomes harder to spread relevant data across the organization. Survey apps collect information digitally. So it’s easy to centralize the data and then distribute it to the whole organization. Everyone is on the same page. Also, the process is faster and less error-prone.
Reduced Costs:
Paper-based surveys are expensive. It requires collecting the paper, entering the data and verifying the accuracy of the information. The time and labor spend to gather the information can add up. Survey apps automate the process and require smaller teams for data management.
Reach a Larger Audience:
Getting customer feedback is always a challenge. People are more willing to take a digital survey on their mobile device than jot down information on paper. So businesses have a chance of getting information from a larger set of customers.
Monitor Customer Satisfaction:
Assessing the relationship with customers has always been a cornerstone of good business practice. Survey apps make it easier to understand how the end-users feel. Businesses can integrate survey apps into the customer relationship management (CRM) software to make it an automated process.
Human Resources Tool:
Besides using survey apps to get customer information, businesses are using it to gain insights into their own workforce. Human resources are running employee satisfaction surveys to gain insights.
Main Features to Consider During Survey App Development
The survey app market is competitive. Also, there are free options like Google Forms and Ninja Forms. So your survey app needs to stand out from the competition. Here are some key features that your survey apps should use to distinguish it:
Questionnaire Styles:
The question types you choose for your survey app will depend on the market you are targeting. There are various styles of questionnaires. You can design your app to provide single or multiple answers. If you want to provide open-ended questions, then the backend of your application need to be able to process the text information. You also have other options like drop-down lists and rating scales to collect data. If you are designing your survey app for general use, you might want to incorporate multiple styles. But if you are targeting a particular market, you can limit the options to concentrate on relevant question types.
Conditional Branching Option:
Your survey app can provide skip logic feature. With skip logic feature, surveys can skip questions and ask different ones depending on the respondent answers. It gives users the option to create conditional branches for their survey. As a developer, it will be more challenging for you to design such an application. But the extra work can pay off as your app will provide the option to gather information from more tailor-made surveys.
Templates and Usability:
The usability of a survey app is crucial. If your survey app is too complex to use, it can turn customers off. But at the same time, you want to provide as many features as possible. Templates provide a nice compromise. You can use templates to help users run complex data gathering efforts. They don’t have to design the surveys from scratch. It will provide a better user experience. Also, make sure the data can be extracted easily and exported into other formats like spreadsheets or PDFs. Compatibility with other platforms will make it more likely to be used.
Data Analytics:
For survey apps, data analytics is a place to shine. Collected data is useless if it can’t be interpreted. Data analytics takes the information and organizes it into a more understandable format. Your survey app can slice and dice the data in multiple ways. It can have options to summarize data trends, find keywords, look into demographics, and more. It can present it in colorful graphs or table formats. Your survey app's data analysis and presentation features will determine the success of the application.
Special Considerations for Mobile Survey Apps
Nowadays, most people use their mobile devices to stay connected. If you are designing the app to target mobile users, you need to consider a few issues:
Design around visual real-estate limitations. The mobile screen has limited space. So your questions should have character limits. Your graphs and tables should be designed to fit the small screen.
Target more engagement. Users carry mobile devices with them. While a desktop survey might be a one-shot affair, mobile surveys can create more engagement through features like push notifications and location-based questionnaires. It can improve response rates and provide more accurate data.
Survey Apps and Their Business Functions
Survey apps are software platforms designed to distribute electronic surveys with various types of questionnaires and collect the digital answers. For most companies, survey apps are a crucial part of developing a customer-centric business. Here are some reasons for businesses to consider survey app development:
Real-time Research and Data Analytics:
Survey apps are helping businesses gather information in real-time. Businesses can analyze the data to make faster decisions. For example, surveys can help grocery stores reorganize their shelves. Previously, even if they collected data through paper surveys, it would have taken months to gather the information and organize it into a comprehensible format. With survey apps, it’s possible to gather and analyze data almost instantly.
Better Product Feedback:
Survey apps allow businesses to get more granular with their data. If a business wants to target a particular product, they can find out what their customers like or dislike about it. Granular feedback means businesses can add and remove features with more confidence.
Test Drive New Ideas:
Testing a new concept or product takes time. Businesses are often wrong about what features or pricing points will appeal to customers. Survey apps take out the guesswork. Collecting data helps companies gather information about the prospects of a new idea or product.
Centralized Data Gathering:
Collecting data is a time-consuming and labor-intensive process. As businesses grow, it becomes harder to spread relevant data across the organization. Survey apps collect information digitally. So it’s easy to centralize the data and then distribute it to the whole organization. Everyone is on the same page. Also, the process is faster and less error-prone.
Reduced Costs:
Paper-based surveys are expensive. It requires collecting the paper, entering the data and verifying the accuracy of the information. The time and labor spend to gather the information can add up. Survey apps automate the process and require smaller teams for data management.
Reach a Larger Audience:
Getting customer feedback is always a challenge. People are more willing to take a digital survey on their mobile device than jot down information on paper. So businesses have a chance of getting information from a larger set of customers.
Monitor Customer Satisfaction:
Assessing the relationship with customers has always been a cornerstone of good business practice. Survey apps make it easier to understand how the end-users feel. Businesses can integrate survey apps into the customer relationship management (CRM) software to make it an automated process.
Human Resources Tool:
Besides using survey apps to get customer information, businesses are using it to gain insights into their own workforce. Human resources are running employee satisfaction surveys to gain insights.
Main Features to Consider During Survey App Development
The survey app market is competitive. Also, there are free options like Google Forms and Ninja Forms. So your survey app needs to stand out from the competition. Here are some key features that your survey apps should use to distinguish it:
Questionnaire Styles:
The question types you choose for your survey app will depend on the market you are targeting. There are various styles of questionnaires. You can design your app to provide single or multiple answers. If you want to provide open-ended questions, then the backend of your application need to be able to process the text information. You also have other options like drop-down lists and rating scales to collect data. If you are designing your survey app for general use, you might want to incorporate multiple styles. But if you are targeting a particular market, you can limit the options to concentrate on relevant question types.
Conditional Branching Option:
Your survey app can provide skip logic feature. With skip logic feature, surveys can skip questions and ask different ones depending on the respondent answers. It gives users the option to create conditional branches for their survey. As a developer, it will be more challenging for you to design such an application. But the extra work can pay off as your app will provide the option to gather information from more tailor-made surveys.
Templates and Usability:
The usability of a survey app is crucial. If your survey app is too complex to use, it can turn customers off. But at the same time, you want to provide as many features as possible. Templates provide a nice compromise. You can use templates to help users run complex data gathering efforts. They don’t have to design the surveys from scratch. It will provide a better user experience. Also, make sure the data can be extracted easily and exported into other formats like spreadsheets or PDFs. Compatibility with other platforms will make it more likely to be used.
Data Analytics:
For survey apps, data analytics is a place to shine. Collected data is useless if it can’t be interpreted. Data analytics takes the information and organizes it into a more understandable format. Your survey app can slice and dice the data in multiple ways. It can have options to summarize data trends, find keywords, look into demographics, and more. It can present it in colorful graphs or table formats. Your survey app's data analysis and presentation features will determine the success of the application.
Special Considerations for Mobile Survey Apps
Nowadays, most people use their mobile devices to stay connected. If you are designing the app to target mobile users, you need to consider a few issues:
Design around visual real-estate limitations. The mobile screen has limited space. So your questions should have character limits. Your graphs and tables should be designed to fit the small screen.
Target more engagement. Users carry mobile devices with them. While a desktop survey might be a one-shot affair, mobile surveys can create more engagement through features like push notifications and location-based questionnaires. It can improve response rates and provide more accurate data.
COMMENTS