Effective Ways to Use SMS Marketing, SMS Campaigns and Reminders

Retail sales continue to grow at a phenomenal rate. Retailers are turning to traditional and online advertising and marketing techniques to...

Retail sales continue to grow at a phenomenal rate. Retailers are turning to traditional and online advertising and marketing techniques to attract new consumers to their products and services. In today's competitive global market, SMS marketing and SMS campaigns can give a business a cutting edge over competitors and rivals.

Why Focus on SMS Marketing?

SMS remains the most widely used messaging tool in the world. Regardless of how often users use other apps, almost all mobile phone users still rely heavily on traditional text messages for communication. 

Mitto provides the tools necessary to build and carry out direct text messaging campaigns. With this effective tool, users can take full advantage of the SMS advertising power.

How powerful is SMS Marketing? Marketing texts have a 98% open rate, which exceeds the level of interaction you could hope for with an email campaign by more than four times. SMS also has a 30% response rate, making sending them one of the most effective ways to spur customer action. 

Are customers willing to give up their phone numbers? 91% consider it reasonable to agree to receive texts from brands or retailers they know. This means you can use this tool to send SMS reminders to shoppers about an upcoming promotion or remind them to finish purchasing the items abandoned in their cart. You can even consider setting up a sequence of messages designed to get them in the door or on your website to make a purchase.

Why Use SMS Campaigns to Bring in Shoppers?

The tool provides an SMS gateway that you can use to set up a campaign. You can schedule messages, send them in bulk, and automate replies. 

You can schedule messages and let the system send them out automatically. This means you can concentrate on writing the text, perfect your promotional message, and set the transmission time so that you can move on to other tasks. 

Additional SMS Features

Also, the autoresponder feature will allow you to set a sequence of messages, which the recipient can trigger with a simple response, or they will automatically receive reminders about your promotions at regular intervals during the campaign. 

The SMS gateway also allows you to segment your contact lists. With different lists for unique SMS sequences, you can target specific customer groups with promotions, offers, or reminders. 

Marketing campaigns can have high stakes. One of the most valuable features this SMS gateway provides is the ability to assess campaign performance in real-time. With these insights, you can see which messages and promotions are driving interaction. With these insights, you can optimize the campaign quickly so that you can maximize your marketing efforts. 

Our services work for both one-way and two-way messaging. 

● One-way messages will likely carry most of the weight during your SMS campaigns. These are typically used for coupon codes, sale reminders, and promotions. 

● Two-way messages are useful in some instances, such as for getting customer feedback after a sale. Service businesses may use these to send SMS reminders for appointments and allow the recipient to respond or reschedule. 

With SMS API, you can integrate these features with your existing customer relationship management (CRM) platform instead of using it as a stand-alone product. This allows you to use contact and marketing data already on your platform to improve your SMS targeting. 

What Types of Message Can You Send?

It lets you send many different types of campaigns. For targeting new shoppers, the following will likely be the most effective. 

● Special offers, discounts, and sales;

● Announcements of new items in stock;

● In-stock alerts for an item the customer requested;

● Sale reminders;

● Coupon codes for future use;

● Flash sales;

● Request for feedback or review after a purchase. 

On the other hand, if you have a service business, features like appointment reminders and offers to schedule a follow-up appointment will be attractive to your customers.